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Farris, Paul


 SSRN Author Rank: 923 by Downloads
 

University of Virginia - Darden School of Business


 P.O. Box 6550
 Charlottesville, VA 22906-6550
 United States
 434-924-0524 (Phone)
 HOME PAGE: http://www.darden.virginia.edu/faculty/farris.htm
 email address

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. Farris, Paul's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
17,702
Total
Citations
11
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Red Bull | Show Abstract | Download This Paper |
Darden Case No.: UVA-M-0663
Number of Pages in PDF File: 12
Farris, Paul
University of Virginia - Darden School of Business
Posted:
21 Oct 08
2,805
(2,111)
 

2.  
Perspectives on Brand Equity | Show Abstract | Download This Paper |
UVA-M-0668
Number of Pages in PDF File: 15
Farris, Paul
University of Virginia - Darden School of Business
Shames, Ervin
University of Virginia - Darden School of Business
Gregg, Eric
iLoyalty
Posted:
21 Oct 08
1,749
(4,779)
1

3.  
The Tata Nano: The People's Car | Show Abstract | Download This Paper |
Darden Case No. UVA-M-0768
Number of Pages in PDF File: 12
Farris, Paul
University of Virginia - Darden School of Business
Lemley, Amy
University of Virginia - Darden School of Business
Venkatesan, Rajkumar
University of Connecticut - Department of Marketing
Posted:
16 Jun 09
1,069
(11,000)
 

4.  
The Seven Questions of Marketing Strategy | Show Abstract | Download This Paper |
Darden Case No. UVA-M-0779
Number of Pages in PDF File: 7
Farris, Paul
University of Virginia - Darden School of Business
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
05 Apr 10
828
(16,320)
 

5.  
The Apple Iphone | Show Abstract | Download This Paper |
Darden Case No. UVA-M-0765
Number of Pages in PDF File: 15
Farris, Paul
University of Virginia - Darden School of Business
Spekman, Robert E.
University of Virginia - Darden School of Business
Posted:
16 Jun 09
825
(16,382)
 

6.   Incl. Electronic Paper
Farris, Paul
University of Virginia - Darden School of Business
Pfeifer, Phillip E.
University of Virginia - Darden School of Business
Bendle, Neil
affiliation not provided to SSRN
Posted:
21 Oct 08
772
(17,989)
 

7.   Incl. Electronic Paper
Larson, Eric
affiliation not provided to SSRN
Bendle, Neil
affiliation not provided to SSRN
Farris, Paul
University of Virginia - Darden School of Business
Spekman, Robert E.
University of Virginia - Darden School of Business
Posted:
21 Oct 08
735
(19,325)
 

8.  
Farris, Paul
University of Virginia - Darden School of Business
Pfeifer, Phillip E.
University of Virginia - Darden School of Business
Posted:
16 Mar 01
612
(25,088)
 

9.   Incl. Electronic Paper
Farris, Paul
University of Virginia - Darden School of Business
Mentus, Ron
affiliation not provided to SSRN
Moore, Marian Chapman
University of Virginia - Darden School of Business
Posted:
21 Oct 08
603
(25,644)
 

10.  
Absolut Vodka | Show Abstract | Download This Paper |
UVA-M-0366
Number of Pages in PDF File: 20
Farris, Paul
University of Virginia - Darden School of Business
collins, elizabeth joan
affiliation not provided to SSRN
Posted:
21 Oct 08
574
(27,426)
 

11.  
Designing Channels of Distribution | Show Abstract | Download This Paper |
Darden Case No. UVA-M-0769
Number of Pages in PDF File: 16
Farris, Paul
University of Virginia - Darden School of Business
Spekman, Robert E.
University of Virginia - Darden School of Business
Posted:
16 Jun 09
440
(38,972)
 

12.  
Levi's at Wal-Mart | Show Abstract | Download This Paper |
UVA-M-0711
Number of Pages in PDF File: 24
Farris, Paul
University of Virginia - Darden School of Business
Shames, Ervin
University of Virginia - Darden School of Business
Mitchell, Gordon
affiliation not provided to SSRN
Posted:
21 Oct 08
439
(38,972)
 

13.  
Snapple Beverage Corporation | Show Abstract | Download This Paper |
UVA-M-0434
Number of Pages in PDF File: 9
Farris, Paul
University of Virginia - Darden School of Business
Friberg, Kristina
affiliation not provided to SSRN
Posted:
21 Oct 08
419
(41,309)
 

14.   Incl. Electronic Paper
Johnson, Richard R.
Independent
Farris, Paul
University of Virginia - Darden School of Business
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
21 Oct 08
409
(42,593)
 

15.  
Crafting Integrated Multichannel Retailing Strategies | Show Abstract | Download This Paper |
Harvard Business School Marketing Unit Working Paper No. 09-125
Number of Pages in PDF File: 37
Zhang, Jie
University of Maryland - Robert H. Smith School of Business
Farris, Paul
University of Virginia - Darden School of Business
Kushwaha, Tarun
University of North Carolina Kenan-Flagler Business School
Irvin, John
JCPenney
Steenburgh, Thomas J.
University of Virginia - Darden Graduate School of Business
Weitz, Barton A.
University of Florida - Warrington College of Business Administration
Posted:
08 Jan 10
Last Revised:
19 Sep 12
399
(43,915)
2

16.  
Benecol Spread and Media Planning | Show Abstract | Download This Paper |
UVA-M-0664
Number of Pages in PDF File: 20
Farris, Paul
University of Virginia - Darden School of Business
Carraway, Robert L.
University of Virginia - Darden School of Business
Shames, Ervin
University of Virginia - Darden School of Business
Posted:
21 Oct 08
329
(55,386)
 

17.  
General Motors OnStar | Show Abstract | Download This Paper |
UVA-M-0659
Number of Pages in PDF File: 11
Farris, Paul
University of Virginia - Darden School of Business
Posted:
21 Oct 08
327
(55,803)
 

18.  
Farris, Paul
University of Virginia - Darden School of Business
Pfeifer, Phillip E.
University of Virginia - Darden School of Business
Reibstein, David
Marketing Science Institute
van Nierop, Erjen
Carnegie Mellon University - David A. Tepper School of Business
Posted:
16 Mar 01
313
(58,771)
1

19.  
Farris, Paul
University of Virginia - Darden School of Business
Gregg, Eric
iLoyalty
Posted:
07 Apr 10
292
(63,580)
 

20.  
Progressive Insurance | Show Abstract | Download This Paper |
Darden Case No.: UVA-M-0633
Number of Pages in PDF File: 14
Farris, Paul
University of Virginia - Darden School of Business
Posted:
21 Oct 08
279
(66,891)
 

21.  
Distribution and Market Share | Show Abstract | Download This Paper |
Journal of Retailing, Forthcoming
Number of Pages in PDF File: 34
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Farris, Paul
University of Virginia - Darden School of Business
Posted:
31 Jul 08
Last Revised:
15 Jul 13
274
(68,236)
4

22.  
Farris, Paul
University of Virginia - Darden School of Business
Pfeifer, Phillip E.
University of Virginia - Darden School of Business
Reibstein, David
Marketing Science Institute
van Nierop, Erjen
Carnegie Mellon University - David A. Tepper School of Business
Posted:
06 Sep 01
250
(75,210)
2

23.  
Pricing Metrics and Concepts | Show Abstract | Download This Paper |
UVA-M-0723
Number of Pages in PDF File: 24
Farris, Paul
University of Virginia - Darden School of Business
Pfeifer, Phillip E.
University of Virginia - Darden School of Business
Bendle, Neil
affiliation not provided to SSRN
Posted:
21 Oct 08
237
(79,666)
 

24.  
Advertising on the Internet | Show Abstract | Download This Paper |
Darden Case No. UVA-M-0602
Number of Pages in PDF File: 30
Farris, Paul
University of Virginia - Darden School of Business
McNabb, Jill
affiliation not provided to SSRN
Posted:
16 Jun 09
221
(85,670)
 

25.  
Farris, Paul
University of Virginia - Darden School of Business
Shames, Ervin
University of Virginia - Darden School of Business
Posted:
16 Jun 09
219
(86,467)
 

26.   Incl. Electronic Paper
Farris, Paul
University of Virginia - Darden School of Business
Cross, Tom
affiliation not provided to SSRN
Simko, Paul J.
University of Virginia - Darden School of Business
Posted:
21 Oct 08
200
(94,679)
 

27.  
Kuhn Flowers | Show Abstract | Download This Paper |
UVA-M-0696
Number of Pages in PDF File: 21
Farris, Paul
University of Virginia - Darden School of Business
Shames, Ervin
University of Virginia - Darden School of Business
Posted:
21 Oct 08
182
(103,531)
 

28.  
Progressive Insurance: Not Your Standard Insurance Story | Show Abstract | Download This Paper |
Darden Case No. UVA-M-0758
Number of Pages in PDF File: 11
Farris, Paul
University of Virginia - Darden School of Business
Pfeifer, Phillip E.
University of Virginia - Darden School of Business
Posted:
16 Jun 09
179
(105,201)
 

29.  
Evolution or Revolution in the Music Industry? | Show Abstract | Download This Paper |
Darden Case No. UVA-M-0684
Number of Pages in PDF File: 10
Farris, Paul
University of Virginia - Darden School of Business
Shames, Ervin
University of Virginia - Darden School of Business
Gregg, Eric
iLoyalty
Almedia, Sonia
affiliation not provided to SSRN
Posted:
16 Jun 09
174
(107,944)
 

30.  
Gale, Christopher
affiliation not provided to SSRN
Farris, Paul
University of Virginia - Darden School of Business
Olver, James
College of William and Mary - Mason School of Business
Posted:
05 Apr 10
124
(144,071)
 

31.   Incl. Electronic Paper
Johnson, Richard R.
Independent
Farris, Paul
University of Virginia - Darden School of Business
Posted:
21 Oct 08
118
(149,575)
 

32.  
The Cycling Industry | Show Abstract | Download This Paper |
Darden Case No. UVA-M-0744
Number of Pages in PDF File: 14
Farris, Paul
University of Virginia - Darden School of Business
Posted:
16 Jun 09
117
(150,541)
 

33.  
An Introduction to Business-to-Business Exchange | Show Abstract | Download This Paper |
Darden Case No. UVA-M-0638
Number of Pages in PDF File: 15
Farris, Paul
University of Virginia - Darden School of Business
Pfeifer, Phillip E.
University of Virginia - Darden School of Business
Johnson, Richard R.
affiliation not provided to SSRN
Posted:
16 Jun 09
109
(158,601)
 

34.   Incl. Electronic Paper
Farris, Paul
University of Virginia - Darden School of Business
Pfeifer, Phillip E.
University of Virginia - Darden School of Business
Wiese, Craig
affiliation not provided to SSRN
Posted:
21 Oct 08
109
(158,601)
 

35.  
Philips Lighting Company: The Earth Light® | Show Abstract | Download This Paper |
Darden Case No. UVA-M-0401
Number of Pages in PDF File: 15
Farris, Paul
University of Virginia - Darden School of Business
Gatto, Sheryl
affiliation not provided to SSRN
Posted:
16 Jun 09
99
(169,838)
 

36.  
Silk Soymilk | Show Abstract | Download This Paper |
Darden Case No. UVA-M-0771
Number of Pages in PDF File: 20
Farris, Paul
University of Virginia - Darden School of Business
Shames, Ervin
University of Virginia - Darden School of Business
Posted:
16 Jun 09
88
(183,574)
 

37.  
Progressive Insurance War Game | Show Abstract | Download This Paper |
Darden Case No. UVA-QA-0680
Number of Pages in PDF File: 8
Farris, Paul
University of Virginia - Darden School of Business
Pfeifer, Phillip E.
University of Virginia - Darden School of Business
Hild, Mathias
University of Virginia - Darden School of Business
Posted:
21 Oct 08
83
(190,413)
 

38.  
Svedka Vodka (a) | Show Abstract | Download This Paper |
Darden Case No. UVA-M-0774
Number of Pages in PDF File: 19
Farris, Paul
University of Virginia - Darden School of Business
Posted:
07 Apr 10
79
(196,211)
 

39.  
The Value of Networks | Show Abstract | Download This Paper |
Darden Case No. UVA-M-0645
Number of Pages in PDF File: 4
Farris, Paul
University of Virginia - Darden School of Business
Pfeifer, Phillip E.
University of Virginia - Darden School of Business
Johnson, Richard R.
affiliation not provided to SSRN
Posted:
16 Jun 09
68
(213,853)
 

40.  
Svedka Vodka (B) | Show Abstract | Download This Paper |
Darden Case No. UVA-M-0775
Number of Pages in PDF File: 13
Farris, Paul
University of Virginia - Darden School of Business
Posted:
07 Apr 10
66
(217,304)
 

41.  
Allen, Brandt R.
University of Virginia - Darden School of Business
Farris, Paul
University of Virginia - Darden School of Business
Mills, David E.
University of Virginia - Department of Economics
Sack, Robert
University of Virginia - Darden School of Business
Posted:
08 Jun 10
Last Revised:
14 Jul 11
61
(226,599)
 

42.  
Farris, Paul
University of Virginia - Darden School of Business
Johnson, Richard
affiliation not provided to SSRN
Posted:
05 Apr 10
58
(232,428)
 

43.  
Problems in Pricing | Show Abstract | Download This Paper |
Darden Case No. UVA-M-0456
Number of Pages in PDF File: 6
Farris, Paul
University of Virginia - Darden School of Business
Pfeifer, Phillip E.
University of Virginia - Darden School of Business
Posted:
16 Jun 09
55
(238,477)
 

44.  
Path Dependencies and the Long-Term Effects of Routinized Marketing Decisions | Show Abstract | Download This Paper |
ERIM Report Series Reference No. ERS-2008-035-MKT
Number of Pages in PDF File: 30
Farris, Paul
University of Virginia - Darden School of Business
Verbeke, Willem
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Dickson, Peter
affiliation not provided to SSRN
van Nierop, Erjen
Carnegie Mellon University - David A. Tepper School of Business
Posted:
20 Jun 08
54
(240,566)
1

45.  
Compact Fluorescent Bulbs: 15 Years Later | Show Abstract | Download This Paper |
Darden Case No. UVA-M-0766
Number of Pages in PDF File: 6
Farris, Paul
University of Virginia - Darden School of Business
Spekman, Robert E.
University of Virginia - Darden School of Business
Posted:
16 Jun 09
50
(249,147)
 

46.  
Managing the Copy-Testing Process | Show Abstract | Download This Paper |
Darden Case No. UVA-M-0680
Number of Pages in PDF File: 12
Farris, Paul
University of Virginia - Darden School of Business
Shames, Ervin
University of Virginia - Darden School of Business
Posted:
16 Jun 09
48
(253,682)
 

47.  
Changing Channels: Progressive Insurance Drive Insurance | Show Abstract | Download This Paper |
Darden Case No. UVA-M-0756
Number of Pages in PDF File: 6
Farris, Paul
University of Virginia - Darden School of Business
Pfeifer, Phillip E.
University of Virginia - Darden School of Business
Posted:
16 Jun 09
41
(270,472)
 

48.  
Sunnyside Fields | Show Abstract | Download This Paper |
Darden Case No. UVA-M-0781
Number of Pages in PDF File: 5
Farris, Paul
University of Virginia - Darden School of Business
Norton, John
affiliation not provided to SSRN
Posted:
07 Apr 10
38
(278,452)
 

49.  
Does Tripsense Make Sense? | Show Abstract | Download This Paper |
Darden Case No. UVA-M-0757
Number of Pages in PDF File: 5
Farris, Paul
University of Virginia - Darden School of Business
Skurnik, Ian
University of Virginia - Darden School of Business
Posted:
16 Jun 09
37
(281,181)
 

50.  
Travelocity.Com (B) | Show Abstract | Download This Paper |
Darden Case No. UVA-M-0660
Number of Pages in PDF File: 9
Farris, Paul
University of Virginia - Darden School of Business
Johnson, Richard
affiliation not provided to SSRN
Posted:
05 Apr 10
30
(302,226)
 

51.  
Iturf | Show Abstract | Download This Paper |
Darden Case No. UVA-M-0639
Number of Pages in PDF File: 13
Farris, Paul
University of Virginia - Darden School of Business
Pfeifer, Phillip E.
University of Virginia - Darden School of Business
Johnson, Richard
affiliation not provided to SSRN
Posted:
05 Apr 10
16
(359,122)
 


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