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Sun, Baohong
 

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1.  
Database Submission — The ISMS Durable Goods Data Sets | Show Abstract |
Marketing Science, Vol. 31, No. 6, pp. 1008-1013, 2012, DOI: 10.1287/mksc.1120.0726
Accepted Paper Series
Ni, Jian
Johns Hopkins University
Neslin, Scott
Dartmouth College - Tuck School of Business
Sun, Baohong
Independent
Posted:
29 Jan 13
 
2.  
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs | Show Abstract |
Marketing Science, Vol. 31, No. 2, 2012; pp. 216-235; DOI: 10.1287/mksc.1110.0687, Tuck School of Business Working Paper No. 2013-111
Accepted Paper Series
Kopalle, Praveen K.
Dartmouth College - Tuck School of Business
Sun, Yacheng
affiliation not provided to SSRN
Neslin, Scott
Dartmouth College - Tuck School of Business
Sun, Baohong
Independent
Swaminathan, Vanitha
affiliation not provided to SSRN
Posted:
24 Oct 12
 

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