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Moorthy, Sridhar


 SSRN Author Rank: 28,493 by Downloads
 Professor of Marketing
 

University of Toronto - Rotman School of Management


 105 St. George Street
 Toronto, Ontario M5S 3E6
 Canada
 HOME PAGE: http://www.rotman.utoronto.ca/~moorthy
 email address

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. Moorthy, Sridhar's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
963
Total
Citations
21
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
The Marketing of Deals: Maximizing the Profit Impac of Sales Promotions | Show Abstract | Download This Paper | Open PDF in Browser |
Rotman School of Management Working Paper No. 07-15
Number of Pages in PDF File: 40
Moorthy, Sridhar
University of Toronto - Rotman School of Management
Soman, Dilip
University of Toronto - Department of Marketing
Posted:
17 Jan 06
452
(39,642)
 

2.  
Incorporating Behavioral Anomalies in Strategic Models | Show Abstract | Download This Paper | Open PDF in Browser |
Marketing Letters, Vol. 16, Nos. 3/4, pp. 361-373, 2005, University of Alberta School of Business Research Paper No. 2013-789
Number of Pages in PDF File: 13
Narasimhan, Chakravarthi
Washington University
Anderson, Eric
Northwestern University - Department of Marketing
Brenner, Lyle
University of Florida - Department of Marketing
Desai, Preyas S.
Duke University - Fuqua School of Business
Kuksov, Dmitri
Washington University in Saint Louis - John M. Olin Business School
Messinger, Paul R.
University of Alberta - Department of Marketing, Business Economics & Law
Moorthy, Sridhar
University of Toronto - Rotman School of Management
Nunes, Joseph
University of Southern California - Marshall School of Business
Staelin, Richard
Duke University - Fuqua School of Business
Rottenstreich, Yuval
University of Chicago - Booth School of Business
Wu, George
University of Chicago - Booth School of Business
Posted:
11 Jun 07
Last Revised:
25 Jul 13
297
(65,617)
1

3.  
Price-Matching Guarantees | Show Abstract | Download This Paper | Open PDF in Browser |
Sauder School of Business Working Paper
Number of Pages in PDF File: 41
Moorthy, Sridhar
University of Toronto - Rotman School of Management
Winter, Ralph A.
University of British Columbia - Sauder School of Business
Posted:
04 Dec 02
200
(99,463)
20

4.  
An Empirical Study of the Dynamics of Brand Building | Show Abstract | Download This Paper | Open PDF in Browser |
Simon Business School Working Paper No. FR 15-18
Number of Pages in PDF File: 59
Borkovsky, Ron N.
University of Toronto - Rotman School of Management
Goldfarb, Avi
University of Toronto - Rotman School of Management
Haviv, Avery
University of Rochester - Simon Business School
Moorthy, Sridhar
University of Toronto - Rotman School of Management
Posted:
27 May 15
Last Revised:
03 Aug 15
14
(384,138)
 

5.  
Can Brand Extension Signal Product Quality? | Show Abstract |
Marketing Science, Vol. 31, No. 5, 2012; pp. 756-770; DOI: 10.1287/mksc.1120.0723, Rotman School of Management Working Paper No. 2163007
Moorthy, Sridhar
University of Toronto - Rotman School of Management
Posted:
24 Oct 12
 

6.  
Commentaries and Reply to 'Can Brand Extension Signal Product Quality?' by Sridhar Moorthy | Show Abstract |
Marketing Science, Vol. 31, No. 5, pp. 771-778, 2012, DOI: 10.1287/mksc.1120.0729, Rotman School of Management Working Paper No. 2162983, Tuck School of Business Working Paper No. 2013-112
Wernerfelt, Birger
Massachusetts Institute of Technology (MIT) - Sloan School of Management
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Moorthy, Sridhar
University of Toronto - Rotman School of Management
Posted:
23 Oct 12
 

7.  
Goldfarb, Avi
University of Toronto - Rotman School of Management
Lu, Qiang
The University of Sydney Business School
Moorthy, Sridhar
University of Toronto - Rotman School of Management
Posted:
19 Jul 06
 

8.  
Moorthy, Sridhar
University of Toronto - Rotman School of Management
Zhao, Hao
affiliation not provided to SSRN
Posted:
01 Jul 98
 

9.  
Moorthy, Sridhar
University of Toronto - Rotman School of Management
Srinivasan, Kannan
Carnegie Mellon University
Posted:
21 May 98
 

10.  
Desiraju, Ramarao
University of Central Florida - College of Business Administration
Moorthy, Sridhar
University of Toronto - Rotman School of Management
Posted:
20 May 98
 

11.  
A Model Of Price Promotions With Consumer Search | Show Abstract |
Simon School of Business Working Paper MS 95-01
Banks, Jeffrey
affiliation not provided to SSRN
Moorthy, Sridhar
University of Toronto - Rotman School of Management
Posted:
09 May 98
 

12.  
Consumer Information Search Revisited: Theory and Empirical Analysis | Show Abstract |
Journal of Consumer Research, Vol. 23, No. 4, pp. 263-277
Moorthy, Sridhar
University of Toronto - Rotman School of Management
Ratchford, Brian T.
University of Texas at Dallas
Talukdar, Debabrata
State University of New York at Buffalo - School of Management
Posted:
29 Apr 98
Last Revised:
09 Mar 11
 

13.  
Is There a Presence Effect? | Show Abstract |
Simon School of Business Working Paper MS 95-05
Moorthy, Sridhar
University of Toronto - Rotman School of Management
Papatla, Purushottam
affiliation not provided to SSRN
Posted:
21 Apr 98
 


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