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Mormann, Milica Milosavljevic's
Scholarly Papers
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Total Downloads
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Mormann, Milica Milosavljevic California Institute of Technology Navalpakkam, Vidhya Yahoo! Research Labs Koch, Christof California Institute of Technology Rangel, Antonio Stanford Graduate School of Business
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05 Feb 12
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Last Revised:
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05 Mar 12
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Decision making, Reward, Visual saliency, Attention, Packaging, Consumer choice
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Mormann, Milica Milosavljevic California Institute of Technology Malmaud, Jonathan California Institute of Technology Huth, Alexander California Institute of Technology Koch, Christof California Institute of Technology Rangel, Antonio Stanford Graduate School of Business
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drift-diffusion model, value-based choice, response time, eye-tracking, consumer, mimimum RT
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Mormann, Milica Milosavljevic California Institute of Technology Koch, Christof California Institute of Technology Rangel, Antonio Stanford Graduate School of Business
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