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Anderson, Eric's
Scholarly Papers
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Aggregate Statistics |
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Total
Downloads
2,603 |
Total
Citations
23 |
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1.
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Dynamics of Retail Advertising: Evidence from a Field Experiment
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Simester, Duncan
Massachusetts Institute of Technology (MIT) - Sloan School of Management Hu, Yu Jeffrey
Purdue University - Krannert School of Management Brynjolfsson, Erik
Massachusetts Institute of Technology (MIT) - Sloan School of Management Anderson, Eric
Northwestern University - Department of Marketing
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Posted:
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19 Jan 06
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Last Revised:
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21 Oct 09
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1,176
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Simester, Duncan
Massachusetts Institute of Technology (MIT) - Sloan School of Management Hu, Yu Jeffrey
Purdue University - Krannert School of Management Brynjolfsson, Erik
Massachusetts Institute of Technology (MIT) - Sloan School of Management Anderson, Eric
Northwestern University - Department of Marketing
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Simester, Duncan
Massachusetts Institute of Technology (MIT) - Sloan School of Management Hu, Yu Jeffrey
Purdue University - Krannert School of Management Brynjolfsson, Erik
Massachusetts Institute of Technology (MIT) - Sloan School of Management Anderson, Eric
Northwestern University - Department of Marketing
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19 Jan 06
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Last Revised:
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19 Feb 08
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1,173
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Advertising, Direct Mail, Field Experiment, Internet, Catalog, long-run demand
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Anderson, Eric
Northwestern University - Department of Marketing Simester, Duncan
Massachusetts Institute of Technology (MIT) - Sloan School of Management
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586
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3.
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Narasimhan, Chakravarthi
Washington University Anderson, Eric
Northwestern University - Department of Marketing Brenner, Lyle
University of Florida - Department of Marketing Desai, Preyas S.
Duke University - Fuqua School of Business Kuksov, Dmitri
Washington University in Saint Louis - John M. Olin Business School Messinger, Paul R.
University of Alberta - Department of Marketing, Business Economics & Law Moorthy, Sridhar
University of Toronto - Rotman School of Management Nunes, Joseph
University of Southern California - Marshall School of Business Staelin, Richard
Duke University - Fuqua School of Business Rottenstreich, Yuval
University of Chicago - Booth School of Business Wu, George
University of Chicago - Booth School of Business
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269
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marketing strategy, game theory, reference dependence, fairness, confirmatory bias
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4.
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Anderson, Eric
Northwestern University - Department of Marketing Fong, Nathan M.
Temple University Fox School of Business Simester, Duncan
Massachusetts Institute of Technology (MIT) - Sloan School of Management Tucker, Catherine
Massachusetts Institute of Technology (MIT) - Management Science (MS)
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16 May 07
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Last Revised:
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26 Feb 09
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237
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Sales Taxes
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5.
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Anderson, Eric
Northwestern University - Department of Marketing Dana, James D.
Northeastern University - Department of Economics
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213
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6.
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Anderson, Eric
Northwestern University - Department of Marketing Simester, Duncan
Massachusetts Institute of Technology (MIT) - Sloan School of Management
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122
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10
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Customer anger, Price stickiness, Monetary policy, Price adjustment
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Records 1 -
6
of 6 matches
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