Selected Entire List   Jacoby, Jacob  SSRN Author Rank: 9,519 by Downloads  Merchants Council Professor of Consumer Behavior   New York University (NYU) - Department of Marketing  909 Tisch Hall  40 West Fourth St  New York, NY  United States  212-998-0515 (Phone)  212-995-4006 (Fax)  email address   New York University (NYU) - Leonard N. Stern School of Business  40 West 4th Street  909 Tisch Hall  New York, NY 10012  United States  email address   SSRN's personal information usage policy Authors: If anything on this page requires updating or correction, please go to your SSRN User HeadQuarters and make the change.

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. Jacoby, Jacob's Scholarly Papers Click on the title of any column to sort the table by that column. Aggregate Statistics Total Downloads 2,386 Total Citations 8 Papers (7) Authors Date Downloads  (Rank) Citations ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected   Selected   Selected      Original List  Original List     All Versions  Hide All Versions     All Abstracts  Hide All Abstracts     Legend Legend close   eDocument is available from the SSRN eLibrary for free eDocument is available for a fee 1.   Is it Rational to Assume Consumer Rationality? Some Consumer Psychological Perspectives on Rational Choice Theory | View 2 Versions | Show Abstracts | Hide Abstracts| NYU, Ctr for Law and Business Research Paper No. 00-09, Roger Williams University Law Review. Vol. 6, No. 1, 2000 NYU, Ctr for Law and Business Research Paper No. 00-09 Is it Rational to Assume Consumer Rationality? Some Consumer Psychological Perspectives on Rational Choice Theory | Show Abstracts | Hide Abstracts | Versions (2) | hide multiple versions | Export Bibliographic Info | Jacoby, Jacob New York University (NYU) - Department of Marketing Posted: 26 Aug 00 Last Revised: 30 Apr 08 698 (16,100) 3 Is it Rational to Assume Consumer Rationality? Some Consumer Psychological Perspectives on Rational Choice Theory | Show Abstract Hide Abstract | NYU, Ctr for Law and Business Research Paper No. 00-09, Roger Williams University Law Review. Vol. 6, No. 1, 2000 Accepted Paper Series Jacoby, Jacob New York University (NYU) - Department of Marketing Posted: 15 Sep 06 0     Is it Rational to Assume Consumer Rationality? Some Consumer Psychological Perspectives on Rational Choice Theory | Show Abstract Hide Abstract | Download | NYU, Ctr for Law and Business Research Paper No. 00-09 Working Paper Series Jacoby, Jacob New York University (NYU) - Department of Marketing Posted: 26 Aug 00 698 3   2.   The Psychological Foundations of Trademark Law: Secondary Meaning, Acquired Distinctiveness, Genericism, Fame, Confusion and Dilution | View 2 Versions | Show Abstracts | Hide Abstracts| NYU, Ctr for Law and Business Research Paper No. 00-03 , The Trademark Reporter, Vol. 91, 2001 NYU, Ctr for Law and Business Research Paper No. 00-03 The Psychological Foundations of Trademark Law: Secondary Meaning, Acquired Distinctiveness, Genericism, Fame, Confusion and Dilution | Show Abstracts | Hide Abstracts | Versions (2) | hide multiple versions | Export Bibliographic Info | Jacoby, Jacob New York University (NYU) - Department of Marketing Posted: 22 Aug 00 Last Revised: 30 Apr 08 581 (20,865)   The Psychological Foundations of Trademark Law: Secondary Meaning, Acquired Distinctiveness, Genericism, Fame, Confusion and Dilution | Show Abstract Hide Abstract | NYU, Ctr for Law and Business Research Paper No. 00-03 , The Trademark Reporter, Vol. 91, 2001 Accepted Paper Series Jacoby, Jacob New York University (NYU) - Department of Marketing Posted: 15 Sep 06 0     The Psychological Foundations of Trademark Law: Secondary Meaning, Acquired Distinctiveness, Genericism, Fame, Confusion and Dilution | Show Abstract Hide Abstract | Download | NYU, Ctr for Law and Business Research Paper No. 00-03 Working Paper Series Jacoby, Jacob New York University (NYU) - Department of Marketing Posted: 22 Aug 00 581     3.   Trademark Dilution: Empirical Measures for an Elusive Concept | View 2 Versions | Show Abstracts | Hide Abstracts| Journal of Public Policy & Marketing, Vol. 19, No. 2, 2001 NYU, Ctr for Law and Business Research Paper No. 00-05 Trademark Dilution: Empirical Measures for an Elusive Concept | Show Abstracts | Hide Abstracts | Versions (2) | hide multiple versions | Export Bibliographic Info | Morrin, Maureen Rutgers University - Marketing Jacoby, Jacob New York University (NYU) - Department of Marketing Posted: 26 Jun 00 Last Revised: 30 Apr 08 538 (23,117) 4 Trademark Dilution: Empirical Measures for an Elusive Concept | Show Abstract Hide Abstract | Journal of Public Policy & Marketing, Vol. 19, No. 2, 2001 Accepted Paper Series Morrin, Maureen Rutgers University - Marketing Jacoby, Jacob New York University (NYU) - Department of Marketing Posted: 15 Sep 06 0     Trademark Dilution: Empirical Measures for an Elusive Concept | Show Abstract Hide Abstract | Download | NYU, Ctr for Law and Business Research Paper No. 00-05 Working Paper Series Morrin, Maureen Rutgers University - Marketing Jacoby, Jacob New York University (NYU) - Department of Marketing Posted: 26 Jun 00 538 4   4.   Sense and Nonsense in Measuring Sponsorship Confusion | View 2 Versions | Show Abstracts | Hide Abstracts| NYU, Law and Economics Research Paper No. 05-19, Cardozo Arts and Entertainment Law Journal, Vol. 24, No. 1, 2005 NYU, Law and Economics Research Paper No. 05-19 Sense and Nonsense in Measuring Sponsorship Confusion | Show Abstracts | Hide Abstracts | Versions (2) | hide multiple versions | Export Bibliographic Info | Jacoby, Jacob New York University (NYU) - Department of Marketing Posted: 27 Sep 05 Last Revised: 30 Apr 08 176 (84,656) 1 Sense and Nonsense in Measuring Sponsorship Confusion | Show Abstract Hide Abstract | NYU, Law and Economics Research Paper No. 05-19, Cardozo Arts and Entertainment Law Journal, Vol. 24, No. 1, 2005 Accepted Paper Series Jacoby, Jacob New York University (NYU) - Department of Marketing Posted: 15 Sep 06 0     Sense and Nonsense in Measuring Sponsorship Confusion | Show Abstract Hide Abstract | Download | NYU, Law and Economics Research Paper No. 05-19 Working Paper Series Jacoby, Jacob New York University (NYU) - Department of Marketing Posted: 27 Sep 05 176 1   5.   Judicial Opinions and Journal Articles as 'Minefields of Misinformation' | Show Abstract Hide Abstract | Download | NYU, Ctr for Law and Business Research Paper No. 03-02 Working Paper Series Jacoby, Jacob New York University (NYU) - Department of Marketing Posted: 23 Jan 03 159 (92,960)   6.   Judicial Opinions as Minefields of Misinformation: Antecedents, Consequences and Remedies | Show Abstract Hide Abstract | Download | NYU Law School, Public Law Research Paper No. 06-24, NYU, Law and Economics Research Paper No. 06-34 Working Paper Series Jacoby, Jacob New York University (NYU) - Department of Marketing Posted: 06 Sep 06 138 (105,337)   7.   'Continuing Commercial Impression' and its Measurement | Show Abstract Hide Abstract | Download | Marquette Intellectual Property Law Review, Vol. 10, No. 3, pp. 431-454, 2006, NYU, Law and Economics Research Paper No. 05-29 Accepted Paper Series Mark, Gideon Independent Author Jacoby, Jacob New York University (NYU) - Department of Marketing Posted: 09 Dec 05 96 (139,089)   Records 1 - 7 of 7 matches [ 1 ]

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