Karin Venetis

University of Amsterdam - Department of Strategy and International Business

Thesis supervision Coordinator and Lecturer Marketing

Amsterdam Plantage Muidergracht 12

Postbus, Amsterdam

Netherlands

  • University of Amsterdam - Department of Strategy and International Business

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Service Quality and Customer Retention: Building Long-Term Relationships

Venetis K A, Ghauri P N. Service Quality and Customer Retention: Building Long-Term Relationships [J]. European Journal of marketing, 2004, 38(11/12): 1577-1598.
Posted: 30 Sep 2016
Karin Venetis and Pervez Ghauri
University of Amsterdam - Department of Strategy and International Business and King's College, London

Abstract:

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Customer services quality, Customer retention, Business-to-business marketing