Abhinna Srivastava

affiliation not provided to SSRN

SCHOLARLY PAPERS

6

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Scholarly Papers (6)

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1.

The Status and Impact of E-Finance on Developing Economy

Golden Research Thoughts, Volume 3, Issue 11, May 2014
Number of pages: 7 Posted: 10 May 2014
Abhinna Srivastava
affiliation not provided to SSRN
Downloads 765 (61,237)
Citation 1

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E-finance, Technology, Developing Countries, SME

2.

Study of HUL's Initiatives Under 'Unilever Sustainable Living Plan'

Indian Streams Research Journal, Vol. IV, Issue. II, DOI : 10.9780/22307850
Number of pages: 9 Posted: 23 Mar 2014
Abhinna Srivastava and Vineet Singh
affiliation not provided to SSRN and Guru Ghasidas Vishwavidyalaya - Department of Commerce
Downloads 610 (81,775)

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HUL, CSR, Sustainable Living Plan, Sustainable Development

3.

Capital Structure of Leading Hotel Chains in India

Educational Waves, Vol. III, Issue-II April-June 2012 (ISSN: 0975-8771)
Posted: 20 Jun 2013
Abhinna Srivastava
affiliation not provided to SSRN

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Leading hotel, Capital Structure

4.

Is There Concept of Viral Marketing Behind the Success of Kolaveri Di?

Posted: 20 Jun 2013
Abhinna Srivastava
affiliation not provided to SSRN

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Kolaveri Di, Viral marketing, Social Media, Word-Of Mouth

5.

Judicial Activism and Patent Law in India

Golden Research Thoughts, Volume 2, Issue 12, June 2013
Posted: 17 Jun 2013 Last Revised: 01 Jan 2015
Abhinna Srivastava and Abhishek Srivastava
affiliation not provided to SSRN and Independent

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Judicial Activism, Patent Law, Novartis, Supreme Court, India

6.

Relationship between Brand Image and Brand Loyalty

Research Link, 100, Vol. XI (5), July 2012
Posted: 17 May 2013 Last Revised: 13 Apr 2014
Abhinna Srivastava
affiliation not provided to SSRN

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Brand Image, Brand Loyalty, Consumer Behavior, Products & Services