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Park, So-Eun

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Customer Influence Value and Purchase Acceleration in New Product Diffusion | Show Abstract |
Marketing Science, Vol. 31, No. 2, 2012; pp. 236-256; DOI: 10.1287/mksc.1110.0701
Ho, Teck
University of California, Berkeley - Haas School of Business
Park, So-Eun
affiliation not provided to SSRN
Shen, Zuo-Jun Max
University of California, Berkeley - Department of Industrial Engineering & Operations Research (IEOR)
24 Oct 12

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