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Moorthy, Sridhar's
Scholarly Papers
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Aggregate Statistics |
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Total Downloads
929 |
Total
Citations
22 |
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1.
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Moorthy, Sridhar University of Toronto - Rotman School of Management Soman, Dilip University of Toronto - Department of Marketing
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411
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mail-in rebates, sales promotions, purchase, redemption, consumer effort
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2.
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Narasimhan, Chakravarthi Washington University Anderson, Eric Northwestern University - Department of Marketing Brenner, Lyle University of Florida - Department of Marketing Desai, Preyas S. Duke University - Fuqua School of Business Kuksov, Dmitri Washington University in Saint Louis - John M. Olin Business School Messinger, Paul R. University of Alberta - Department of Marketing, Business Economics & Law Moorthy, Sridhar University of Toronto - Rotman School of Management Nunes, Joseph University of Southern California - Marshall School of Business Staelin, Richard Duke University - Fuqua School of Business Rottenstreich, Yuval University of Chicago - Booth School of Business Wu, George University of Chicago - Booth School of Business
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270
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marketing strategy, game theory, reference dependence, fairness, confirmatory bias
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3.
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Moorthy, Sridhar University of Toronto - Rotman School of Management Winter, Ralph A. Sauder School of Business - University of British Columbia
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191
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4.
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Gordon, Brett R. Columbia Business School Lovett, Mitchell J. Simon School of Business – University of Rochester Shachar, Ron Interdisciplinary Center (IDC) Herzliyah - Arison School of Business Arceneaux, Kevin Temple University Moorthy, Sridhar University of Toronto - Rotman School of Management Peress, Michael Simon Graduate School of Business, University of Rochester Rao, Akshay R. University of Minnesota - Twin Cities - Carlson School of Management Sen, Subrata K. Yale School of Management Soberman, David University of Toronto - Rotman School of Management Urminsky, Oleg University of Chicago Booth School
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57
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political marketing, elections, campaigns, advertising
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5.
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Moorthy, Sridhar University of Toronto - Rotman School of Management
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brand extension, signaling, product quality, game theory
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6.
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Wernerfelt, Birger Massachusetts Institute of Technology (MIT) - Sloan School of Management Keller, Kevin Lane Dartmouth College - Tuck School of Business Moorthy, Sridhar University of Toronto - Rotman School of Management
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brand extension, signaling, product quality, game theory
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7.
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Goldfarb, Avi University of Toronto - Rotman School of Management Lu, Qiang The University of Sydney Business School Moorthy, Sridhar University of Toronto - Rotman School of Management
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brand value, brand equity, NEIO, structural modeling
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8.
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Moorthy, Sridhar University of Toronto - Rotman School of Management Zhao, Hao affiliation not provided to SSRN
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9.
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Moorthy, Sridhar University of Toronto - Rotman School of Management Srinivasan, Kannan Carnegie Mellon University
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10.
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Desiraju, Ramarao University of Central Florida - College of Business Administration Moorthy, Sridhar University of Toronto - Rotman School of Management
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11.
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Banks, Jeffrey affiliation not provided to SSRN Moorthy, Sridhar University of Toronto - Rotman School of Management
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12.
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Moorthy, Sridhar University of Toronto - Rotman School of Management Ratchford, Brian T. University of Texas at Dallas Talukdar, Debabrata State University of New York at Buffalo - School of Management
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| Posted: |
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29 Apr 98
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Last Revised:
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09 Mar 11
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Information search, price search
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13.
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Moorthy, Sridhar University of Toronto - Rotman School of Management Papatla, Purushottam affiliation not provided to SSRN
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Records 1 -
13
of 13 matches
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1
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