Dolnozemská cesta 1
Bratislava, 852 35
Slovakia
http://www.euba.sk/
University of Economics in Bratislava
consumer behaviour, behavioural economics, prospect theory, mental accounting
customer profitability, customer value, marketing investments, non-financial value of customer
contemporary logistics, innovations, innovation strategy
procurement, purchasing function, supplier management, procurement performance
demand forecasting, sales forecasting, independent demand, dependent demand, demand supply integration