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Moorthi, Y.L.R.


 SSRN Author Rank: 23,874 by Downloads
 

Indian Institute of Management (IIMB), Bangalore


 Bannerghatta Road
 Bangalore, Karnataka 560076
 India
 email address


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. Moorthi, Y.L.R.'s Scholarly Papers Click on the title of any column to sort the table by that column.
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1.  
Celebrity Endorsements and Brand Personality | Show Abstract | Download |
IIM Bangalore Research Paper No. 289
Working Paper Series
Roy, Subhadip
The Icfai Institute for Management Teachers
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Posted:
10 Sep 12
259
(69,751)
 

2.  
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Roy, Subhadip
IIM Udaipur
Pansari, Anita
Georgia State University - J. Mack Robinson College of Business
Posted:
07 Feb 14
183
(99,260)
 

3.  
Bera, Adrish
Nokia House
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Posted:
13 Oct 12
117
(145,409)
 

4.  
Value Proposition of Banking Brands in India | Show Abstract | Download |
IIM Bangalore Research Paper No. 443
Working Paper Series
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Posted:
27 Dec 13
103
(159,492)
 

5.  
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Madanmohan, Thevarkalathil R.
Indian Institute of Management (IIMB), Bangalore
Posted:
05 Nov 12
100
(163,941)
 

6.  
Branding Principles - Application to Business-to-Business Branding | Show Abstract | Download |
IIM Bangalore Research Paper No. 203
Working Paper Series
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Posted:
13 Oct 12
85
(181,199)
 

7.  
Brand Success Evaluation in Selected Personal Care Products | Show Abstract | Download |
IIM Bangalore Research Paper No. 139
Working Paper Series
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Posted:
24 Oct 12
72
(201,851)
 

8.  
An Approach to Branding Services | Show Abstract | Download |
IIM Bangalore Research Paper No. 160
Working Paper Series
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Posted:
27 Oct 12
63
(215,210)
 

9.  
Karma Cola - Coke in India | Show Abstract | Download |
IIM Bangalore Research Paper No. 186
Working Paper Series
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Posted:
14 Oct 12
54
(232,368)
 

10.  
American Brands in Developing Countries | Show Abstract | Download |
IIM Bangalore Research Paper No. 187
Working Paper Series
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Posted:
14 Oct 12
44
(254,093)
 


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