.
Korotkov, Nikolay Y.'s
Scholarly Papers
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column.
Aggregate Statistics
Total 352
Total Citations 0
1.
Korotkov, Nikolay Y. Oxford Brookes University - Business School
116(121,404)
STM, simulated test marketing, awareness, advertising, effectiveness, media modeling, emerging markets, forecasting, new product development, econometric, the Koyck model, BASES, Designor, Russia
2.
Korotkov, Nikolay Y. Oxford Brookes University - Business School
Occhiocupo, Nicoletta Oxford Brookes University - Business School
90(145,352)
STM, Simulated test marketing, emerging markets, Russia, FMCG, forecasting, new product development, BASES, Designor
3.
Korotkov, Nikolay Y. Oxford Brookes University - Business School
79(157,747)
Simulated test marketing, STM, advertising effectiveness, pre-testing, copy testing, new product development, sales forecasting, emerging markets, BASES, Designor, Novaction, Russia
4.
Korotkov, Nikolay Y. Oxford Brookes University - Business School
67(173,691)
Simulated test marketing, STM, Assessor, Dirichlet, emerging markets, new product development, sales forecasting, shopping behavior, BASES, Novaction, Designor, Russia
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