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Rossolatos, George's
Scholarly Papers
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Aggregate Statistics |
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Total
Downloads
605 |
Total
Citations
0 |
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1.
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Rossolatos, George
University of Kassel
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05 May 12
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Last Revised:
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23 Jan 13
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146
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brand image, semiotic trajectory of signification, associative networks, isotopies, brand master narrative
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2.
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Rossolatos, George
University of Kassel
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07 Feb 12
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Last Revised:
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23 Jan 13
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102
(133,166)
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3.
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Rossolatos, George
University of Kassel
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07 Feb 12
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Last Revised:
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18 Apr 13
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87
(148,195)
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anthropomorphism, unconscious, imaginary signifier, dreamwork, icon
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4.
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Rossolatos, George
University of Kassel
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07 Feb 12
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Last Revised:
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18 Apr 13
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60
(183,567)
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code, subcodes, brand equity, brand meaning, generative matrix of equity potential
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5.
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Rossolatos, George
University of Kassel
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08 May 12
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Last Revised:
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17 Apr 13
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42
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rhetorical transformations, structuralism, visual semiotics
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6.
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Rossolatos, George
University of Kassel Hogg, Margaret
Lancaster University
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16 Apr 12
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Last Revised:
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17 Apr 13
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42
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jouissance consumption, simulacrum, petit objet a, intersubjectivity, sacralizing processes
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7.
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Rossolatos, George
University of Kassel
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35
(230,523)
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code, brand equity, brand meaning, generative matrix of equity potential
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8.
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Rossolatos, George
University of Kassel
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| Posted: |
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17 Apr 13
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Last Revised:
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27 Apr 13
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18
(281,914)
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9.
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Rossolatos, George
University of Kassel
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29 Oct 12
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Last Revised:
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18 Apr 13
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18
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brand equity, axiology, linguistic value, brand sociolect/idiolect, textual semiotics
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10.
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Rossolatos, George
University of Kassel
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17
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ad textual signification, multimodal narratives, rhetoric, structuralist semiotics
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11.
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Rossolatos, George
University of Kassel
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15
(292,529)
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message integration, brand’s generative trajectory of signification, aberrant decoding, structuralist semiotics, brand coherence, communicative consistency
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12.
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Rossolatos, George
University of Kassel
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10
(309,993)
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13.
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Rossolatos, George
University of Kassel
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6
(322,122)
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structuralism, connectionism, rhetorical semiotics, brand equity, brand associations
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14.
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Rossolatos, George
University of Kassel
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4
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15.
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Rossolatos, George
University of Kassel
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3
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death drive, smoking, repetition compulsion, marketing, psychoanalysis
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16.
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Rossolatos, George
University of Kassel
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| Posted: |
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23 Nov 12
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Last Revised:
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18 Apr 13
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structuralism, connectionism, rhetorical semiotics, brand equity, brand associations
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