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Gupta, Sachin


 SSRN Author Rank: 7,917 by Downloads
 Henrietta Johnson Louis Professor of Management; and Professor of Marketing
 

Cornell University - Samuel Curtis Johnson Graduate School of Management


 Ithaca, NY 14853
 United States
 email address

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. Gupta, Sachin's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
3,575
Total
Citations
23
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Pioneering Advantage in Generic Drug Competition | Show Abstract | Download This Paper |
International Journal of Pharmaceutical and Healthcare Marketing 01/2014; 8(2)
Number of Pages in PDF File: 51
Yu, Yu
Georgia State University - Department of Marketing
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
20 Aug 06
Last Revised:
05 Sep 14
819
(16,796)
 

2.  
A Simulated Maximum Likelihood Estimator for the Random Coefficient Logit Model Using Aggregate Data | Show Abstract | Download This Paper |
Journal of Marketing Research, Forthcoming, Johnson School Research Paper Series No. 08-08
Number of Pages in PDF File: 38
Park, Sungho
Arizona State University (ASU) - W.P. Carey School of Business
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
16 May 08
527
(31,175)
8

3.  
Singh, Vishal P.
GSIA, Carnegie Mellon University
Hansen, Karsten T.
Northwestern University - Department of Marketing
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
28 Dec 03
507
(32,789)
4

4.  
Cross-Brand Pass-Through in Supermarket Pricing | Show Abstract | Download This Paper |
Marketing Science, Forthcoming, Johnson School Research Paper Series No. 04-08
Number of Pages in PDF File: 34
Dube, Jean-Pierre H.
University of Chicago - Booth School of Business
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
30 Jan 08
306
(60,981)
 

5.   Incl. Electronic Paper
Park, Sungho
Arizona State University (ASU) - W.P. Carey School of Business
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
20 Mar 12
Last Revised:
26 Sep 12
264
(71,710)
 

6.  
The Impact of Direct-to-Consumer Advertising of Prescription Drugs on Physician Visits and Drug Requests: Empirical Findings and Public Policy Implications | Show Abstract | Download This Paper |
International Journal of Research in Marketing, Forthcoming, Johnson School Research Paper Series No. 26-11
Number of Pages in PDF File: 40
Liu, Qiang
Purdue University - Krannert School of Management
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
11 Apr 11
Last Revised:
19 Sep 14
223
(85,825)
1

7.  
Bao, Tong Tony
Long Island University - C.W. Post Campus
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Kadiyali, Vrinda
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
18 Jun 09
Last Revised:
28 Jul 09
183
(104,145)
1

8.  
A Micro-level Diffusion Model for New Drug Adoption | Show Abstract | Download This Paper |
Journal of Product Innovation Management, Forthcoming, Johnson School Research Paper Series No. 25-2011
Number of Pages in PDF File: 31
Liu, Qiang
Purdue University - Krannert School of Management
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
05 Apr 11
Last Revised:
16 Sep 12
168
(112,684)
 

9.  
The Recoverability of Segmentation Structure from Store-Level Aggregate Data | Show Abstract | Download This Paper |
Journal of Marketing Research, Forthcoming
Number of Pages in PDF File: 37
Bodapati, Anand V.
University of California, Los Angeles (UCLA) - Anderson School of Management
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
29 Mar 04
144
(128,911)
9

10.  
The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments | Show Abstract | Download This Paper |
Harvard Business School Marketing Unit Working Paper No. 12-012, Darden Business School Working Paper No. 1923329
Number of Pages in PDF File: 44
Liu, Qiang
Purdue University - Krannert School of Management
Steenburgh, Thomas J.
University of Virginia - Darden Graduate School of Business
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
06 Sep 11
Last Revised:
28 Aug 14
131
(139,427)
 

11.   Incl. Electronic Paper
Park, Sungho
Arizona State University (ASU) - W.P. Carey School of Business
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
23 Jul 11
Last Revised:
22 Sep 11
125
(144,615)
 

12.  
A Regime-Switching Model of Cyclical Category Buying | Show Abstract | Download This Paper |
Marketing Science, Forthcoming, Johnson School Research Paper Series No. 05-2011
Number of Pages in PDF File: 29
Park, Sungho
Arizona State University (ASU) - W.P. Carey School of Business
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
27 Jan 11
Last Revised:
01 Feb 11
105
(164,643)
 

13.  
Liu, Qiang
Purdue University - Krannert School of Management
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Liu, Hongju
University of Connecticut
Posted:
03 Sep 13
73
(207,702)
 

14.  
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
van Heerde, Harald J.
Massey University
Wittink, Dick R.
Yale University, School of Management (Deceased)
Posted:
14 May 04
 


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