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Bridges, Cheryl's
Scholarly Papers
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Total Downloads
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Sorescu, Alina Texas A&M University (TAMU) - Department of Marketing Frambach, Ruud T. VU University Amsterdam Singh, Jagdip Case Western Reserve University - Department of Marketing and Policy Studies Rangaswamy, Arvind Pennsylvania State University - Department of Marketing Bridges, Cheryl Texas A&M University (TAMU) - Department of Marketing
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Business model, Retailing, Innovation, Value creation, Value appropriation
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