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Dalessandro, Brian's
Scholarly Papers
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Provost, Foster New York University Dalessandro, Brian affiliation not provided to SSRN Hook, Rod affiliation not provided to SSRN Zhang, Xiaohan New York University (NYU) - Department of Information, Operations, and Management Sciences Murray, Alan affiliation not provided to SSRN
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on-line advertising, predictive modeling, social
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Evaluating and Optimizing Online Advertising: Forget the Click, But There are Good Proxies
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Dalessandro, Brian affiliation not provided to SSRN Hook, Rod affiliation not provided to SSRN Perlich, Claudia IBM - T. J. Watson Research Center Provost, Foster New York University
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Posted:
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27 Oct 12
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Last Revised:
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24 Apr 13
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Dalessandro, Brian affiliation not provided to SSRN Hook, Rod affiliation not provided to SSRN Perlich, Claudia IBM - T. J. Watson Research Center Provost, Foster New York University
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Dalessandro, Brian affiliation not provided to SSRN Hook, Rod affiliation not provided to SSRN Perlich, Claudia IBM - T. J. Watson Research Center Provost, Foster New York University
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