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Farris, Paul's
Scholarly Papers
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Aggregate Statistics |
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Total
Downloads
15,425 |
Total
Citations
10 |
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1.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business
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2,570
(1,822)
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advertising, advertising strategy, brand management, marketing mix, marketing strategy
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2.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Shames, Ervin
University of Virginia (UVA) - Darden School of Business Gregg, Eric
iLoyalty
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1,562
(4,341)
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1
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marketing, brand equity
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3.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Lemley, Amy
University of Virginia (UVA) - Darden School of Business Venkatesan, Rajkumar
University of Connecticut - Department of Marketing
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834
(12,355)
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environment, channel strategy
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4.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Spekman, Robert E.
University of Virginia (UVA) - Darden School of Business
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724
(15,216)
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pricing, marketing, innovation
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5.
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Customer Profitability
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Pfeifer, Phil E.
University of Virginia (UVA) - Darden School of Business Bendle, Neil
affiliation not provided to SSRN
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682
(16,637)
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Pfeifer, Phil E.
University of Virginia (UVA) - Darden School of Business Bendle, Neil
affiliation not provided to SSRN
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116
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customer relations
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Pfeifer, Phil E.
University of Virginia (UVA) - Darden School of Business Bendle, Neil
affiliation not provided to SSRN
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566
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customer relations
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6.
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Sales Force Management and Measurement
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Larson, Eric
affiliation not provided to SSRN Bendle, Neil
affiliation not provided to SSRN Farris, Paul
University of Virginia (UVA) - Darden School of Business Spekman, Robert E.
University of Virginia (UVA) - Darden School of Business
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673
(16,962)
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Larson, Eric
affiliation not provided to SSRN Bendle, Neil
affiliation not provided to SSRN Farris, Paul
University of Virginia (UVA) - Darden School of Business Spekman, Robert E.
University of Virginia (UVA) - Darden School of Business
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126
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Spekman, Robert E.
University of Virginia (UVA) - Darden School of Business Bendle, Neil
affiliation not provided to SSRN
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547
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7.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Pfeifer, Phil E.
University of Virginia (UVA) - Darden School of Business
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599
(20,012)
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8.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
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571
(21,372)
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marketing strategy
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9.
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Marketing Economics
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Versions (2)
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Mentus, Ron
affiliation not provided to SSRN Moore, Marian Chapman
University of Virginia (UVA) - Darden School of Business
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569
(21,478)
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Johnson, Richard R.
Independent Mentus, Ron
affiliation not provided to SSRN Farris, Paul
University of Virginia (UVA) - Darden School of Business Moore, Marian Chapman
University of Virginia (UVA) - Darden School of Business Wilcox, Ronald T.
University of Virginia (UVA) - Darden School of Business
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69
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break-even analysis, contribution analysis, cost analysis, economic analysis, marketing management, marketing strategy
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Mentus, Ron
affiliation not provided to SSRN Moore, Marian Chapman
University of Virginia (UVA) - Darden School of Business
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500
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break-even analysis, contribution analysis, cost analysis, economic analysis, marketing management, marketing strategy
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10.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business collins, elizabeth joan
affiliation not provided to SSRN
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538
(23,117)
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advertising, advertising media, advertising strategy, ethical issues, marketing strategy, product positioning
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11.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Shames, Ervin
University of Virginia (UVA) - Darden School of Business Mitchell, Gordon
affiliation not provided to SSRN
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419
(32,137)
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joint ventures, marketing programs, marketing strategy
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12.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Friberg, Kristina
affiliation not provided to SSRN
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385
(35,722)
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distribution channels, marketing strategy
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13.
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Philip Morris U.S.A. And Marlboro Friday (Condensed)
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Versions (2)
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Johnson, Richard R.
Independent Farris, Paul
University of Virginia (UVA) - Darden School of Business Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
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379
(36,449)
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Johnson, Richard R.
Independent Farris, Paul
University of Virginia (UVA) - Darden School of Business Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
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52
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brand management, pricing
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
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327
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brand management, pricing
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14.
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Zhang, Jie
University of Maryland - Robert H. Smith School of Business Farris, Paul
University of Virginia (UVA) - Darden School of Business Kushwaha, Tarun
University of North Carolina Kenan-Flagler Business School Irvin, John
JCPenney Steenburgh, Thomas J.
Darden Graduate School of Business Weitz, Barton A.
University of Florida - Warrington College of Business Administration
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08 Jan 10
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Last Revised:
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19 Sep 12
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332
(42,831)
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1
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multichannel marketing
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15.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Pfeifer, Phil E.
University of Virginia (UVA) - Darden School of Business Reibstein, David
Marketing Science Institute van Nierop, Erjen
Carnegie Mellon University - David A. Tepper School of Business
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304
(47,442)
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1
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16.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Spekman, Robert E.
University of Virginia (UVA) - Darden School of Business
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302
(47,851)
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business-to-business marketing, implementation, distribution
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17.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business
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289
(50,379)
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new product introduction, emerging industry, product management, e-business
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18.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business
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266
(55,336)
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19.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Carraway, Robert L.
University of Virginia (UVA) - Darden School of Business Shames, Ervin
University of Virginia (UVA) - Darden School of Business
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252
(58,792)
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advertising, advertising media, advertising strategy, media planning
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20.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Pfeifer, Phil E.
University of Virginia (UVA) - Darden School of Business Reibstein, David
Marketing Science Institute van Nierop, Erjen
Carnegie Mellon University - David A. Tepper School of Business
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240
(61,895)
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2
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21.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Pfeifer, Phil E.
University of Virginia (UVA) - Darden School of Business Bendle, Neil
affiliation not provided to SSRN
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224
(66,632)
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pricing, marketing
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22.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Gregg, Eric
iLoyalty
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206
(72,659)
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advertising, promotion, marketing
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23.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business McNabb, Jill
affiliation not provided to SSRN
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197
(75,968)
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internet, advertising, media planning, marketing
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24.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Shames, Ervin
University of Virginia (UVA) - Darden School of Business
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185
(80,782)
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advertising, decision making
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25.
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Autozone: How Long Will They Be in the Zone?
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Cross, Tom
affiliation not provided to SSRN Simko, Paul J.
University of Virginia (UVA) - Darden School of Business
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185
(80,782)
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Cross, Tom
affiliation not provided to SSRN Simko, Paul J.
University of Virginia (UVA) - Darden School of Business
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28
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strategy
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Simko, Paul J.
University of Virginia (UVA) - Darden School of Business Cross, Tom
affiliation not provided to SSRN
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157
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strategy
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26.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Shames, Ervin
University of Virginia (UVA) - Darden School of Business
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179
(83,280)
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service operations, marketing, retail marketing, strategy
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27.
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Wilbur, Kenneth C.
Duke University Fuqua School of Business Farris, Paul
University of Virginia (UVA) - Darden School of Business
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| Posted: |
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31 Jul 08
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Last Revised:
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18 Sep 12
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177
(84,197)
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4
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Consumer Package Goods, Distribution, Market Share, New Products, Retailing, Semiparametric Econometrics
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28.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Shames, Ervin
University of Virginia (UVA) - Darden School of Business Gregg, Eric
iLoyalty Almedia, Sonia
affiliation not provided to SSRN
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161
(91,894)
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channesl of distribution, pricing
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29.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Pfeifer, Phil E.
University of Virginia (UVA) - Darden School of Business
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141
(103,998)
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advertising, pricing
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30.
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Marlboro Thursday
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Show Abstracts |
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Versions (2)
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Export Bibliographic Info |
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Johnson, Richard R.
Independent Farris, Paul
University of Virginia (UVA) - Darden School of Business
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111
(125,533)
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Johnson, Richard R.
Independent Farris, Paul
University of Virginia (UVA) - Darden School of Business
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11
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consumer marketing, pricing
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Farris, Paul
University of Virginia (UVA) - Darden School of Business
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100
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consumer marketing, pricing
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31.
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Tivo
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Show Abstracts |
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Versions (2)
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Export Bibliographic Info |
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Pfeifer, Phil E.
University of Virginia (UVA) - Darden School of Business Wiese, Craig
affiliation not provided to SSRN
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107
(128,985)
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Pfeifer, Phil E.
University of Virginia (UVA) - Darden School of Business Wiese, Craig
affiliation not provided to SSRN
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14
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customer relations, media planning, valuation
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Pfeifer, Phil E.
University of Virginia (UVA) - Darden School of Business Wiese, Craig
affiliation not provided to SSRN
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93
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customer relations, media planning, valuation
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32.
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Gale, Christopher
affiliation not provided to SSRN Farris, Paul
University of Virginia (UVA) - Darden School of Business Olver, James
College of William and Mary - Mason School of Business
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96
(139,089)
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market planning, marketing management, marketing mix, marketing strategy, product management, spreadsheets
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33.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Pfeifer, Phil E.
University of Virginia (UVA) - Darden School of Business Johnson, Richard R.
affiliation not provided to SSRN
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95
(140,082)
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business-to-business marketing, bargaining/bidding, market structure, procurement, selling, strategic market planning, supplier relations, e-business
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34.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Shames, Ervin
University of Virginia (UVA) - Darden School of Business
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84
(151,816)
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advertising, promotion, brand strategy
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35.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business
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80
(156,468)
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consumer marketing
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36.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Gatto, Sheryl
affiliation not provided to SSRN
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78
(158,886)
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distribution channels, distribution strategy, market position
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37.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Pfeifer, Phil E.
University of Virginia (UVA) - Darden School of Business Hild, Mathias
University of Virginia (UVA) - Darden School of Business
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67
(173,618)
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pricing, segmentation
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38.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business
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61
(182,373)
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distribution channels
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39.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Verbeke, Willem
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) Dickson, Peter
affiliation not provided to SSRN van Nierop, Erjen
Carnegie Mellon University - David A. Tepper School of Business
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52
(197,139)
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1
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path dependencies, marketing decisions
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40.
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Allen, Brandt R.
University of Virginia (UVA) - Darden School of Business Farris, Paul
University of Virginia (UVA) - Darden School of Business Mills, David E.
University of Virginia (UVA) - Department of Economics Sack, Robert
University of Virginia (UVA) - Darden School of Business
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| Posted: |
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08 Jun 10
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Last Revised:
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14 Jul 11
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50
(200,611)
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Vendor Incentives, Financial Disclosure
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41.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Pfeifer, Phil E.
University of Virginia (UVA) - Darden School of Business Johnson, Richard R.
affiliation not provided to SSRN
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50
(200,611)
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network analysis, technology strategy, valuation, e-business
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42.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Spekman, Robert E.
University of Virginia (UVA) - Darden School of Business
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49
(202,386)
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strategy formulation, sustainability
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43.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Pfeifer, Phil E.
University of Virginia (UVA) - Darden School of Business
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48
(204,307)
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price discrimination, pricing
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44.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Johnson, Richard
affiliation not provided to SSRN
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46
(208,031)
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marketing strategy, pricing
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45.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Shames, Ervin
University of Virginia (UVA) - Darden School of Business
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44
(211,898)
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advertising
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46.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business
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36
(228,688)
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start-up, advertising, new product introduction
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47.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Pfeifer, Phil E.
University of Virginia (UVA) - Darden School of Business
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33
(235,728)
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48.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Skurnik, Ian
University of Virginia (UVA) - Darden School of Business
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31
(240,772)
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pricing
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49.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Johnson, Richard
affiliation not provided to SSRN
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28
(249,067)
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brand management, consumer marketing, marketing strategy, electronic commerce, e-business
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50.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Norton, John
affiliation not provided to SSRN
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21
(271,910)
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cost analysis, distribution channels, distribution strategy, new-product development, small business
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51.
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Farris, Paul
University of Virginia (UVA) - Darden School of Business Pfeifer, Phil E.
University of Virginia (UVA) - Darden School of Business Johnson, Richard
affiliation not provided to SSRN
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13
(300,346)
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business planning, consumer marketing, market position, mergers, new enterprises, retail marketing, strategy formulation, e-business
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