Feedback to SSRN (Beta)

 
  • Selected
  • Entire List
 

Moorthi, Y.L.R.
 SSRN Author Rank: 45,891 by Downloads
 

Indian Institute of Management (IIMB), Bangalore


 Bannerghatta Road
 Bangalore, Karnataka 560076
 India
 email address


  SSRN's personal information usage policy
Authors: If anything on this page requires updating or correction, please go to your SSRN User HeadQuarters and make the change.
The RSS feed for this author will notify you of all new papers and revisions as soon as they are added to the SSRN eLibrary.
Popular RSS readers
. Moorthi, Y.L.R.'s Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
344		 Total
Citations
0
Authors Date Downloads
 (Rank) 		Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Celebrity Endorsements and Brand Personality | Show Abstract | Download |
IIM Bangalore Research Paper No. 289
Working Paper Series
Roy, Subhadip
The Icfai Institute for Management Teachers
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Posted:
10 Sep 12
107
(130,165) 		 
2.  
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Madanmohan, Thevarkalathil R.
Indian Institute of Management (IIMB), Bangalore
Posted:
05 Nov 12
50
(202,373) 		 
3.  
Branding Principles - Application to Business-to-Business Branding | Show Abstract | Download |
IIM Bangalore Research Paper No. 203
Working Paper Series
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Posted:
13 Oct 12
46
(209,862) 		 
4.  
Bera, Adrish
Nokia House
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Posted:
13 Oct 12
38
(226,285) 		 
5.  
Brand Success Evaluation in Selected Personal Care Products | Show Abstract | Download |
IIM Bangalore Research Paper No. 139
Working Paper Series
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Posted:
24 Oct 12
32
(240,268) 		 
6.  
An Approach to Branding Services | Show Abstract | Download |
IIM Bangalore Research Paper No. 160
Working Paper Series
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Posted:
27 Oct 12
24
(263,953) 		 
7.  
American Brands in Developing Countries | Show Abstract | Download |
IIM Bangalore Research Paper No. 187
Working Paper Series
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Posted:
14 Oct 12
24
(263,953) 		 
8.  
Karma Cola - Coke in India | Show Abstract | Download |
IIM Bangalore Research Paper No. 186
Working Paper Series
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Posted:
14 Oct 12
23
(267,318) 		 

Records 1 - 8 of 8 matches
[ 1 ]

© 2013 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright
This page was processed by apollo6 in 0.391 seconds