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Silk, Alvin J.'s
Scholarly Papers
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Aggregate Statistics |
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Total
Downloads
1,416 |
Total
Citations
24 |
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1.
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Scale and Scope Economies in the Global Advertising and Marketing Services Business
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Silk, Alvin J.
Harvard Business School Berndt, Ernst R.
Massachusetts Institute of Technology (MIT) - Sloan School of Management
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Posted:
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21 Sep 03
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Last Revised:
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05 Nov 10
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742
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Silk, Alvin J.
Harvard Business School Berndt, Ernst R.
Massachusetts Institute of Technology (MIT) - Sloan School of Management
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Silk, Alvin J.
Harvard Business School Berndt, Ernst R.
Massachusetts Institute of Technology (MIT) - Sloan School of Management
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2.
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Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality
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Silk, Alvin J.
Harvard Business School King, Charles
Greylock McKinnon Associates
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Posted:
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26 Sep 08
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Last Revised:
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22 Aug 09
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208
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Silk, Alvin J.
Harvard Business School King, Charles
Greylock McKinnon Associates
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advertising agencies, advertising and marketing services, concentration levels
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Silk, Alvin J.
Harvard Business School King, Charles
Greylock McKinnon Associates
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26 Sep 08
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Last Revised:
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01 Oct 08
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155
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3.
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Horsky, Sharon
Bar Ilan University - Graduate School of Business Michael, Steven C.
University of Illinois at Urbana-Champaign - Department of Business Administration Silk, Alvin J.
Harvard Business School
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138
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vertical integration, advertising services
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Horsky, Sharon
Bar Ilan University - Graduate School of Business Michael, Steven C.
University of Illinois at Urbana-Champaign - Department of Business Administration Silk, Alvin J.
Harvard Business School
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24 Jul 08
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Last Revised:
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21 Feb 13
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Advertising Agencies, In-House, Vertical Integration, Make or Buy
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5.
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Silk, Alvin J.
Harvard Business School Pearo, Lisa Klein
Cornell University - School of Hotel Administration Berndt, Ernst R.
Massachusetts Institute of Technology (MIT) - Sloan School of Management
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65
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6.
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Economic Factors Underlying the Unbundling of Advertising Agency Services
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Arzaghi, Mohammad
American University of Sharjah Berndt, Ernst R.
Massachusetts Institute of Technology (MIT) - Sloan School of Management Davis, James C.
US Census Bureau Silk, Alvin J.
Harvard Business School
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Posted:
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02 Oct 08
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Last Revised:
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06 Feb 12
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59
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Arzaghi, Mohammad
American University of Sharjah Berndt, Ernst R.
Massachusetts Institute of Technology (MIT) - Sloan School of Management Davis, James C.
US Census Bureau Silk, Alvin J.
Harvard Business School
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45
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Arzaghi, Mohammad
American University of Sharjah Berndt, Ernst R.
Massachusetts Institute of Technology (MIT) - Sloan School of Management Davis, James C.
US Census Bureau Silk, Alvin J.
Harvard Business School
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14
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7.
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Bonfrer, Andre
Australian National University (ANU) Berndt, Ernst R.
Massachusetts Institute of Technology (MIT) - Sloan School of Management Silk, Alvin J.
Harvard Business School
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47
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Silk, Alvin J.
Harvard Business School Berndt, Ernst R.
Massachusetts Institute of Technology (MIT) - Sloan School of Management
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43
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Silk, Alvin J.
Harvard Business School Berndt, Ernst R.
Massachusetts Institute of Technology (MIT) - Sloan School of Management
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19
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8
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