Feedback to SSRN

 
  • Selected
  • Entire List
 

Moorthi, Y.L.R.


 SSRN Author Rank: 21,873 by Downloads
 

Indian Institute of Management (IIMB), Bangalore


 Bannerghatta Road
 Bangalore, Karnataka 560076
 India
 email address


  SSRN's personal information usage policy
Authors: If anything on this page requires updating or correction, please go to your SSRN User HeadQuarters and make the change.
The RSS feed for this author will notify you of all new papers and revisions as soon as they are added to the SSRN eLibrary.
Popular RSS readers
. Moorthi, Y.L.R.'s Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
1,280
Total
Citations
0
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Celebrity Endorsements and Brand Personality | Show Abstract | Download This Paper | Open PDF in Browser |
IIM Bangalore Research Paper No. 289
Number of Pages in PDF File: 31
Roy, Subhadip
The Icfai Institute for Management Teachers
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Posted:
10 Sep 12
301
(62,843)
 

2.  
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Roy, Subhadip
IIM Udaipur
Pansari, Anita
Georgia State University - J. Mack Robinson College of Business
Posted:
07 Feb 14
266
(71,983)
 

3.  
Bera, Adrish
Nokia House
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Posted:
13 Oct 12
129
(142,535)
 

4.  
Value Proposition of Banking Brands in India | Show Abstract | Download This Paper | Open PDF in Browser |
IIM Bangalore Research Paper No. 443
Number of Pages in PDF File: 17
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Posted:
27 Dec 13
117
(153,662)
 

5.  
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Madanmohan, Thevarkalathil R.
Indian Institute of Management (IIMB), Bangalore
Posted:
05 Nov 12
116
(154,657)
 

6.  
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Posted:
13 Oct 12
93
(180,905)
 

7.  
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Posted:
24 Oct 12
80
(198,675)
 

8.  
An Approach to Branding Services | Show Abstract | Download This Paper | Open PDF in Browser |
IIM Bangalore Research Paper No. 160
Number of Pages in PDF File: 32
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Posted:
27 Oct 12
68
(218,349)
 

9.  
Karma Cola - Coke in India | Show Abstract | Download This Paper | Open PDF in Browser |
IIM Bangalore Research Paper No. 186
Number of Pages in PDF File: 11
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Posted:
14 Oct 12
62
(229,304)
 

10.  
American Brands in Developing Countries | Show Abstract | Download This Paper | Open PDF in Browser |
IIM Bangalore Research Paper No. 187
Number of Pages in PDF File: 25
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Posted:
14 Oct 12
48
(258,747)
 


Records 1 - 10 of 10 matches
[ 1 ]

© 2015 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollo7 in 0.109 seconds