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Oxana Kleinöder
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SCHOLARLY PAPERS
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Scholarly Papers (1)
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Entwicklung und Gestaltung der Werbekommunikation im Automobilmarkt: Eine Inhaltsanalyse der Werbeanzeigen von Mercedes-Benz (Development and Composition of Marketing Communication Activities in the Automotive Industry: A Content Analysis of Print Advertisements of Mercedes-Benz)
Proceedings International Marketing Trends Conference 2015
Number of pages: 16
Posted: 24 Apr 2015
Timm Wagner
, Oxana Kleinöder,
Christian Baccarella
,
Christian Scheiner
and
Kai-Ingo Voigt
Friedrich-Alexander-Universität Erlangen-Nuremberg (FAU), Independent, University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg, University of Lubeck and University of Erlangen-Nuremberg
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Abstract:
Content Analysis, High-tech, Marketing, Communication, Automotive, Mercedes
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