Hengcong Jiang

City University London - The Business School

106 Bunhill Row

London, EC1Y 8TZ

United Kingdom

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How Word of Mouth Influences the Storyteller: Does the Effect Replicate in China?

Advances in Consumer Research, Forthcoming

Number of pages: 8 Posted: 13 Feb 2016 Last Revised: 02 Jul 2016

Hengcong Jiang and Tom van Laer

City University London - The Business School and The University of Sydney

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