• Selected
• Entire List

advertising, awareness, consideration, choice

market shares, marketing mix, long-term effects, hierarchical bayes

direct marketing, evaluation, quantitative models, target selection

Cronbach's alpha, test reliability, confidence intervals

supply chain management, product recovery, reverse logistics, service management, inventory management

brand management, retailing, fast moving consumer goods, consumers, marketing-models

Market share attraction model, model selection, estimation, diagnostics, forecasting

Bass diffusion model, representation, estimation

dynamic effects, marketing mix, econometric time series models

dynamic modeling, satisfaction, customer relationships, preference updating

Macro-economic forecasts, econometric models, intuition, initial forecast, primary forecast, revised forecast, actual value, progressive forecast updates, forecast errors.

Relationship marketing, Performance, Relationship duration, Insurance industry

Combined forecasts, efficient estimation, generated regressors, replicable forecasts, non-replicable forecasts, expert’s intuition

Indirect Network Effects, New Product Growth, Takeoff, Chicken-and-Egg

Indirect Network Effects, New Product Growth, Takeoff, Chicken-and-Egg

Shelf Management, Sales Models, Hierarchical Bayes, Markov Chain Monte Carlo, Simulated Annealing

Time Series, Marketing, Persistence, State Space

sales models, market shares, forecasting

Marketing-instrument effectiveness, structural heterogeneity, state dependence, multinomial logit, mixtures

diffusion, forecasting

interlocks, firm performance

sales, vector autoregression, marketing mix, promotional and regular price, short and long-term effects, hierarchical bayes

kinked demand curve, smooth-transition regression models, time-series analysis, asymmetric price

sales models, attribute data, SKU level analysis, hierarchical bayes, Markov Chain Monte Carlo

relationship development, trust, dynamic cognitive social structures, network theory

Stock return predictability, model uncertainty, Bayesian model averaging, structural breaks, portfolio selection

ales, promotions, time-varying effects, censored regression

market shares, competitive structure, elasticity decomposition, share-switching, store-level scanner data

Competitive structure, elasticity decomposition, market shares, share-switching, store-level scanner data

technology-intensive markets, embeddedness, buying behavior, tie strength, conjoint analysis

Multivariate GARCH, dynamic conditional correlation, kernel regression, minimum variance portfolio, tracking error minimization

lottery, lottery play, mood repair, gambling, weather-induced

Advertising carryover, Data Interval, Econometric Models

Outcome-dependent sampling, sample size, survey design, binary outcomes, logit model

Consideration, choice, probit models

purchase incidence, brand choice, purchase quantity, consumption, utility maximization

social networks, task-specific broker positions, role stress, account management

Diffusion, international marketing, econometric models

technological generations, regime-switching models, diffusion modeling

pricing, pricing models, new products

pricing, pricing models, new products

structural autocorrelation, two-stage equilibrium model, consistent accuracy, cognitive social structures, network centrality

Growth, Unit root, Robust testing

kinked demand curve, smooth-transition regression models, competitive versus historical reference prices, asymmetric price thresholds, saturation versus assimilation/contrast effects, empirical generalizations

misspecification, collinearity, parameter estimation

Economic development, Progress out of poverty index, mobile telephone, mobile banking, mobile search

money illusion

Dynamics, Competition, Direct Mailings

Seasonal adjustment, time series

social networks, broker theory, account management, simmelian ties, network constraint

consumption function, inventory, utility maximization, promotion anticipation

Data revision, forecast evaluation, parameter uncertainty, Bayesian estimation, structural breaks

DM, Irritation, Junk Mail, Direct Mail

direct marketing, irritation, charity donations, field experiment

new product diffusion, seasonality

multi-generation diffusion models, launch timing, video-game industry

advertising effectiveness, two-level model, advertising response, long-run elasticity, short-run effects, HF5837

fundraising, competition, direct mailing, field experiment

advertising effects, duration interval, simulation, marketing

model-based forecasts, experts forecast, combining forecasts

CEO, Behavioral corporate finance, CFO, Corporate investment behavior, Managerial biases, Non-executive board members, Overconfidence

online purchasing behavior, search behavior, trust, decision support system, internet

model forecasts, expert forecasts, decision making, stated behavior

Model Forecasts, Expert Forecasts, Survey Forecasts, Markov Regime-Switching Models, Disagreement, Time Series

model forecasts, expert forecasts, loss functions, asymmetry, econometric models

model forecasts, expert forecasts, forecast adjustment, Bayesian analysis, endogeneity

earnings forecasts, earnings announcements, financial markets, financial analysts

Forecast Support System, Sales forecasters, Forecast accuracy

marketing, brand image, correspondence analysis, product differentiation, perceptual mapping, multiattribute models

advertising effectiveness, advertising response, aggregation, normative and predictive validity

model forecasts, expert forecasts, judgmental adjustment, feedback, outcome feedback, performance feedback, cognitive process feedback, task properties feedback

diffusion models, seasonality, forecasting

COO, C2

C22, C52, GARCH, model selection, stochastic volatility

economics, art, crisis