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Becker, Jan-Michael's
Scholarly Papers
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Total Downloads
93 |
Total
Citations
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Sarstedt, Marko Otto-von-Guericke University Becker, Jan-Michael University of Cologne - Department of Marketing and Brand Management Ringle, Christian M. Hamburg University of Technology (TUHH) Schwaiger, Manfred Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management) Business Review, Schmalenbach affiliation not provided to SSRN
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93
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FIMIX-PLS, finite mixture modeling, model selection, partial least squares (PLS), segmentation, structural equation modeling
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