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Farris, Paul


 SSRN Author Rank: 885 by Downloads
 

University of Virginia - Darden School of Business


 P.O. Box 6550
 Charlottesville, VA 22906-6550
 United States
 434-924-0524 (Phone)
 HOME PAGE: http://www.darden.virginia.edu/faculty/farris.htm
 email address

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. Farris, Paul's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
16,639
Total
Citations
11
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Red Bull | Show Abstract | Download |
Darden Case No.: UVA-M-0663
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Posted:
21 Oct 08
2,661
(1,998)
 

2.  
Perspectives on Brand Equity | Show Abstract | Download |
UVA-M-0668
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Shames, Ervin
University of Virginia (UVA) - Darden School of Business
Gregg, Eric
iLoyalty
Posted:
21 Oct 08
1,677
(4,467)
1

3.  
The Tata Nano: The People's Car | Show Abstract | Download |
Darden Case No. UVA-M-0768
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Lemley, Amy
University of Virginia (UVA) - Darden School of Business
Venkatesan, Rajkumar
University of Connecticut - Department of Marketing
Posted:
16 Jun 09
980
(10,998)
 

4.  
The Apple Iphone | Show Abstract | Download |
Darden Case No. UVA-M-0765
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Spekman, Robert E.
University of Virginia (UVA) - Darden School of Business
Posted:
16 Jun 09
778
(15,649)
 

5.  
The Seven Questions of Marketing Strategy | Show Abstract | Download |
Darden Case No. UVA-M-0779
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
05 Apr 10
721
(17,416)
 

6.   Incl. Electronic Paper
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Pfeifer, Phillip E.
University of Virginia (UVA) - Darden School of Business
Bendle, Neil
affiliation not provided to SSRN
Posted:
21 Oct 08
713
(17,715)
 

7.   Incl. Electronic Paper
Larson, Eric
affiliation not provided to SSRN
Bendle, Neil
affiliation not provided to SSRN
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Spekman, Robert E.
University of Virginia (UVA) - Darden School of Business
Posted:
21 Oct 08
696
(18,363)
 

8.  
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Pfeifer, Phillip E.
University of Virginia (UVA) - Darden School of Business
Posted:
16 Mar 01
607
(22,271)
 

9.   Incl. Electronic Paper
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Mentus, Ron
affiliation not provided to SSRN
Moore, Marian Chapman
University of Virginia (UVA) - Darden School of Business
Posted:
21 Oct 08
580
(23,685)
 

10.  
Farris, Paul
University of Virginia (UVA) - Darden School of Business
collins, elizabeth joan
affiliation not provided to SSRN
Posted:
21 Oct 08
556
(25,117)
 

11.  
Levi's at Wal-Mart | Show Abstract | Download |
UVA-M-0711
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Shames, Ervin
University of Virginia (UVA) - Darden School of Business
Mitchell, Gordon
affiliation not provided to SSRN
Posted:
21 Oct 08
428
(35,512)
 

12.  
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Friberg, Kristina
affiliation not provided to SSRN
Posted:
21 Oct 08
402
(38,350)
 

13.   Incl. Electronic Paper
Johnson, Richard R.
Independent
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
21 Oct 08
396
(39,100)
 

14.  
Designing Channels of Distribution | Show Abstract | Download |
Darden Case No. UVA-M-0769
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Spekman, Robert E.
University of Virginia (UVA) - Darden School of Business
Posted:
16 Jun 09
370
(42,498)
 

15.  
Crafting Integrated Multichannel Retailing Strategies | Show Abstract | Download |
Harvard Business School Marketing Unit Working Paper No. 09-125
Working Paper Series
Zhang, Jie
University of Maryland - Robert H. Smith School of Business
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Kushwaha, Tarun
University of North Carolina Kenan-Flagler Business School
Irvin, John
JCPenney
Steenburgh, Thomas J.
University of Virginia - Darden Graduate School of Business
Weitz, Barton A.
University of Florida - Warrington College of Business Administration
Posted:
08 Jan 10
Last Revised:
19 Sep 12
366
(43,062)
2

16.  
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Posted:
21 Oct 08
310
(52,437)
 

17.  
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Pfeifer, Phillip E.
University of Virginia (UVA) - Darden School of Business
Reibstein, David
Marketing Science Institute
van Nierop, Erjen
Carnegie Mellon University - David A. Tepper School of Business
Posted:
16 Mar 01
308
(52,849)
1

18.  
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Carraway, Robert L.
University of Virginia (UVA) - Darden School of Business
Shames, Ervin
University of Virginia (UVA) - Darden School of Business
Posted:
21 Oct 08
302
(54,099)
 

19.  
Progressive Insurance | Show Abstract | Download |
Darden Case No.: UVA-M-0633
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Posted:
21 Oct 08
274
(60,438)
 

20.  
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Gregg, Eric
iLoyalty
Posted:
07 Apr 10
250
(67,144)
 

21.  
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Pfeifer, Phillip E.
University of Virginia (UVA) - Darden School of Business
Reibstein, David
Marketing Science Institute
van Nierop, Erjen
Carnegie Mellon University - David A. Tepper School of Business
Posted:
06 Sep 01
246
(68,045)
2

22.  
Distribution and Market Share | Show Abstract | Download |
Journal of Retailing, Forthcoming
Accepted Paper Series
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Posted:
31 Jul 08
Last Revised:
15 Jul 13
234
(71,641)
4

23.  
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Pfeifer, Phillip E.
University of Virginia (UVA) - Darden School of Business
Bendle, Neil
affiliation not provided to SSRN
Posted:
21 Oct 08
232
(72,287)
 

24.  
Advertising on the Internet | Show Abstract | Download |
Darden Case No. UVA-M-0602
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
McNabb, Jill
affiliation not provided to SSRN
Posted:
16 Jun 09
206
(81,640)
 

25.  
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Shames, Ervin
University of Virginia (UVA) - Darden School of Business
Posted:
16 Jun 09
203
(82,894)
 

26.   Incl. Electronic Paper
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Cross, Tom
affiliation not provided to SSRN
Simko, Paul J.
University of Virginia (UVA) - Darden School of Business
Posted:
21 Oct 08
193
(87,196)
 

27.  
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Shames, Ervin
University of Virginia (UVA) - Darden School of Business
Posted:
21 Oct 08
181
(92,745)
 

28.  
Evolution or Revolution in the Music Industry? | Show Abstract | Download |
Darden Case No. UVA-M-0684
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Shames, Ervin
University of Virginia (UVA) - Darden School of Business
Gregg, Eric
iLoyalty
Almedia, Sonia
affiliation not provided to SSRN
Posted:
16 Jun 09
168
(99,291)
 

29.  
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Pfeifer, Phillip E.
University of Virginia (UVA) - Darden School of Business
Posted:
16 Jun 09
162
(102,568)
 

30.  
Gale, Christopher
affiliation not provided to SSRN
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Olver, James
College of William and Mary - Mason School of Business
Posted:
05 Apr 10
115
(136,607)
 

31.   Incl. Electronic Paper
Johnson, Richard R.
Independent
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Posted:
21 Oct 08
112
(139,275)
 

32.   Incl. Electronic Paper
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Pfeifer, Phillip E.
University of Virginia (UVA) - Darden School of Business
Wiese, Craig
affiliation not provided to SSRN
Posted:
21 Oct 08
109
(142,128)
 

33.  
The Cycling Industry | Show Abstract | Download |
Darden Case No. UVA-M-0744
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Posted:
16 Jun 09
108
(143,069)
 

34.  
An Introduction to Business-to-Business Exchange | Show Abstract | Download |
Darden Case No. UVA-M-0638
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Pfeifer, Phillip E.
University of Virginia (UVA) - Darden School of Business
Johnson, Richard R.
affiliation not provided to SSRN
Posted:
16 Jun 09
104
(147,004)
 

35.  
Philips Lighting Company: The Earth Light® | Show Abstract | Download |
Darden Case No. UVA-M-0401
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Gatto, Sheryl
affiliation not provided to SSRN
Posted:
16 Jun 09
93
(158,633)
 

36.  
Silk Soymilk | Show Abstract | Download |
Darden Case No. UVA-M-0771
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Shames, Ervin
University of Virginia (UVA) - Darden School of Business
Posted:
16 Jun 09
84
(169,405)
 

37.  
Progressive Insurance War Game | Show Abstract | Download |
Darden Case No. UVA-QA-0680
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Pfeifer, Phillip E.
University of Virginia (UVA) - Darden School of Business
Hild, Mathias
University of Virginia (UVA) - Darden School of Business
Posted:
21 Oct 08
81
(173,228)
 

38.  
Svedka Vodka (a) | Show Abstract | Download |
Darden Case No. UVA-M-0774
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Posted:
07 Apr 10
73
(185,848)
 

39.  
Svedka Vodka (B) | Show Abstract | Download |
Darden Case No. UVA-M-0775
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Posted:
07 Apr 10
57
(211,983)
 

40.  
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Johnson, Richard
affiliation not provided to SSRN
Posted:
05 Apr 10
55
(213,814)
 

41.  
The Value of Networks | Show Abstract | Download |
Darden Case No. UVA-M-0645
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Pfeifer, Phillip E.
University of Virginia (UVA) - Darden School of Business
Johnson, Richard R.
affiliation not provided to SSRN
Posted:
16 Jun 09
55
(213,814)
 

42.  
Allen, Brandt R.
University of Virginia (UVA) - Darden School of Business
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Mills, David E.
University of Virginia (UVA) - Department of Economics
Sack, Robert
University of Virginia (UVA) - Darden School of Business
Posted:
08 Jun 10
Last Revised:
14 Jul 11
54
(215,680)
 

43.  
Problems in Pricing | Show Abstract | Download |
Darden Case No. UVA-M-0456
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Pfeifer, Phillip E.
University of Virginia (UVA) - Darden School of Business
Posted:
16 Jun 09
53
(217,557)
 

44.  
Path Dependencies and the Long-Term Effects of Routinized Marketing Decisions | Show Abstract | Download |
ERIM Report Series Reference No. ERS-2008-035-MKT
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Verbeke, Willem
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Dickson, Peter
affiliation not provided to SSRN
van Nierop, Erjen
Carnegie Mellon University - David A. Tepper School of Business
Posted:
20 Jun 08
53
(217,557)
1

45.  
Compact Fluorescent Bulbs: 15 Years Later | Show Abstract | Download |
Darden Case No. UVA-M-0766
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Spekman, Robert E.
University of Virginia (UVA) - Darden School of Business
Posted:
16 Jun 09
50
(223,308)
 

46.  
Managing the Copy-Testing Process | Show Abstract | Download |
Darden Case No. UVA-M-0680
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Shames, Ervin
University of Virginia (UVA) - Darden School of Business
Posted:
16 Jun 09
45
(233,866)
 

47.  
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Pfeifer, Phillip E.
University of Virginia (UVA) - Darden School of Business
Posted:
16 Jun 09
35
(256,780)
 

48.  
Does Tripsense Make Sense? | Show Abstract | Download |
Darden Case No. UVA-M-0757
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Skurnik, Ian
University of Virginia (UVA) - Darden School of Business
Posted:
16 Jun 09
34
(259,363)
 

49.  
Travelocity.Com (B) | Show Abstract | Download |
Darden Case No. UVA-M-0660
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Johnson, Richard
affiliation not provided to SSRN
Posted:
05 Apr 10
28
(276,689)
 

50.  
Sunnyside Fields | Show Abstract | Download |
Darden Case No. UVA-M-0781
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Norton, John
affiliation not provided to SSRN
Posted:
07 Apr 10
27
(283,446)
 

51.  
Iturf | Show Abstract | Download |
Darden Case No. UVA-M-0639
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Pfeifer, Phillip E.
University of Virginia (UVA) - Darden School of Business
Johnson, Richard
affiliation not provided to SSRN
Posted:
05 Apr 10
14
(333,288)
 


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