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Malik, Garima

 Assistant Professor, Amity Business School
 

Amity University


 Sec-125, E-1 Block, ASET
 Noida, Uttar Pradesh 201303
 India
 email address

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. Malik, Garima's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
9
Total
Citations
0
Authors Date Downloads
 (Rank)
Citations
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1.  
Service Failure and Complaining Behavior in Indian Banking Industry: A Factor Analytic Study | Show Abstract | Download |
Quest-Journal of Management and Research, 3(1), 45-52, December 2012
Accepted Paper Series
Malik, Garima
Amity University
Posted:
13 Sep 13
Last Revised:
23 Nov 13
9
(349,540)
 

2.  
Impact of Promotional Campaigns Featuring Kids on the Purchase Behavior of Customers | Show Abstract |
The IUP Journal of Marketing Management, Vol. XII, No. 1, February 2013, pp. 43-58
Accepted Paper Series
Malik, Garima
Amity University
Guptha, Ch. Abhinav
Amity Business School
Posted:
06 Apr 13
 

3.  
The Unethical Practices of Food Advertisements Targeted at Children: A Parental Viewpoint | Show Abstract |
The IUP Journal of Marketing Management, Vol. XI, No. 2, May 2012, pp. 45-61
Accepted Paper Series
Malik, Garima
Amity University
Posted:
20 Oct 12
 


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