GPO Box 2471
Adelaide, 5001
Australia
Ehrenberg-Bass Institute for Marketing Science
unit price, supermarket, pricing, information presentation, shopping behaviour
Price promotions, literacy, numeracy, consumer confusion
unit price, review
Fresh fruit and vegetable categories, Negative Binomial Distribution, Pareto share, heavy buyers
consumer behavior, double jeopardy, duplication of purchase, fresh fruit and vegetable categories, non-branded