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Patricia M. West
Ohio State University - Department of Marketing and Logistics Dan Ariely
Duke University - Fuqua School of Business Steven Bellman
affiliation not provided to SSRN Eric Bradlow
University of Pennsylvania - Marketing Department Joel C. Huber
Duke University - Fuqua School of Business Eric J. Johnson
Columbia University - Columbia Business School Barbara E. Kahn
University of Miami John D.C. Little
Massachusetts Institute of Technology (MIT) David Schkade
University of California, San Diego
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18 Jun 09
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Last Revised:
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18 Jun 09
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Abstract:
The advent of electronic environments is bound to have profound effects on consumer decision making. While the exact nature of these influences is only partially known it is clear that consumers could benefit from properly designed electronic agents that know individual users' preferences and can act on their behalf. An examination of the various roles agents perform is presented as a framework for thinking about the design of electronic agents. In addition, a set of goals is established that include both outcome-based measures, such as improving decision quality, as well as process measures like increasing satisfaction and developing trust.
agents, e-commerce, consumer choice
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