Selected Entire List   Grappi, Silvia   Università degli studi di Modena e Reggio Emilia (UNIMORE)  Viale Berengario, 51  Modena, Modena 41100  Italy  email address   SSRN's personal information usage policy Authors: If anything on this page requires updating or correction, please go to your SSRN User HeadQuarters and make the change.

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. Grappi, Silvia's Scholarly Papers Click on the title of any column to sort the table by that column. Aggregate Statistics Total Downloads 24 Total Citations 0 Papers (1) Authors Date Downloads  (Rank) Citations ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected   Selected   Selected      Original List  Original List     All Versions  Hide All Versions     All Abstracts  Hide All Abstracts     Legend Legend close   eDocument is available from the SSRN eLibrary for free eDocument is available for a fee 1.   Emotions that Drive Consumers Away from Brands: Measuring Negative Emotions Toward Brands and Their Behavioral Effects | Show Abstract Hide Abstract | Download | International Journal of Research in Marketing 29 (1), 55-67, 2012 Accepted Paper Series Romani, Simona LUISS Guido Carli University Grappi, Silvia Università degli studi di Modena e Reggio Emilia (UNIMORE) Dalli, Daniele University of Pisa - Dipartimento di Economia e Management Posted: 04 Aug 12 24 (261,051)   negative emotions, brand, consumer behavior Records 1 - 1 of 1 matches [ 1 ]

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