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Attri, Rekha
 SSRN Author Rank: 16,523 by Downloads
 Assistant Professor, Marketing
 

Core Business School, Indore


 Vill. Bhonrasala, Near Reoti Range, Sanver Road
 Indore, Madhya Pradesh 453331
 India
 +919993066830 (Phone)
 HOME PAGE: http://www.corebusinessschool.org/faculty.html
 email address

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. Attri, Rekha's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
1,332		 Total
Citations
0
Authors Date Downloads
 (Rank) 		Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Spiritual Intelligence - A Model for Inspirational Leadership | Show Abstract | Download |
The International Journal's Research Journal of Social Science & Management, Vol. 1, No. 9, 2012
Accepted Paper Series
Attri, Rekha
Core Business School, Indore
Posted:
11 Jan 12
267
(54,975) 		 
2.  
A Study of Consumer Perceptions of the Products Sold Through Multilevel Marketing | Show Abstract | Download |
Prabandhan & Taqniki, Management Research Journal, Vol. 5, No. 4, pp. 97-103, 2011
Accepted Paper Series
Attri, Rekha
Core Business School, Indore
Posted:
24 Dec 11
219
(68,074) 		 
3.  
Brand Position & Customer Loyalty for Public Sector Oil Marketing Companies | Show Abstract | Download |
International Journal of Management Prudence, Vol. II, No. 2, pp. 25-35, October 2011
Accepted Paper Series
Attri, Rekha
Core Business School, Indore
Pahwa, Manvinder Singh
University of Petroleum and Energy Studies (UPES), Dehradun - College of Management and Economic Studies
Urkude, Ashish Manohar
University of Petroleum and Energy Studies (UPES)
Posted:
26 Nov 11
196
(76,219) 		 
4.  
A Comparative Study of Brand Building Activities of Oil Marketing Companies in India with Their Western Counterparts | Show Abstract | Download |
EPOCH Strategies for Marketing: Family Business and Entrepreneurship, International Conference Proceeding, pp. 45-60
Accepted Paper Series
Attri, Rekha
Core Business School, Indore
Pahwa, Manvinder Singh
University of Petroleum and Energy Studies (UPES), Dehradun - College of Management and Economic Studies
Posted:
09 Jan 12
170
(87,336) 		 
5.   Incl. Electronic Paper
Attri, Rekha
Core Business School, Indore
Urkude, Ashish Manohar
University of Petroleum and Energy Studies (UPES)
Pahwa, Manvinder Singh
University of Petroleum and Energy Studies (UPES), Dehradun - College of Management and Economic Studies
Posted:
11 Jan 12
Last Revised:
05 Sep 12
163
(91,244) 		 
6.  
Analysis of Behaviour Patterns of Middle Level Managers Using Firo-B | Show Abstract | Download |
An International Journal of Business & Technology Research, Vol. 4, No.1, pp. 1044-1053, 2011
Accepted Paper Series
Attri, Rekha
Core Business School, Indore
Kaul, Deepak
affiliation not provided to SSRN
Posted:
20 Dec 11
118
(119,462) 		 
7.  
Loyalty and Customer Satisfaction with the Public Sector Oil Marketing Companies: Way Forward for Effective CRM Strategies | Show Abstract | Download |
Indore Management Journal, Refereed Proceedings of 4th Conference on Excellence in Research and Education, IIM-Indore, ISSN 09751653, pp. 99-113
Accepted Paper Series
Attri, Rekha
Core Business School, Indore
Pahwa, Manvinder Singh
University of Petroleum and Energy Studies (UPES), Dehradun - College of Management and Economic Studies
Urkude, Ashish Manohar
University of Petroleum and Energy Studies (UPES)
Posted:
29 Sep 12
76
(161,116) 		 
8.  
India’s Petroleum Market: The Journey from a Commodity to Brands | Show Abstract | Download |
Management Research Journal, Vol. 5, pp. 78-82, 2011
Accepted Paper Series
Urkude, Ashish Manohar
University of Petroleum and Energy Studies (UPES)
Attri, Rekha
Core Business School, Indore
Pahwa, Manvinder Singh
University of Petroleum and Energy Studies (UPES), Dehradun - College of Management and Economic Studies
Posted:
18 Oct 11
Last Revised:
31 Aug 12
71
(167,786) 		 
9.  
Learning for Public Sector Oil Marketing Companies in India to Manage Business in Turbulent Times | Show Abstract | Download |
Prabandhan & Taqniki, Management Research Journal, Vol. 6, pp. 29-36, August 2012
Accepted Paper Series
Attri, Rekha
Core Business School, Indore
Pahwa, Manvinder Singh
University of Petroleum and Energy Studies (UPES), Dehradun - College of Management and Economic Studies
Posted:
31 Aug 12
26
(254,730) 		 
10.  
A Study of the Brand Association of Customers with Public Sector Oil Marketing Companies | Show Abstract | Download |
The Indian Journal of Commerce, Vol. 65, No. 1, pp. 21-32, January-March 2012
Accepted Paper Series
Attri, Rekha
Core Business School, Indore
Pahwa, Manvinder Singh
University of Petroleum and Energy Studies (UPES), Dehradun - College of Management and Economic Studies
Posted:
14 Aug 12
26
(254,730) 		 

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