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Scott Neslin

SSRN Author Rank: 3,193 by Downloads and 10,834 by Citations

 Albert Wesley Frey Professor of Marketing
 

Tuck School of Business at Dartmouth


 Hanover, NH 03755
 United States
 email address

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. Scott Neslin's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
8,748
Total
Citations
38
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Sun, Baohong
Carnegie Mellon University - David A. Tepper School of Business
Neslin, Scott
Tuck School of Business at Dartmouth
Srinivasan, Kannan
Carnegie Mellon University
Posted:
06 May 02
2,234
(3,792)
3

2.  
Dinner, Isaac M.
University of North Carolina - Chapel Hill
van Heerde, Harald J.
Massey University
Neslin, Scott
Tuck School of Business at Dartmouth
Posted:
07 Nov 11
Last Revised:
19 Aug 14
779
(15,131)
1

3.  
Arora, Neeraj
University of Wisconsin - Madison - Department of Marketing
Dreze, Xavier
University of Pennsylvania - The Wharton School
Ghose, Anindya
New York University (NYU) - Leonard N. Stern School of Business
Hess, James D.
University of Houston
Iyengar, Raghuram
University of Pennsylvania - Marketing Department
Jing, Bing
New York University (NYU) - Department of Information, Operations, and Management Sciences
Joshi, Yogesh V.
University of Maryland - Department of Marketing
Kumar, V.
Georgia State University
Lurie, Nicholas H.
University of Connecticut School of Business
Neslin, Scott
Tuck School of Business at Dartmouth
Sajeesh, S.
City University of New York, CUNY Baruch College, Zicklin School of Business
Su, Meng
Guanghua School of Management
Syam, Niladri B.
University of Houston - C.T. Bauer College of Business
Thomas, Jacquelyn
Northwestern University - Integrated Marketing Communications Program
Zhang, Z. John
University of Pennsylvania - The Wharton School - Department of Marketing
Posted:
14 Apr 08
Last Revised:
04 Apr 12
734
(22,645)
9

4.  
Ailawadi, Kusum L.
Tuck School of Business at Dartmouth
Gedenk, Karen
University of Cologne
Neslin, Scott
Tuck School of Business at Dartmouth
Posted:
06 May 03
703
(24,247)
 

5.  
The Development and Impact of Consumer Word of Mouth in New Product Diffusion | Show Abstract | Download This Paper | Open PDF in Browser |
Tuck School of Business Working Paper No. 2009-65
Number of Pages in PDF File: 43
Luan, Y. Jackie
Tuck School of Business at Dartmouth
Neslin, Scott
Tuck School of Business at Dartmouth
Posted:
27 Aug 09
619
(26,360)
2

6.  
The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment | Show Abstract | Download This Paper | Open PDF in Browser |
Tuck School of Business at Dartmouth Working Paper No. 01-02
Number of Pages in PDF File: 54
Kopalle, Praveen K.
Tuck School of Business at Dartmouth
Neslin, Scott
Tuck School of Business at Dartmouth
Posted:
11 Apr 01
592
(29,616)
5

7.  
Montaguti, Elisa
University of Bologna - Department of Management
Neslin, Scott
Tuck School of Business at Dartmouth
Valentini, Sara
University of Bologna - Department of Management
Posted:
06 Sep 12
Last Revised:
21 Aug 13
512
(33,858)
 

8.  
Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Interactive Marketing, Vol. 23, pp. 70-81, 2009, Mays Business School Research Paper
Number of Pages in PDF File: 12
Neslin, Scott
Tuck School of Business at Dartmouth
Shankar, Venkatesh
Mays Business School, Texas A&M University
Posted:
17 May 12
479
(30,318)
6

9.  
Ailawadi, Kusum L.
Tuck School of Business at Dartmouth
Kopalle, Praveen K.
Tuck School of Business at Dartmouth
Neslin, Scott
Tuck School of Business at Dartmouth
Posted:
14 Apr 03
385
(55,067)
 

10.  
Channel Design, Coordination and Performance: Future Research Directions | Show Abstract | Download This Paper | Open PDF in Browser |
Marketing Letter, Forthcoming, Tuck School of Business Working Paper No. 2010-80
Number of Pages in PDF File: 16
Vinhas, Alberto Sa
affiliation not provided to SSRN
Chatterjee, Sharmila
affiliation not provided to SSRN
Dutta, Shantanu
University of Southern California - Marshall School of Business
Fein, Adam J.
Pembroke Consulting
Neslin, Scott
Tuck School of Business at Dartmouth
Ross, William T.
Pennsylvania State University - Department of Marketing
Scheer, Lisa K.
University of Missouri at Columbia - Department of Marketing
Wang, Qiong
University of Oklahoma - Division of Marketing
Posted:
14 May 10
Last Revised:
18 Jun 13
243
(90,693)
 

11.  
Choice Models and Customer Relationship Management | Show Abstract | Download This Paper | Open PDF in Browser |
Kamakura, Wagner A., Mela, Carl F., Ansari, Asim, Bodapati, Anand V., Fader, Peter, Iyengar, Raghuram, Naik, Prasad A. , Neslin, Scott, Sun, Baohong, Verhoef, Peter C., Wedel, Michel and Wilcox, Ronald T., Choice Models and Customer Relationship Management (2005). Marketing Letters 16:3/4, 279-291
Number of Pages in PDF File: 13
Kamakura, Wagner A.
Rice University
Mela, Carl F.
Duke University - Fuqua School of Business
Ansari, Asim
Columbia Business School - Marketing
Bodapati, Anand V.
University of California, Los Angeles (UCLA) - Anderson School of Management
Fader, Peter
University of Pennsylvania - Marketing Department
Iyengar, Raghuram
University of Pennsylvania - Marketing Department
Naik, Prasad A.
University of California, Davis
Neslin, Scott
Tuck School of Business at Dartmouth
Sun, Baohong
Carnegie Mellon University - David A. Tepper School of Business
Verhoef, Peter C.
University of Groningen - Department of Marketing & Marketing Research
Wedel, Michel
University of Maryland - Robert H. Smith School of Business, Marketing Department
Wilcox, Ronald T.
University of Virginia - Darden School of Business
Posted:
12 Feb 14
71
(224,725)
2

12.  
Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models | Show Abstract | Download This Paper | Open PDF in Browser |
Kamakura, Wagner A., Neslin, Scott, Gupta, Sunil and Mason, Charlotte, Defection Detection: Measuring And Understanding the Predictive Accuracy Of Customer Churn Models, Journal of Marketing Research, Vol. XLIII (May 2006), 204–211,
Number of Pages in PDF File: 9
Neslin, Scott
Tuck School of Business at Dartmouth
Gupta, Sunil
Harvard Business School
Kamakura, Wagner A.
Rice University
Lu, Junxiang
Comercia Bank
Mason, Charlotte
University of North Carolina (UNC) at Chapel Hill - Marketing Area
Posted:
12 Feb 14
69
(216,670)
7

13.  
Ni, Jian
Johns Hopkins University
Neslin, Scott
Tuck School of Business at Dartmouth
Sun, Baohong
Carnegie Mellon University - David A. Tepper School of Business
Posted:
14 May 12
44
(300,948)
 

14.  
Dover, Yaniv
Hebrew University of Jerusalem - Jerusalem School of Business Administration
Neslin, Scott
Tuck School of Business at Dartmouth
Posted:
13 Aug 15
Last Revised:
22 Sep 15
37
(134,030)
 

15.  
The Effect of Search Channel Elimination on Purchase Incidence, Order Size and Channel Choice | Show Abstract | Download This Paper | Open PDF in Browser |
International Journal of Research in Marketing, Vol. 31, Issue 1 (2014), Forthcoming
Number of Pages in PDF File: 58
Konus, Umut
University of Amsterdam Business School
Neslin, Scott
Tuck School of Business at Dartmouth
Verhoef, Peter C.
University of Groningen - Department of Marketing & Marketing Research
Posted:
29 Sep 13
27
(350,630)
 

16.  
Wedel, Michel
University of Maryland - Robert H. Smith School of Business, Marketing Department
Kamakura, Wagner A.
Rice University
Arora, Neeraj
University of Wisconsin - Madison - Department of Marketing
Bemmaor, Albert C.
ESSEC Business School
Chiang, Jeongwen
Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Elrod, Terry
affiliation not provided to SSRN
Johnson, Rich
Sawtooth Software
Lenk, Peter
University of Michigan, Stephen M. Ross School of Business
Neslin, Scott
Tuck School of Business at Dartmouth
Poulsen, Carsten Stig
Aalborg University - Faculty of Social Sciences
Posted:
15 Feb 14
12
(433,327)
3

17.  
Chang, Chun-wei
Governors State University
Zhang, Jonathan Z.
University of Washington - Michael G. Foster School of Business
Neslin, Scott
Tuck School of Business at Dartmouth
Posted:
07 Apr 16
0
(300,948)
 

18.  
Dinner, Isaac M.
University of North Carolina - Chapel Hill
van Heerde, Harald J.
Massey University
Neslin, Scott
Tuck School of Business at Dartmouth
Posted:
07 Oct 15
0
(65,000)
 

19.  
Database Submission — The ISMS Durable Goods Data Sets | Show Abstract |
Marketing Science, Vol. 31, No. 6, pp. 1008-1013, 2012, DOI: 10.1287/mksc.1120.0726
Ni, Jian
Johns Hopkins University
Neslin, Scott
Tuck School of Business at Dartmouth
Sun, Baohong
Independent
Posted:
29 Jan 13
 

20.  
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs | Show Abstract |
Marketing Science, Vol. 31, No. 2, 2012; pp. 216-235; DOI: 10.1287/mksc.1110.0687, Tuck School of Business Working Paper No. 2013-111
Kopalle, Praveen K.
Tuck School of Business at Dartmouth
Sun, Yacheng
affiliation not provided to SSRN
Neslin, Scott
Tuck School of Business at Dartmouth
Sun, Baohong
Independent
Swaminathan, Vanitha
University of Pittsburgh
Posted:
24 Oct 12
 

21.  
Stahl, Florian
University of Zurich - Department of Business Administration (IBW)
Heitmann, Mark
University of Hamburg
Lehmann, Donald R.
Columbia Business School - Marketing
Neslin, Scott
Tuck School of Business at Dartmouth
Posted:
12 Oct 12
 

22.  
A Product-Market-Based Measure of Brand Equity | Show Abstract |
Marketing Science Institute Working Paper, Report No. 02-102
Ailawadi, Kusum L.
Tuck School of Business at Dartmouth
Lehmann, Donald R.
Columbia Business School - Marketing
Neslin, Scott
Tuck School of Business at Dartmouth
Posted:
30 Aug 02
 


Records 1 - 22 of 22 matches
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