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Neslin, Scott


 SSRN Author Rank: 3,429 by Downloads
 Albert Wesley Frey Professor of Marketing
 

Dartmouth College - Tuck School of Business


 Hanover, NH 03755
 United States
 email address

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. Neslin, Scott's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
6,662
Total
Citations
39
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Sun, Baohong
Carnegie Mellon University - David A. Tepper School of Business
Neslin, Scott
Dartmouth College - Tuck School of Business
Srinivasan, Kannan
Carnegie Mellon University
Posted:
06 May 02
2,140
(3,086)
3

2.  
Arora, Neeraj
University of Wisconsin - Madison - Department of Marketing
Dreze, Xavier
University of Pennsylvania - The Wharton School
Ghose, Anindya
New York University (NYU) - Leonard N. Stern School of Business
Hess, James D.
University of Houston
Iyengar, Raghuram
University of Pennsylvania - Marketing Department
Jing, Bing
New York University (NYU) - Department of Information, Operations, and Management Sciences
Joshi, Yogesh V.
University of Maryland - Department of Marketing
Kumar, V.
Georgia State University
Lurie, Nicholas H.
University of Connecticut School of Business
Neslin, Scott
Dartmouth College - Tuck School of Business
Sajeesh, S.
City University of New York, CUNY Baruch College, Zicklin School of Business
Su, Meng
Guanghua School of Management
Syam, Niladri B.
University of Houston - C.T. Bauer College of Business
Thomas, Jacquelyn
Northwestern University - Integrated Marketing Communications Program
Zhang, Z. John
University of Pennsylvania - The Wharton School - Department of Marketing
Posted:
14 Apr 08
Last Revised:
04 Apr 12
707
(18,774)
9

3.  
Ailawadi, Kusum L.
Dartmouth College - Tuck School of Business
Gedenk, Karen
University of Cologne
Neslin, Scott
Dartmouth College - Tuck School of Business
Posted:
06 May 03
668
(20,361)
 

4.  
Dinner, Isaac M.
University of North Carolina - Chapel Hill
van Heerde, Harald J.
Massey University
Neslin, Scott
Dartmouth College - Tuck School of Business
Posted:
07 Nov 11
Last Revised:
19 Aug 14
570
(25,380)
1

5.  
The Development and Impact of Consumer Word of Mouth in New Product Diffusion | Show Abstract | Download |
Tuck School of Business Working Paper No. 2009-65
Working Paper Series
Luan, Y. Jackie
Tuck School of Business at Dartmouth
Neslin, Scott
Dartmouth College - Tuck School of Business
Posted:
27 Aug 09
555
(26,311)
2

6.  
The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment | Show Abstract | Download |
Tuck School of Business at Dartmouth Working Paper No. 01-02
Working Paper Series
Kopalle, Praveen K.
Dartmouth College - Tuck School of Business
Neslin, Scott
Dartmouth College - Tuck School of Business
Posted:
11 Apr 01
544
(27,103)
4

7.  
Montaguti, Elisa
University of Bologna - Department of Management
Neslin, Scott
Dartmouth College - Tuck School of Business
Valentini, Sara
University of Bologna - Department of Management
Posted:
06 Sep 12
Last Revised:
21 Aug 13
403
(39,916)
 

8.  
Ailawadi, Kusum L.
Dartmouth College - Tuck School of Business
Kopalle, Praveen K.
Dartmouth College - Tuck School of Business
Neslin, Scott
Dartmouth College - Tuck School of Business
Posted:
14 Apr 03
383
(42,483)
 

9.  
Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions | Show Abstract | Download |
Journal of Interactive Marketing, Vol. 23, pp. 70-81, 2009, Mays Business School Research Paper
Accepted Paper Series
Neslin, Scott
Dartmouth College - Tuck School of Business
Shankar, Venkatesh
Texas A&M University (TAMU) - Department of Marketing
Posted:
17 May 12
355
(46,467)
7

10.  
Channel Design, Coordination and Performance: Future Research Directions | Show Abstract | Download |
Marketing Letter, Forthcoming, Tuck School of Business Working Paper No. 2010-80
Accepted Paper Series
Vinhas, Alberto Sa
affiliation not provided to SSRN
Chatterjee, Sharmila
affiliation not provided to SSRN
Dutta, Shantanu
University of Southern California - Marshall School of Business
Fein, Adam J.
Pembroke Consulting
Lajos, Joseph
Pembroke Consulting
Neslin, Scott
Dartmouth College - Tuck School of Business
Ross, William T.
Pennsylvania State University - Department of Marketing
Scheer, Lisa K.
University of Missouri at Columbia - Department of Marketing
Wang, Qiong
University of Oklahoma - Division of Marketing
Posted:
14 May 10
Last Revised:
18 Jun 13
224
(78,029)
 

11.  
Choice Models and Customer Relationship Management | Show Abstract | Download |
Kamakura, Wagner A., Mela, Carl F., Ansari, Asim, Bodapati, Anand V., Fader, Peter, Iyengar, Raghuram, Naik, Prasad A. , Neslin, Scott, Sun, Baohong, Verhoef, Peter C., Wedel, Michel and Wilcox, Ronald T., Choice Models and Customer Relationship Management (2005). Marketing Letters 16:3/4, 279-291
Accepted Paper Series
Kamakura, Wagner A.
Rice University
Mela, Carl F.
Duke University - Fuqua School of Business
Ansari, Asim
Columbia Business School - Marketing
Bodapati, Anand V.
University of California, Los Angeles (UCLA) - Anderson School of Management
Fader, Peter
University of Pennsylvania - Marketing Department
Iyengar, Raghuram
University of Pennsylvania - Marketing Department
Naik, Prasad A.
University of California, Davis
Neslin, Scott
Dartmouth College - Tuck School of Business
Sun, Baohong
Carnegie Mellon University - David A. Tepper School of Business
Verhoef, Peter C.
University of Groningen - Department of Marketing & Marketing Research
Wedel, Michel
University of Maryland - Robert H. Smith School of Business, Marketing Department
Wilcox, Ronald T.
University of Virginia (UVA) - Darden School of Business
Posted:
12 Feb 14
39
(256,356)
2

12.  
Ni, Jian
Johns Hopkins University
Neslin, Scott
Dartmouth College - Tuck School of Business
Sun, Baohong
Carnegie Mellon University - David A. Tepper School of Business
Posted:
14 May 12
35
(266,650)
 

13.  
The Effect of Search Channel Elimination on Purchase Incidence, Order Size and Channel Choice | Show Abstract | Download |
International Journal of Research in Marketing, Vol. 31, Issue 1 (2014), Forthcoming
Accepted Paper Series
Konus, Umut
University of Amsterdam - University of Amsterdam Business School
Neslin, Scott
Dartmouth College - Tuck School of Business
Verhoef, Peter C.
University of Groningen - Department of Marketing & Marketing Research
Posted:
29 Sep 13
21
(313,769)
 

14.  
Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models | Show Abstract | Download |
Kamakura, Wagner A., Neslin, Scott, Gupta, Sunil and Mason, Charlotte, Defection Detection: Measuring And Understanding the Predictive Accuracy Of Customer Churn Models, Journal of Marketing Research, Vol. XLIII (May 2006), 204–211
Accepted Paper Series
Neslin, Scott
Dartmouth College - Tuck School of Business
Gupta, Sunil
Harvard Business School
Kamakura, Wagner A.
Rice University
Lu, Junxiang
Comercia Bank
Mason, Charlotte
University of North Carolina (UNC) at Chapel Hill - Marketing Area
Posted:
12 Feb 14
13
(347,000)
8

15.  
Wedel, Michel
University of Maryland - Robert H. Smith School of Business, Marketing Department
Kamakura, Wagner A.
Rice University
Arora, Neeraj
University of Wisconsin - Madison - Department of Marketing
Bemmaor, Albert C.
ESSEC Business School
Chiang, Jeongwen
Hong Kong University of Science & Technology - Department of Marketing
Elrod, Terry
affiliation not provided to SSRN
Johnson, Rich
Sawtooth Software
Lenk, Peter
University of Michigan, Stephen M. Ross School of Business
Neslin, Scott
Dartmouth College - Tuck School of Business
Poulsen, Carsten Stig
Aalborg University - Faculty of Social Sciences
Posted:
15 Feb 14
5
(379,554)
3

16.  
Database Submission — The ISMS Durable Goods Data Sets | Show Abstract |
Marketing Science, Vol. 31, No. 6, pp. 1008-1013, 2012, DOI: 10.1287/mksc.1120.0726
Accepted Paper Series
Ni, Jian
Johns Hopkins University
Neslin, Scott
Dartmouth College - Tuck School of Business
Sun, Baohong
Independent
Posted:
29 Jan 13
 

17.  
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs | Show Abstract |
Marketing Science, Vol. 31, No. 2, 2012; pp. 216-235; DOI: 10.1287/mksc.1110.0687, Tuck School of Business Working Paper No. 2013-111
Accepted Paper Series
Kopalle, Praveen K.
Dartmouth College - Tuck School of Business
Sun, Yacheng
affiliation not provided to SSRN
Neslin, Scott
Dartmouth College - Tuck School of Business
Sun, Baohong
Independent
Swaminathan, Vanitha
University of Pittsburgh
Posted:
24 Oct 12
 

18.  
Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin | Show Abstract |
Journal of Marketing, Vol. 76, No. 4, pp. 44-63
Accepted Paper Series
Stahl, Florian
University of Zurich - Department of Business Administration (IBW)
Heitmann, Mark
University of Hamburg
Lehmann, Donald R.
Columbia Business School - Marketing
Neslin, Scott
Dartmouth College - Tuck School of Business
Posted:
12 Oct 12
 

19.  
A Product-Market-Based Measure of Brand Equity | Show Abstract |
Marketing Science Institute Working Paper, Report No. 02-102
Working Paper Series
Ailawadi, Kusum L.
Dartmouth College - Tuck School of Business
Lehmann, Donald R.
Columbia Business School - Marketing
Neslin, Scott
Dartmouth College - Tuck School of Business
Posted:
30 Aug 02
 


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