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Kalaignanam, Kartik's
Scholarly Papers
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Total
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Kalaignanam, Kartik
University of South Carolina Kushwaha, Tarun
University of North Carolina Kenan-Flagler Business School Steenkamp, JanâBenedict EM
University of North Carolina (UNC) at Chapel Hill - Marketing Area Tuli, Kapil
Emory University - Goizueta Business School
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28 Jun 12
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Last Revised:
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12 Dec 12
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164
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outsourcing, customer relationship management, shareholder value, resource based view
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Kalaignanam, Kartik
University of South Carolina Kushwaha, Tarun
University of North Carolina Kenan-Flagler Business School Eilert, Anne Meike
University of South Carolina - Department of Marketing
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25 Oct 12
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12 Dec 12
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product recalls, product reliability, accidents, shared product assets, prior brand quality
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