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Morrin, Maureen's
Scholarly Papers
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Total Downloads
1,273 |
Total
Citations
9 |
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1.
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Trademark Dilution: Empirical Measures for an Elusive Concept
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Morrin, Maureen Rutgers University - Marketing Jacoby, Jacob New York University (NYU) - Department of Marketing
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26 Jun 00
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Last Revised:
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30 Apr 08
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Morrin, Maureen Rutgers University - Marketing Jacoby, Jacob New York University (NYU) - Department of Marketing
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Morrin, Maureen Rutgers University - Marketing Jacoby, Jacob New York University (NYU) - Department of Marketing
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Morrin, Maureen Rutgers University - Marketing Inman, Jeff University of Pittsburgh - Marketing Group Broniarczyk, Susan M. University of Texas at Austin - Marketing Nenkov, Gergana Y. Boston College - Carroll School of Management Reuter, Jonathan Boston College - Department of Finance
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12 Mar 09
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22 Feb 12
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258
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behavioral finance, retirement, investment decisions, 401k, asset allocation, 1/n heuristic, diversification
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Bechwati, Nada Nasr Bentley University - Department of Marketing Morrin, Maureen Rutgers University - Marketing
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Vengeance, consumer, dissatisfaction
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Nenkov, Gergana Y. Boston College - Carroll School of Management Morrin, Maureen Rutgers University - Marketing Schwartz, Barry affiliation not provided to SSRN Ward, Andrew affiliation not provided to SSRN Hulland, John University of Western Ontario - Richard Ivey School of Business
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maximizing, satisficing, scale refinement, psychometric analysis
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Morrin, Maureen Rutgers University - Marketing Broniarczyk, Susan M. University of Texas at Austin - Marketing Inman, Jeff University of Pittsburgh - Marketing Group
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14 Jul 09
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10 Sep 09
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retirement investing, gender, fund assortments
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6.
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Bickart, Barbara A. Boston University School of Management Morrin, Maureen Rutgers University - Marketing Ratneshwar, S. affiliation not provided to SSRN
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06 Nov 10
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Last Revised:
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27 Mar 12
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51
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Consumer Psychology, Salesperson Communication, Persuasion Knowledge
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Nenkov, Gergana Y. Boston College - Carroll School of Management Inman, Jeff University of Pittsburgh - Marketing Group Hulland, John University of Western Ontario - Richard Ivey School of Business Morrin, Maureen Rutgers University - Marketing
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Elaboration on Potential Outcomes, Context and Framing Effects, Investment Decision Making, Personal Finance, Morningstar Style Box
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Records 1 -
7
of 7 matches
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