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Wathieu, Luc


 SSRN Author Rank: 29,242 by Downloads
 Associate Professsor
 

Georgetown University - Department of Marketing


 Washington, DC 20057
 United States
 email address


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. Wathieu, Luc's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
804
Total
Citations
4
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Marketing Social Responsibility | Show Abstract | Download |
ESMT Working Paper No. 10-002 (R1)
Working Paper Series
Banerjee, Sumitro
ESMT
Wathieu, Luc
Georgetown University - Department of Marketing
Posted:
12 Apr 10
Last Revised:
11 Jun 13
236
(74,278)
 

2.  
An Empirical Approach to Understanding Privacy Valuation | Show Abstract | Download |
HBS Marketing Research Paper No. 07-075
Working Paper Series
Wathieu, Luc
Georgetown University - Department of Marketing
Friedman, Allan A.
Harvard University - Harvard Kennedy School (HKS)
Posted:
26 Apr 07
188
(93,501)
3

3.  
Ambiguity Aversion and the Power of Established Brands | Show Abstract | Download |
ESMT Working Paper No. 07-005, Georgetown McDonough School of Business Research Paper No. 1072909
Working Paper Series
Muthukrishnan, A. V.
Hong Kong University of Science & Technology - Department of Marketing
Wathieu, Luc
Georgetown University - Department of Marketing
Posted:
20 Dec 07
Last Revised:
11 Jun 14
133
(127,249)
1

4.  
Bertini, Marco
ESADE
Wathieu, Luc
Georgetown University - Department of Marketing
Posted:
29 May 12
Last Revised:
17 Aug 12
86
(174,091)
 

5.  
Grinstein, Amir
Ben-Gurion University of the Negev - School of Management
Wathieu, Luc
Georgetown University - Department of Marketing
Posted:
04 Mar 09
Last Revised:
27 Mar 12
61
(211,804)
 

6.  
Happily (Mal)Adjusted: Cosmopolitan Identity and Expatriate Adjustment | Show Abstract | Download |
International Journal of Research in Marketing, December 2012, Forthcoming
Accepted Paper Series
Grinstein, Amir
Ben-Gurion University of the Negev - School of Management
Wathieu, Luc
Georgetown University - Department of Marketing
Posted:
27 Mar 12
43
(248,303)
 

7.  
Baquero, Guillermo
ESMT European School of Management and Technology
Smit, Willem
IMD International
Wathieu, Luc
Georgetown University - Department of Marketing
Posted:
10 Sep 13
37
(262,686)
 

8.  
Kronrod, Ann
Tel Aviv University
Grinstein, Amir
Ben-Gurion University of the Negev - School of Management
Wathieu, Luc
Georgetown University - Department of Marketing
Posted:
14 Dec 09
20
(319,451)
 

9.  
Do Social Deal Sites Really Work? | Show Abstract |
Harvard Business Review, Vol. 90, No. 5, 2012, Georgetown McDonough School of Business Research Paper No. 2012-18
Accepted Paper Series
Bertini, Marco
ESADE
Wathieu, Luc
Georgetown University - Department of Marketing
Sigman, Betsy Page
Georgetown University - Robert Emmett McDonough School of Business
Norton, Michael I.
Harvard Business School - Marketing Unit
Posted:
16 Aug 12
Last Revised:
01 Nov 12
 

10.  
What's the Deal with LivingSocial? | Show Abstract |
Harvard Business School Marketing Unit Case No. 512-065
Working Paper Series
Norton, Michael I.
Harvard Business School - Marketing Unit
Wathieu, Luc
Georgetown University - Department of Marketing
Sigman, Betsy Page
Georgetown University - Robert Emmett McDonough School of Business
Bertini, Marco
affiliation not provided to SSRN
Posted:
09 Apr 12
 

11.  
Kronrod, Ann
Massachusetts Institute of Technology (MIT) - Sloan School of Management
Grinstein, Amir
Ben-Gurion University of the Negev - School of Management
Wathieu, Luc
Georgetown University - Department of Marketing
Posted:
01 Apr 11
Last Revised:
27 Mar 12
 

12.  
How to Stop Customers from Fixating on Price | Show Abstract |
Harvard Business Review, Vol. 88, No. 5, 2010
Accepted Paper Series
Bertini, Marco
ESADE
Wathieu, Luc
Georgetown University - Department of Marketing
Posted:
23 Apr 10
 

13.  
The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality | Show Abstract |
Journal of Marketing Research, Vol. 49, No. 1, 2012
Accepted Paper Series
Bertini, Marco
ESADE
Wathieu, Luc
Georgetown University - Department of Marketing
Iyengar, Sheena S.
Columbia Business School - Management Division
Posted:
21 Jan 10
Last Revised:
17 Aug 12
 

14.  
Price as a Stimulus to Think: The Case for Willful Overpricing | Show Abstract |
Marketing Science, Vol. 26, No. 1, 2007
Accepted Paper Series
Wathieu, Luc
Georgetown University - Department of Marketing
Bertini, Marco
ESADE
Posted:
14 Oct 09
Last Revised:
16 Aug 12
 

15.  
Attention Arousal through Price Partitioning | Show Abstract |
Marketing Science, Vol. 27, No. 2, 2008
Accepted Paper Series
Bertini, Marco
ESADE
Wathieu, Luc
Georgetown University - Department of Marketing
Posted:
13 Oct 09
Last Revised:
27 Mar 12
 


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