Largo São Francisco, 95
São Paulo
Brazil
University of São Paulo (USP)
SSRN RANKINGS
in Total Papers Citations
Service; Profitability; Service-Profit Chain; Retention; Satisfaction; Banking; Financial Service
Scientific papers, review, criteria, marketing, ANPAD
Database marketing,Cross-selling,Customer relationship management
Conditional cash transfers, Propensity scoring
Voter choice, Election forecasting, Political marketing, Nested Logit model