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Wathieu, Luc's
Scholarly Papers
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Aggregate Statistics |
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Total
Downloads
655 |
Total
Citations
3 |
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1.
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Banerjee, Sumitro
ESMT Wathieu, Luc
Georgetown University - Department of Marketing
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12 Apr 10
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Last Revised:
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11 Jun 13
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198
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Corporate social responsibility, vertical differentiation, signaling games
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2.
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Wathieu, Luc
Georgetown University - Department of Marketing Friedman, Allan A.
Harvard University - Harvard Kennedy School (HKS)
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161
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3.
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Muthukrishnan , A. V.
Hong Kong University of Science & Technology - Department of Marketing Wathieu, Luc
Georgetown University - Department of Marketing
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20 Dec 07
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Last Revised:
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27 Mar 12
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123
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branding, brand choice, consumer behavior, decision making under uncertainty
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4.
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Bertini, Marco
London Business School - Department of Marketing Wathieu, Luc
Georgetown University - Department of Marketing
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29 May 12
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Last Revised:
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17 Aug 12
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71
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product customization, pricing, starting prices, reference-dependence, consumer engagement
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5.
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Grinstein, Amir
Ben-Gurion University of the Negev - School of Management Wathieu, Luc
Georgetown University - Department of Marketing
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04 Mar 09
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Last Revised:
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27 Mar 12
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57
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Expatriates, international assignment, cosmopolitanism, crossculture adjustment, multinational corporations, preference persistence, assignment duration, survey method
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6.
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Grinstein, Amir
Ben-Gurion University of the Negev - School of Management Wathieu, Luc
Georgetown University - Department of Marketing
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33
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Consumer identity, cosmopolitanism, expatriate adjustment, horizon effects
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7.
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Kronrod, Ann
Tel Aviv University Grinstein, Amir
Ben-Gurion University of the Negev - School of Management Wathieu, Luc
Georgetown University - Department of Marketing
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12
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assertive message, consumer compliance, hedonic consumption, utilitarian consumption, forceful language, persuasion, freedom of choice, reactance
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8.
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Bertini, Marco
London Business School - Department of Marketing Wathieu, Luc
Georgetown University - Department of Marketing Sigman, Betsy Page
Georgetown University - Robert Emmett McDonough School of Business Norton, Michael I.
Harvard Business School
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16 Aug 12
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Last Revised:
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01 Nov 12
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pricing, e-commerce, social couponing
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9.
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Norton, Michael I.
Harvard Business School Wathieu, Luc
Georgetown University - Department of Marketing Sigman, Betsy Page
Georgetown University - Robert Emmett McDonough School of Business Bertini, Marco
affiliation not provided to SSRN
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10.
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Kronrod, Ann
Massachusetts Institute of Technology (MIT) - Sloan School of Management Grinstein, Amir
Ben-Gurion University of the Negev - School of Management Wathieu, Luc
Georgetown University - Department of Marketing
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01 Apr 11
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Last Revised:
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27 Mar 12
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Persuasion, Assertive Language, Issue Importance, Environmental Marketing, Demarketing, Social Marketing
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11.
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Bertini, Marco
London Business School - Department of Marketing Wathieu, Luc
Georgetown University - Department of Marketing
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pricing, product differentiation, marketing strategy, consumer behavior, commoditization, price competition
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12.
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Bertini, Marco
London Business School - Department of Marketing Wathieu, Luc
Georgetown University - Department of Marketing Iyengar, Sheena S.
Columbia Business School - Management Division
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21 Jan 10
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Last Revised:
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17 Aug 12
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Product Proliferation, Consumer Inference, Price-Quality Trade-Offs, Willingness to Pay, Behavioral Eonomics
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13.
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Wathieu, Luc
Georgetown University - Department of Marketing Bertini, Marco
London Business School - Department of Marketing
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14 Oct 09
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Last Revised:
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16 Aug 12
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product differentiation, marketing strategy, consumer behavior, pricing, cost of thinking, entry decision, consumer empowerment
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14.
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Bertini, Marco
London Business School - Department of Marketing Wathieu, Luc
Georgetown University - Department of Marketing
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13 Oct 09
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Last Revised:
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27 Mar 12
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Consumer behavior, pricing, price partitioning, attention, information processing, framing effects, multi-attribute utility
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