Lange Gasse 20
Nürnberg, 90403
Germany
Friedrich-Alexander-Universität Erlangen-Nuremberg (FAU)
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Music Industry, Music Distribution, Music Streaming Services, Business Model Innovation
creativity, workspace, workplace, physical work environment, literature review
Social Media, Dark Side, Unintended Consequences, Bullying, Fake News, Trolling Cyber Bullying, Trolling, Online Witch Hunts, Facebook, Reddit, YouTube Online Stalking, Dark Side of Social Media
social media, social networking site, brand post popularity, automotive industry, premium brands, communication effectivity
Content Analysis, High-tech, Marketing, Communication, Automotive, Mercedes
social media, successful posts, communication effectiveness, marketing
Social media, Social networking sites, Academia, Personal branding, Self-marketing, Content marketing, Social network analysis
digitalization, brand alliances, consumer perception, tech giants, premium brands
Social Media, Social Networking Site, Facebook, Social Media Posts, Marketing Communications, Social Media Excellence
Premium brands, Social media, Social networking sites, Brand posts, Automotive, Appeals, Communication strategy, Content analysis