L5, 1
Mannheim, 68131
Germany
University of Mannheim - Department of Marketing
start-up, digital innovation, digital business model, initial trust, privacy concerns, adoption intention
Go-To-Market Strategy, E-Innovation, Start-Up, Signaling Theory, Trust, Uncertainty
zero-price effect, price affect, bundle, behavioral pricing, emotions, price
Buyers, Consumer Ethnocentrism, Methods, fsQCA