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Ruth Mugge
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1.
Consumer Response to Aesthetic Mass Customization
Boston U. School of Management Research Paper No. 2012-27
Number of pages: 33
Posted: 22 Jan 2020
Ruth Mugge,
Frederic F. Brunel
and
Jan Schoormans
affiliation not provided to SSRN
, Boston University and
affiliation not provided to SSRN
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Abstract:
mass customization, product design, eesthetics, self-identity
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