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Ruth, Julie A.'s
Scholarly Papers
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1.
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Bickart, Barbara A.
Boston University School of Management Ruth, Julie A.
Rutgers, The State University of New Jersey - Marketing
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09 Apr 12
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08 Dec 12
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142
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advertising, green advertising, persuasion, eco-seals, Persuasion Knowledge Model
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2.
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Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty
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Blocker, Christopher Phillips
Baylor University Ruth, Julie A.
Rutgers, The State University of New Jersey - Marketing Sridharan, Srinivas
affiliation not provided to SSRN Beckwith, Colin
Emory University Ekici, Ahmet
Bilkent University Goudie-Hutton, Martina
University College Dublin (UCD) Rosa, Jose Antonio
University of Wyoming College of Business Saatcioglu, Bige
HEC Paris (Groupe HEC) - Marketing Talukdar, Debabrata
State University of New York at Buffalo - School of Management Trujillo, Carlos Andres
Universidad de los Andes, Colombia - School of Business Administration Varman, Rohit
affiliation not provided to SSRN
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Posted:
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15 Mar 12
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Last Revised:
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13 Mar 13
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27
(251,729)
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Blocker, Christopher Phillips
Baylor University Ruth, Julie A.
Rutgers, The State University of New Jersey - Marketing Sridharan, Srinivas
affiliation not provided to SSRN Beckwith, Colin
Emory University Ekici, Ahmet
Bilkent University Goudie-Hutton, Martina
University College Dublin (UCD) Rosa, Jose Antonio
University of Wyoming College of Business Saatcioglu, Bige
HEC Paris (Groupe HEC) - Marketing Talukdar, Debabrata
State University of New York at Buffalo - School of Management Trujillo, Carlos Andres
Universidad de los Andes, Colombia - School of Business Administration Varman, Rohit
affiliation not provided to SSRN
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6
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Poverty, Subsistence marketplaces, Transformative consumer research, Felt deprivation, Power
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Blocker, Christopher Phillips
Baylor University Ruth, Julie A.
Rutgers, The State University of New Jersey - Marketing Sridharan, Srinivas
affiliation not provided to SSRN Beckwith, Colin
Emory University Ekici, Ahmet
Bilkent University Goudie-Hutton, Martina
University College Dublin (UCD) Rosa, Jose Antonio
University of Wyoming College of Business Saatcioglu, Bige
HEC Paris (Groupe HEC) - Marketing Talukdar, Debabrata
State University of New York at Buffalo - School of Management Trujillo, Carlos Andres
Universidad de los Andes, Colombia - School of Business Administration Varman, Rohit
affiliation not provided to SSRN
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15 Mar 12
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Last Revised:
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13 Mar 13
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21
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