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Farris, Paul


 SSRN Author Rank: 908 by Downloads
 

University of Virginia - Darden School of Business


 P.O. Box 6550
 Charlottesville, VA 22906-6550
 United States
 434-924-0524 (Phone)
 HOME PAGE: http://www.darden.virginia.edu/faculty/farris.htm
 email address

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. Farris, Paul's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
17,374
Total
Citations
11
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Red Bull | Show Abstract | Download |
Darden Case No.: UVA-M-0663
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Posted:
21 Oct 08
2,762
(2,074)
 

2.  
Perspectives on Brand Equity | Show Abstract | Download |
UVA-M-0668
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Shames, Ervin
University of Virginia (UVA) - Darden School of Business
Gregg, Eric
iLoyalty
Posted:
21 Oct 08
1,736
(4,643)
1

3.  
The Tata Nano: The People's Car | Show Abstract | Download |
Darden Case No. UVA-M-0768
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Lemley, Amy
University of Virginia (UVA) - Darden School of Business
Venkatesan, Rajkumar
University of Connecticut - Department of Marketing
Posted:
16 Jun 09
1,034
(11,118)
 

4.  
The Apple Iphone | Show Abstract | Download |
Darden Case No. UVA-M-0765
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Spekman, Robert E.
University of Virginia (UVA) - Darden School of Business
Posted:
16 Jun 09
816
(15,941)
 

5.  
The Seven Questions of Marketing Strategy | Show Abstract | Download |
Darden Case No. UVA-M-0779
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
05 Apr 10
801
(16,399)
 

6.   Incl. Electronic Paper
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Pfeifer, Phillip E.
University of Virginia (UVA) - Darden School of Business
Bendle, Neil
affiliation not provided to SSRN
Posted:
21 Oct 08
754
(17,890)
 

7.   Incl. Electronic Paper
Larson, Eric
affiliation not provided to SSRN
Bendle, Neil
affiliation not provided to SSRN
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Spekman, Robert E.
University of Virginia (UVA) - Darden School of Business
Posted:
21 Oct 08
723
(19,004)
 

8.  
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Pfeifer, Phillip E.
University of Virginia (UVA) - Darden School of Business
Posted:
16 Mar 01
610
(24,186)
 

9.   Incl. Electronic Paper
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Mentus, Ron
affiliation not provided to SSRN
Moore, Marian Chapman
University of Virginia (UVA) - Darden School of Business
Posted:
21 Oct 08
600
(24,726)
 

10.  
Farris, Paul
University of Virginia (UVA) - Darden School of Business
collins, elizabeth joan
affiliation not provided to SSRN
Posted:
21 Oct 08
570
(26,551)
 

11.  
Levi's at Wal-Mart | Show Abstract | Download |
UVA-M-0711
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Shames, Ervin
University of Virginia (UVA) - Darden School of Business
Mitchell, Gordon
affiliation not provided to SSRN
Posted:
21 Oct 08
436
(37,766)
 

12.  
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Friberg, Kristina
affiliation not provided to SSRN
Posted:
21 Oct 08
415
(40,125)
 

13.  
Designing Channels of Distribution | Show Abstract | Download |
Darden Case No. UVA-M-0769
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Spekman, Robert E.
University of Virginia (UVA) - Darden School of Business
Posted:
16 Jun 09
404
(41,508)
 

14.   Incl. Electronic Paper
Johnson, Richard R.
Independent
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
21 Oct 08
404
(41,508)
 

15.  
Crafting Integrated Multichannel Retailing Strategies | Show Abstract | Download |
Harvard Business School Marketing Unit Working Paper No. 09-125
Working Paper Series
Zhang, Jie
University of Maryland - Robert H. Smith School of Business
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Kushwaha, Tarun
University of North Carolina Kenan-Flagler Business School
Irvin, John
JCPenney
Steenburgh, Thomas J.
University of Virginia - Darden Graduate School of Business
Weitz, Barton A.
University of Florida - Warrington College of Business Administration
Posted:
08 Jan 10
Last Revised:
19 Sep 12
391
(43,232)
2

16.  
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Carraway, Robert L.
University of Virginia (UVA) - Darden School of Business
Shames, Ervin
University of Virginia (UVA) - Darden School of Business
Posted:
21 Oct 08
327
(53,631)
 

17.  
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Posted:
21 Oct 08
318
(55,472)
 

18.  
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Pfeifer, Phillip E.
University of Virginia (UVA) - Darden School of Business
Reibstein, David
Marketing Science Institute
van Nierop, Erjen
Carnegie Mellon University - David A. Tepper School of Business
Posted:
16 Mar 01
310
(57,161)
1

19.  
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Gregg, Eric
iLoyalty
Posted:
07 Apr 10
279
(64,391)
 

20.  
Progressive Insurance | Show Abstract | Download |
Darden Case No.: UVA-M-0633
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Posted:
21 Oct 08
276
(65,210)
 

21.  
Distribution and Market Share | Show Abstract | Download |
Journal of Retailing, Forthcoming
Accepted Paper Series
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Posted:
31 Jul 08
Last Revised:
15 Jul 13
262
(68,932)
4

22.  
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Pfeifer, Phillip E.
University of Virginia (UVA) - Darden School of Business
Reibstein, David
Marketing Science Institute
van Nierop, Erjen
Carnegie Mellon University - David A. Tepper School of Business
Posted:
06 Sep 01
250
(72,450)
2

23.  
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Pfeifer, Phillip E.
University of Virginia (UVA) - Darden School of Business
Bendle, Neil
affiliation not provided to SSRN
Posted:
21 Oct 08
237
(76,702)
 

24.  
Advertising on the Internet | Show Abstract | Download |
Darden Case No. UVA-M-0602
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
McNabb, Jill
affiliation not provided to SSRN
Posted:
16 Jun 09
214
(85,252)
 

25.  
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Shames, Ervin
University of Virginia (UVA) - Darden School of Business
Posted:
16 Jun 09
211
(86,533)
 

26.   Incl. Electronic Paper
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Cross, Tom
affiliation not provided to SSRN
Simko, Paul J.
University of Virginia (UVA) - Darden School of Business
Posted:
21 Oct 08
199
(91,705)
 

27.  
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Shames, Ervin
University of Virginia (UVA) - Darden School of Business
Posted:
21 Oct 08
182
(99,753)
 

28.  
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Pfeifer, Phillip E.
University of Virginia (UVA) - Darden School of Business
Posted:
16 Jun 09
177
(102,973)
 

29.  
Evolution or Revolution in the Music Industry? | Show Abstract | Download |
Darden Case No. UVA-M-0684
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Shames, Ervin
University of Virginia (UVA) - Darden School of Business
Gregg, Eric
iLoyalty
Almedia, Sonia
affiliation not provided to SSRN
Posted:
16 Jun 09
173
(104,610)
 

30.  
Gale, Christopher
affiliation not provided to SSRN
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Olver, James
College of William and Mary - Mason School of Business
Posted:
05 Apr 10
121
(141,725)
 

31.   Incl. Electronic Paper
Johnson, Richard R.
Independent
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Posted:
21 Oct 08
116
(146,379)
 

32.  
The Cycling Industry | Show Abstract | Download |
Darden Case No. UVA-M-0744
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Posted:
16 Jun 09
111
(151,162)
 

33.   Incl. Electronic Paper
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Pfeifer, Phillip E.
University of Virginia (UVA) - Darden School of Business
Wiese, Craig
affiliation not provided to SSRN
Posted:
21 Oct 08
109
(153,134)
 

34.  
An Introduction to Business-to-Business Exchange | Show Abstract | Download |
Darden Case No. UVA-M-0638
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Pfeifer, Phillip E.
University of Virginia (UVA) - Darden School of Business
Johnson, Richard R.
affiliation not provided to SSRN
Posted:
16 Jun 09
108
(154,206)
 

35.  
Philips Lighting Company: The Earth Light® | Show Abstract | Download |
Darden Case No. UVA-M-0401
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Gatto, Sheryl
affiliation not provided to SSRN
Posted:
16 Jun 09
98
(165,132)
 

36.  
Silk Soymilk | Show Abstract | Download |
Darden Case No. UVA-M-0771
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Shames, Ervin
University of Virginia (UVA) - Darden School of Business
Posted:
16 Jun 09
87
(178,675)
 

37.  
Progressive Insurance War Game | Show Abstract | Download |
Darden Case No. UVA-QA-0680
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Pfeifer, Phillip E.
University of Virginia (UVA) - Darden School of Business
Hild, Mathias
University of Virginia (UVA) - Darden School of Business
Posted:
21 Oct 08
81
(186,757)
 

38.  
Svedka Vodka (a) | Show Abstract | Download |
Darden Case No. UVA-M-0774
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Posted:
07 Apr 10
79
(189,693)
 

39.  
Svedka Vodka (B) | Show Abstract | Download |
Darden Case No. UVA-M-0775
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Posted:
07 Apr 10
66
(210,022)
 

40.  
Allen, Brandt R.
University of Virginia (UVA) - Darden School of Business
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Mills, David E.
University of Virginia (UVA) - Department of Economics
Sack, Robert
University of Virginia (UVA) - Darden School of Business
Posted:
08 Jun 10
Last Revised:
14 Jul 11
60
(220,773)
 

41.  
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Johnson, Richard
affiliation not provided to SSRN
Posted:
05 Apr 10
57
(228,403)
 

42.  
The Value of Networks | Show Abstract | Download |
Darden Case No. UVA-M-0645
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Pfeifer, Phillip E.
University of Virginia (UVA) - Darden School of Business
Johnson, Richard R.
affiliation not provided to SSRN
Posted:
16 Jun 09
55
(230,388)
 

43.  
Problems in Pricing | Show Abstract | Download |
Darden Case No. UVA-M-0456
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Pfeifer, Phillip E.
University of Virginia (UVA) - Darden School of Business
Posted:
16 Jun 09
55
(230,388)
 

44.  
Path Dependencies and the Long-Term Effects of Routinized Marketing Decisions | Show Abstract | Download |
ERIM Report Series Reference No. ERS-2008-035-MKT
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Verbeke, Willem
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Dickson, Peter
affiliation not provided to SSRN
van Nierop, Erjen
Carnegie Mellon University - David A. Tepper School of Business
Posted:
20 Jun 08
54
(232,413)
1

45.  
Compact Fluorescent Bulbs: 15 Years Later | Show Abstract | Download |
Darden Case No. UVA-M-0766
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Spekman, Robert E.
University of Virginia (UVA) - Darden School of Business
Posted:
16 Jun 09
50
(240,750)
 

46.  
Managing the Copy-Testing Process | Show Abstract | Download |
Darden Case No. UVA-M-0680
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Shames, Ervin
University of Virginia (UVA) - Darden School of Business
Posted:
16 Jun 09
47
(247,360)
 

47.  
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Pfeifer, Phillip E.
University of Virginia (UVA) - Darden School of Business
Posted:
16 Jun 09
37
(271,564)
 

48.  
Does Tripsense Make Sense? | Show Abstract | Download |
Darden Case No. UVA-M-0757
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Skurnik, Ian
University of Virginia (UVA) - Darden School of Business
Posted:
16 Jun 09
35
(277,042)
 

49.  
Sunnyside Fields | Show Abstract | Download |
Darden Case No. UVA-M-0781
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Norton, John
affiliation not provided to SSRN
Posted:
07 Apr 10
32
(285,805)
 

50.  
Travelocity.Com (B) | Show Abstract | Download |
Darden Case No. UVA-M-0660
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Johnson, Richard
affiliation not provided to SSRN
Posted:
05 Apr 10
29
(295,218)
 

51.  
Iturf | Show Abstract | Download |
Darden Case No. UVA-M-0639
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Pfeifer, Phillip E.
University of Virginia (UVA) - Darden School of Business
Johnson, Richard
affiliation not provided to SSRN
Posted:
05 Apr 10
16
(347,386)
 


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