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 Paul Farris
 SSRN Author Rank: 900 by Downloads
 University of Virginia - Darden Graduate School of Business Administration
 P.O. Box 6550
 Charlottesville, VA 22906-6550
 United States
 434-924-0524 (Phone)
 HOME PAGE: http://www.darden.virginia.edu/faculty/farris.htm
 email address

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. Paul Farris's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
8,374
Total
Citations
4
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Red Bull | Show Abstract | Download |
Darden Case No.: UVA-M-0663
Working Paper Series
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Posted:
21 Oct 08
Last Revised:
21 Oct 08
1,233
(3,460)
 

2.  
Perspectives on Brand Equity | Show Abstract | Download |
UVA-M-0668
Working Paper Series
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Ervin Shames
University of Virginia - Darden Graduate School of Business Administration
Eric Gregg
iLoyalty
Posted:
21 Oct 08
Last Revised:
21 Oct 08
793
(7,241)
 

3.  
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Phil E. Pfeifer
University of Virginia - Darden Graduate School of Business Administration
Posted:
16 Mar 01
Last Revised:
30 Jan 02
562
(12,111)
 

4.  
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Eric Kang
affiliation not provided to SSRN
Posted:
21 Oct 08
Last Revised:
21 Oct 08
446
(16,698)
 

5.   Incl. Electronic Paper
Eric Larson
affiliation not provided to SSRN
Neil Bendle
affiliation not provided to SSRN
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Robert E. Spekman
University of Virginia - Darden Graduate School of Business Administration
Posted:
21 Oct 08
Last Revised:
21 Oct 08
407
( 18,834)
 

6.   Incl. Electronic Paper
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Phil E. Pfeifer
University of Virginia - Darden Graduate School of Business Administration
Neil Bendle
affiliation not provided to SSRN
Posted:
21 Oct 08
Last Revised:
21 Oct 08
386
( 20,130)
 

7.   Incl. Electronic Paper
Richard R. Johnson
Independent
Ron Mentus
affiliation not provided to SSRN
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Marian Chapman Moore
University of Virginia - Darden Graduate School of Business Administration
Ronald T. Wilcox
University of Virginia - Darden Graduate School of Business Administration
Posted:
21 Oct 08
Last Revised:
21 Oct 08
379
( 20,621)
 

8.  
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
elizabeth joan collins
affiliation not provided to SSRN
Posted:
21 Oct 08
Last Revised:
21 Oct 08
375
(20,903)
 

9.  
Levi's at Wal-Mart | Show Abstract | Download |
UVA-M-0711
Working Paper Series
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Ervin Shames
University of Virginia - Darden Graduate School of Business Administration
Gordon Mitchell
affiliation not provided to SSRN
Posted:
21 Oct 08
Last Revised:
21 Oct 08
277
(30,048)
 

10.  
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Phil E. Pfeifer
University of Virginia - Darden Graduate School of Business Administration
David Reibstein
Marketing Science Institute
Erjen van Nierop
Carnegie Mellon University - David A. Tepper School of Business
Posted:
16 Mar 01
Last Revised:
14 May 01
269
(31,080)
1

11.  
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Kristina Friberg
affiliation not provided to SSRN
Posted:
21 Oct 08
Last Revised:
21 Oct 08
247
(34,375)
 

12.   Incl. Electronic Paper
Richard R. Johnson
Independent
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
21 Oct 08
Last Revised:
21 Oct 08
228
( 37,275)
 

13.  
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Robert E. Spekman
University of Virginia - Darden Graduate School of Business Administration
Posted:
21 Oct 08
Last Revised:
21 Oct 08
212
(40,180)
 

14.  
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Phil E. Pfeifer
University of Virginia - Darden Graduate School of Business Administration
David Reibstein
Marketing Science Institute
Erjen van Nierop
Carnegie Mellon University - David A. Tepper School of Business
Posted:
06 Sep 01
Last Revised:
19 Oct 01
203
(42,010)
1

15.  
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Posted:
21 Oct 08
Last Revised:
21 Oct 08
171
(49,915)
 

16.  
Progressive Insurance | Show Abstract | Download |
Darden Case No.: UVA-M-0633
Working Paper Series
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Posted:
21 Oct 08
Last Revised:
21 Oct 08
165
(51,675)
 

17.  
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Phil E. Pfeifer
University of Virginia - Darden Graduate School of Business Administration
Neil Bendle
affiliation not provided to SSRN
Posted:
21 Oct 08
Last Revised:
21 Oct 08
161
(52,885)
 

18.  
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Stephen Sullivan
affiliation not provided to SSRN
Posted:
21 Oct 08
Last Revised:
21 Oct 08
159
(53,514)
 

19.  
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
21 Oct 08
Last Revised:
21 Oct 08
148
(57,256)
 

20.   Incl. Electronic Paper
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Tom Cross
affiliation not provided to SSRN
Paul J. Simko
University of Virginia - Darden Graduate School of Business Administration
Posted:
21 Oct 08
Last Revised:
21 Oct 08
120
( 68,524)
 

21.  
The Apple Iphone | Show Abstract | Download |
Darden Case No. UVA-M-0765
Working Paper Series
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Robert E. Spekman
University of Virginia - Darden Graduate School of Business Administration
Posted:
16 Jun 09
Last Revised:
04 Aug 09
115
(71,462)
 

22.  
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
elizabeth joan collins
affiliation not provided to SSRN
James Culley
affiliation not provided to SSRN
Posted:
21 Oct 08
Last Revised:
21 Oct 08
110
(73,512)
 

23.  
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Ervin Shames
University of Virginia - Darden Graduate School of Business Administration
Posted:
21 Oct 08
Last Revised:
21 Oct 08
105
(76,184)
 

24.   Incl. Electronic Paper
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Kusum L. Ailawadi
Dartmouth College - Tuck School of Business
Posted:
21 Oct 08
Last Revised:
21 Oct 08
96
( 81,276)
 

25.  
A Technique to Assess Managers' Pre-Launch Distribution Assumptions for New SKUs | Show Abstract | Download |
Marshall School of Business Working Paper No. MKT 05-09
Working Paper Series
Kenneth C. Wilbur
Duke University - Marketing
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Posted:
31 Jul 08
Last Revised:
30 Jan 09
92
(83,833)
 

26.   Incl. Electronic Paper
Richard R. Johnson
Independent
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Posted:
21 Oct 08
Last Revised:
21 Oct 08
88
( 86,430)
 

27.   Incl. Electronic Paper
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Phil E. Pfeifer
University of Virginia - Darden Graduate School of Business Administration
Craig Wiese
affiliation not provided to SSRN
Posted:
21 Oct 08
Last Revised:
21 Oct 08
85
( 88,458)
 

28.  
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Mary Hickey
affiliation not provided to SSRN
Posted:
21 Oct 08
Last Revised:
21 Oct 08
80
(91,930)
 

29.  
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Robert L. Carraway
University of Virginia - Darden Graduate School of Business Administration
Ervin Shames
University of Virginia - Darden Graduate School of Business Administration
Posted:
21 Oct 08
Last Revised:
21 Oct 08
78
(93,426)
 

30.  
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Robert E. Spekman
University of Virginia - Darden Graduate School of Business Administration
Lane Crowder
affiliation not provided to SSRN
Posted:
21 Oct 08
Last Revised:
21 Oct 08
77
(94,237)
 

31.  
The Tata Nano: The People's Car | Show Abstract | Download |
Darden Case No. UVA-M-0768
Working Paper Series
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Amy Lemley
affiliation not provided to SSRN
Posted:
16 Jun 09
Last Revised:
04 Aug 09
70
(100,002)
 

32.  
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Cornelis deKluyver
affiliation not provided to SSRN
Posted:
21 Oct 08
Last Revised:
21 Oct 08
68
(101,719)
 

33.  
Advertising on the Internet | Show Abstract | Download |
Darden Case No. UVA-M-0602
Working Paper Series
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Jill McNabb
affiliation not provided to SSRN
Posted:
16 Jun 09
Last Revised:
04 Aug 09
65
(104,389)
 

34.  
Designing Channels of Distribution | Show Abstract | Download |
Darden Case No. UVA-M-0769
Working Paper Series
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Robert E. Spekman
University of Virginia - Darden Graduate School of Business Administration
Posted:
16 Jun 09
Last Revised:
04 Aug 09
29
(145,664)
 

35.  
Silk Soymilk | Show Abstract | Download |
Darden Case No. UVA-M-0771
Working Paper Series
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Ervin Shames
University of Virginia - Darden Graduate School of Business Administration
Posted:
16 Jun 09
Last Revised:
04 Aug 09
28
(147,436)
 

36.  
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Ervin Shames
University of Virginia - Darden Graduate School of Business Administration
Posted:
16 Jun 09
Last Revised:
04 Aug 09
26
(151,483)
 

37.  
Evolution or Revolution in the Music Industry? | Show Abstract | Download |
Darden Case No. UVA-M-0684
Working Paper Series
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Ervin Shames
University of Virginia - Darden Graduate School of Business Administration
Eric Gregg
iLoyalty
Sonia Almedia
affiliation not provided to SSRN
Posted:
16 Jun 09
Last Revised:
16 Jun 09
25
(153,767)
 

38.  
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Phil E. Pfeifer
University of Virginia - Darden Graduate School of Business Administration
Posted:
16 Jun 09
Last Revised:
04 Aug 09
25
(153,767)
 

39.  
Path Dependencies and the Long-Term Effects of Routinized Marketing Decisions | Show Abstract | Download |
ERIM Report Series Reference No. ERS-2008-035-MKT
Working Paper Series
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Willem Verbeke
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Peter Dickson
affiliation not provided to SSRN
Erjen van Nierop
Carnegie Mellon University - David A. Tepper School of Business
Posted:
20 Jun 08
Last Revised:
23 Jul 08
22
(161,510)
1

40.  
Progressive Insurance War Game | Show Abstract | Download |
Darden Case No. UVA-QA-0680
Working Paper Series
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Phil E. Pfeifer
University of Virginia - Darden Graduate School of Business Administration
Mathias Hild
University of Virginia - Darden Graduate School of Business Administration
Posted:
21 Oct 08
Last Revised:
21 Oct 08
20
(167,186)
 

41.  
Philips Lighting Company: The Earth Light® | Show Abstract | Download |
Darden Case No. UVA-M-0401
Working Paper Series
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Sheryl Gatto
affiliation not provided to SSRN
Posted:
16 Jun 09
Last Revised:
03 Aug 09
17
(175,776)
 

42.  
Does Tripsense Make Sense? | Show Abstract | Download |
Darden Case No. UVA-M-0757
Working Paper Series
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Ian Skurnik
University of Virginia - Darden Graduate School of Business Administration
Posted:
16 Jun 09
Last Revised:
04 Aug 09
15
(181,535)
 

43.  
An Introduction to Business-to-Business Exchange | Show Abstract | Download |
Darden Case No. UVA-M-0638
Working Paper Series
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Phil E. Pfeifer
University of Virginia - Darden Graduate School of Business Administration
Richard R. Johnson
affiliation not provided to SSRN
Posted:
16 Jun 09
Last Revised:
16 Jun 09
13
(187,291)
 

44.  
The Value of Networks | Show Abstract | Download |
Darden Case No. UVA-M-0645
Working Paper Series
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Phil E. Pfeifer
University of Virginia - Darden Graduate School of Business Administration
Richard R. Johnson
affiliation not provided to SSRN
Posted:
16 Jun 09
Last Revised:
16 Jun 09
12
(190,195)
 

45.  
Quality International | Show Abstract | Download |
Darden Case No. UVA-M-0382
Working Paper Series
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Elizabeth Axel
affiliation not provided to SSRN
Posted:
16 Jun 09
Last Revised:
02 Aug 09
10
(196,016)
 

46.  
Managing the Copy-Testing Process | Show Abstract | Download |
Darden Case No. UVA-M-0680
Working Paper Series
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Ervin Shames
University of Virginia - Darden Graduate School of Business Administration
Posted:
16 Jun 09
Last Revised:
04 Aug 09
10
(196,016)
 

47.  
Path Dependencies and the Long-Term Effects of Routinized Marketing Decisions | Show Abstract | Download |
ERIM Report Series Reference No. ERS-2008-035-MKT
Working Paper Series
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Willem Verbeke
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Peter Dickson
affiliation not provided to SSRN
Erjen van Nierop
Carnegie Mellon University - David A. Tepper School of Business
Posted:
08 Oct 08
Last Revised:
16 Oct 08
10
(196,016)
1

48.  
The Cycling Industry | Show Abstract | Download |
Darden Case No. UVA-M-0744
Working Paper Series
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Posted:
16 Jun 09
Last Revised:
04 Aug 09
7
(203,520)
 

49.  
Compact Fluorescent Bulbs: 15 Years Later | Show Abstract | Download |
Darden Case No. UVA-M-0766
Working Paper Series
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Robert E. Spekman
University of Virginia - Darden Graduate School of Business Administration
Posted:
16 Jun 09
Last Revised:
04 Aug 09
7
(203,520)
 

50.  
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Phil E. Pfeifer
University of Virginia - Darden Graduate School of Business Administration
Posted:
16 Jun 09
Last Revised:
04 Aug 09
6
(205,759)
 

51.  
Media-Planning and Selection Exercise | Show Abstract | Download |
Darden Case No. UVA-M-0377
Working Paper Series
Christopher Gale
affiliation not provided to SSRN
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Robert L. Carraway
University of Virginia - Darden Graduate School of Business Administration
Elizabeth Axel
affiliation not provided to SSRN
Nischal Rajey
affiliation not provided to SSRN
Posted:
16 Jun 09
Last Revised:
02 Aug 09
5
(207,894)
 

52.  
Value America (C): The Honeymoon Ends | Show Abstract | Download |
Darden Case No. UVA-M-0622
Working Paper Series
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Nikhil Nath
affiliation not provided to SSRN
Richard R. Johnson
affiliation not provided to SSRN
Posted:
16 Jun 09
Last Revised:
04 Aug 09
4
(209,890)
 

53.  
Problems in Pricing | Show Abstract | Download |
Darden Case No. UVA-M-0456
Working Paper Series
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Phil E. Pfeifer
University of Virginia - Darden Graduate School of Business Administration
Posted:
16 Jun 09
Last Revised:
09 Jul 09
3
(211,708)
 

54.  
C. H. Masland &Amp; Sons (C) | Show Abstract | Download |
Darden Case No. UVA-M-0349
Working Paper Series
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Posted:
21 Oct 08
Last Revised:
21 Oct 08
3
(211,708)
 

55.  
Ukrop's Valued Customer Card | Show Abstract | Download |
Darden Case No. UVA-M-0374
Working Paper Series
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Kenneth V. Smith
University of Virginia - Darden Graduate School of Business Administration
Posted:
16 Jun 09
Last Revised:
02 Aug 09
2
(213,870)
 

56.  
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Cornelis deKluyver
affiliation not provided to SSRN
Posted:
21 Oct 08
Last Revised:
21 Oct 08
2
(213,870)
 

57.  
C. H. Masland &Amp; Sons (B) | Show Abstract | Download |
Darden Case No. UVA-M-0348
Working Paper Series
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Posted:
21 Oct 08
Last Revised:
21 Oct 08
2
(213,870)
 

58.  
Henkell Sekt | Show Abstract | Download |
Darden Case No. UVA-M-0277
Working Paper Series
Robert F. Bruner
University of Virginia - Darden Graduate School of Business Administration
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Posted:
16 Jun 09
Last Revised:
02 Aug 09
1
(216,028)
 

59.  
Paul Farris
University of Virginia - Darden Graduate School of Business Administration
Posted:
16 Jun 09
Last Revised:
03 Aug 09
0
(0)
 


Records 1 - 59 of 59 matches
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