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Malik, Garima

 Assistant Professor, Amity Business School

Amity University

 Sec-125, E-1 Block, ASET
 Noida, Uttar Pradesh 201303
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Service Failure and Complaining Behavior in Indian Banking Industry: A Factor Analytic Study | Show Abstract | Download This Paper | Open PDF in Browser |
Quest-Journal of Management and Research, 3(1), 45-52, December 2012
Number of Pages in PDF File: 8
Malik, Garima
Amity University
13 Sep 13
Last Revised:
23 Nov 13

Impact of Promotional Campaigns Featuring Kids on the Purchase Behavior of Customers | Show Abstract |
The IUP Journal of Marketing Management, Vol. XII, No. 1, February 2013, pp. 43-58
Malik, Garima
Amity University
Guptha, Ch. Abhinav
Amity Business School
06 Apr 13

The Unethical Practices of Food Advertisements Targeted at Children: A Parental Viewpoint | Show Abstract |
The IUP Journal of Marketing Management, Vol. XI, No. 2, May 2012, pp. 45-61
Malik, Garima
Amity University
20 Oct 12

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