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United States
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Randomized Field Experiment, Mobile Pull, Mobile Push, Mobile Analytics, Behavioral Effects, Interface Design
Consumer Search, Mobile Devices, Location-Based Services, Big Data, Random Coefficient Model
product presentation, internet commerce, mobile devices, channels, field experiment
location-based advertising, mobile push, mobile pull, geo-conquesting, randomized field experiment, search costs, switching costs
Customer Satisfaction, Uncertainty, Probabilistic Beliefs, Research-Driven App
mobile analytics, location-based advertising, ad repetition, location revisits, geotargeting, coarsened exact matching
Mobile Internet, Location-Based Services, Mobile Commerce