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van Heerde, Harald J.


 SSRN Author Rank: 6,685 by Downloads
 Research Professor of Marketing
 

Massey University


 Private Bag 102904
 Auckland, Auckland 0745
 New Zealand
 email address

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. van Heerde, Harald J.'s Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
3,780
Total
Citations
21
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
How Promotions Work: SCAN*PRO-Based Evolutionary Model Building | Show Abstract | Download |
Schmalenbach Business Review, Vol. 54, July 2002
Accepted Paper Series
Leeflang, Peter S.H.
University of Groningen - Faculty of Economics and Business
van Heerde, Harald J.
Massey University
Wittink, Dick R.
Yale University, School of Management (Deceased)
Posted:
09 Sep 02
1,082
(9,766)
2

2.  
The Dynamic Effect of Innovation on Market Structure | Show Abstract | Download |
Journal of Marketing Research, Vol. 41, May 2004
Accepted Paper Series
van Heerde, Harald J.
Massey University
Mela, Carl F.
Duke University - Fuqua School of Business
Manchanda, Puneet
University of Michigan, Stephen M. Ross School of Business
Posted:
26 May 04
754
(16,926)
9

3.  
Leenheer, J.
affiliation not provided to SSRN
van Heerde, Harald J.
Massey University
Bijmolt, T.H.A.
affiliation not provided to SSRN
Smidts, A.
Erasmus Research Institute of Management (ERIM)
Posted:
09 Mar 07
665
(20,285)
3

4.  
Dinner, Isaac M.
University of North Carolina - Chapel Hill
van Heerde, Harald J.
Massey University
Neslin, Scott
Dartmouth College - Tuck School of Business
Posted:
07 Nov 11
Last Revised:
05 Sep 12
560
(25,696)
1

5.  
Managing Product-Harm Crises | Show Abstract | Download |
ERIM Report Series Reference No. ERS-2005-044-MKT
Working Paper Series
van Heerde, Harald J.
Massey University
Helsen, Kristiaan
Hong Kong University of Science & Technology - Department of Marketing
Dekimpe, M. G.
Catholic University of Leuven (KUL) - Department of Applied Economics
Posted:
26 Aug 06
201
(86,229)
 

6.  
Marketing Models and the Lucas Critique | Show Abstract | Download |
ERIM Report Series Reference No. ERS-2004-080-MKT
Working Paper Series
van Heerde, Harald J.
Massey University
Dekimpe, M. G.
Catholic University of Leuven (KUL) - Department of Applied Economics
Putsis, William P.
University of North Carolina (UNC) at Chapel Hill - Marketing Area
Posted:
17 Jan 09
175
(98,439)
5

7.  
Datta, Hannes
Tilburg University
Foubert, Bram
Maastricht University
van Heerde, Harald J.
Massey University
Posted:
16 May 12
Last Revised:
23 Dec 13
162
(105,586)
 

8.   Incl. Electronic Paper
Rooderkerk, Robert P.
Tilburg University
van Heerde, Harald J.
Massey University
Bijmolt, Tammo H.A.
University of Groningen - Department of Marketing & Marketing Research
Posted:
29 Jun 13
Last Revised:
13 Nov 13
152
(111,842)
 

9.  
Incorporating Context Effects into a Choice Model | Show Abstract | Download |
Journal of Marketing Research, 2010
Accepted Paper Series
Rooderkerk, Robert P.
Tilburg University
van Heerde, Harald J.
Massey University
Bijmolt, Tammo H.A.
University of Groningen - Department of Marketing & Marketing Research
Posted:
29 Jun 13
29
(281,194)
1

10.  
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
van Heerde, Harald J.
Massey University
Wittink, Dick R.
Yale University, School of Management (Deceased)
Posted:
14 May 04
 


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