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Lin, Zhijie's
Scholarly Papers
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Goh, Khim Yong National University of Singapore Heng, Cheng Suang National University of Singapore (NUS) Lin, Zhijie National University of Singapore (NUS)
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30 Apr 12
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Last Revised:
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01 Nov 12
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569
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social media, brand community, consumer behavior, user-generated content, marketer-generated content, communication mode, text mining, econometric modeling
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