Lenita Hietanen

University of Lapland - Institute for Tourism Research and Education

Senior Lecturer

Viirinkankaantie 1

Rovaniemi, 96300

Finland

  • University of Lapland - Institute for Tourism Research and Education

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Staying Local and Competitive: Northern SMEs’ Construals of Community and Business Strategies

Number of pages: 10 Posted: 27 Nov 2015
Helgi Gestsson, Lenita Hietanen, Svein Johansen, Ögmundur Knutsson and Markku Vieru
University of Akureyri, University of Lapland - Institute for Tourism Research and Education, Høgskolen i Harstad - Harstad University College, University of Akureyri and University of Lapland - Faculty of Tourism and Business, LUC Tourism
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firm relationships, business strategies, community participation, place identity