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van Heerde, Harald J.'s
Scholarly Papers
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Aggregate Statistics |
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Total
Downloads
3,116 |
Total
Citations
19 |
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1.
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Leeflang, Peter S.H.
University of Groningen - Faculty of Economics and Business van Heerde, Harald J.
Massey University Wittink, Dick R.
Yale University, School of Management (Deceased)
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988
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2.
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van Heerde, Harald J.
Massey University Mela, Carl F.
Duke University - Fuqua School of Business Manchanda, Puneet
University of Michigan - Ross School of Business
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688
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8
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Innovation, Brand Entry, Market Structure, Frozen Pizza, Time Series Methods, Dynamic Linear Models, Bayesian Methods, Gibbs Sampler, Long-term Effects
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3.
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Leenheer, J.
affiliation not provided to SSRN van Heerde, Harald J.
Massey University Bijmolt, T.H.A.
affiliation not provided to SSRN Smidts, A.
Erasmus Research Institute of Management (ERIM)
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636
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Loyalty programs, Grocery retailing, Endogeneity, Tobit-II model, Attraction models
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4.
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Dinner, Isaac M.
University of North Carolina - Chapel Hill van Heerde, Harald J.
Massey University Neslin, Scott
Dartmouth College - Tuck School of Business
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07 Nov 11
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Last Revised:
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05 Sep 12
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363
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advertising elasticity, search advertising, banner advertising, multi-channel, cross effects, bayesian methods, dynamic linear model, return on investment
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5.
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van Heerde, Harald J.
Massey University Helsen, Kristiaan
Hong Kong University of Science & Technology (HKUST) - Department of Marketing Dekimpe, M. G.
Catholic University of Leuven (KUL) - Department of Applied Economics
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164
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brand management, error-correction models, time-varying parameters, missing-data problems, Gibbs sampling methods, time-series models
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6.
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van Heerde, Harald J.
Massey University Dekimpe, M. G.
Catholic University of Leuven (KUL) - Department of Applied Economics Putsis, William P.
University of North Carolina (UNC) at Chapel Hill - Marketing Area
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163
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marketing, lucas critique, econometrics, verwachtingen
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7.
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Datta, Hannes
Maastricht University Foubert, Bram
Maastricht University van Heerde, Harald J.
Massey University
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114
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Free trials, Customer Lifetime Value, Acquisition mode, Regression model, Econometrics
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8.
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Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management van Heerde, Harald J.
Massey University Wittink, Dick R.
Yale University, School of Management (Deceased)
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Sales promotions, brand switching, household data, choice models, purchase incidence models, purchase quantity models, elasticities
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