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Baohong Sun


 

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1.  
Database Submission — The ISMS Durable Goods Data Sets | Show Abstract |
Marketing Science, Vol. 31, No. 6, pp. 1008-1013, 2012, DOI: 10.1287/mksc.1120.0726
Ni, Jian
Johns Hopkins University
Neslin, Scott
Tuck School of Business at Dartmouth
Sun, Baohong
Independent
Posted:
29 Jan 13
 

2.  
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs | Show Abstract |
Marketing Science, Vol. 31, No. 2, 2012; pp. 216-235; DOI: 10.1287/mksc.1110.0687, Tuck School of Business Working Paper No. 2013-111
Kopalle, Praveen K.
Tuck School of Business at Dartmouth
Sun, Yacheng
affiliation not provided to SSRN
Neslin, Scott
Tuck School of Business at Dartmouth
Sun, Baohong
Independent
Swaminathan, Vanitha
University of Pittsburgh
Posted:
24 Oct 12
 

3.  
Lurie, Nicholas H.
University of Connecticut School of Business
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Chen, Zoey
University of Miami
Li, Beibei
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Liu, Hongju
University of Connecticut
Mason, Charlotte
University of Georgia
Muir, David M.
University of Delaware - Department of Business Administration
Packard, Grant M.
Wilfrid Laurier University - Lazaridis School of Business & Economics
Pancras, Joseph
University of Connecticut - Department of Marketing
Schlosser, Ann
University of Washington - Department of Marketing and International Business
Sun, Baohong
Independent
Venkatesan, Rajkumar
University of Connecticut - Department of Marketing
Posted:
27 Sep 16
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