John Dawes
University of South Australia - Ehrenberg-Bass Institute
UniSA Business
Adelaide, South Australia 5001
Australia
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Ideas:
“
Do heavy (frequent, big-spending) buyers of grocery products pay less than light (infrequent, low-spending) buyers ? And if so, is this because of brand choice, pack sizes, promotion purchasing or channel choice?
Survey-based research finds high correlations between satisfaction and self-stated brand loyalty intentions. Will there still be a strong correlation at the brand or firm level, for actual (behavioral) loyalty? That is, do firms with high satisfaction scores also get high behavioral loyalty?
”
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