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Sachin Gupta

SSRN Author Rank: 8,284 by Downloads and 14,845 by Citations

 Henrietta Johnson Louis Professor of Management; and Professor of Marketing
 

Cornell University - Samuel Curtis Johnson Graduate School of Management


 Ithaca, NY 14853
 United States
 email address


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. Sachin Gupta's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
4,048
Total
Citations
24
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Pioneering Advantage in Generic Drug Competition | Show Abstract | Download This Paper | Open PDF in Browser |
International Journal of Pharmaceutical and Healthcare Marketing 01/2014; 8(2)
Number of Pages in PDF File: 51
Yu, Yu
AIG
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
20 Aug 06
Last Revised:
05 Sep 14
831
(18,699)
 

2.  
A Simulated Maximum Likelihood Estimator for the Random Coefficient Logit Model Using Aggregate Data | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Marketing Research, Forthcoming, Johnson School Research Paper Series No. 08-08
Number of Pages in PDF File: 38
Park, Sungho
Arizona State University (ASU) - W.P. Carey School of Business
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
16 May 08
548
(33,248)
8

3.  
Singh, Vishal P.
GSIA, Carnegie Mellon University
Hansen, Karsten T.
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
28 Dec 03
509
(38,641)
4

4.   Incl. Electronic Paper
Park, Sungho
Arizona State University (ASU) - W.P. Carey School of Business
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
20 Mar 12
Last Revised:
26 Sep 12
324
(67,984)
 

5.  
Cross-Brand Pass-Through in Supermarket Pricing | Show Abstract | Download This Paper | Open PDF in Browser |
Marketing Science, Forthcoming, Johnson School Research Paper Series No. 04-08
Number of Pages in PDF File: 34
Dubé, Jean-Pierre
University of Chicago - Booth School of Business
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
30 Jan 08
308
(70,416)
 

6.  
The Impact of Direct-to-Consumer Advertising of Prescription Drugs on Physician Visits and Drug Requests: Empirical Findings and Public Policy Implications | Show Abstract | Download This Paper | Open PDF in Browser |
International Journal of Research in Marketing, Forthcoming, Johnson School Research Paper Series No. 26-11
Number of Pages in PDF File: 40
Liu, Qiang
Purdue University - Krannert School of Management
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
11 Apr 11
Last Revised:
19 Sep 14
231
(88,698)
2

7.  
Bao, Tong Tony
Long Island University - C.W. Post Campus
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Kadiyali, Vrinda
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
18 Jun 09
Last Revised:
28 Jul 09
184
(117,822)
1

8.  
A Micro-level Diffusion Model for New Drug Adoption | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Product Innovation Management, Forthcoming, Johnson School Research Paper Series No. 25-2011
Number of Pages in PDF File: 31
Liu, Qiang
Purdue University - Krannert School of Management
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
05 Apr 11
Last Revised:
16 Sep 12
181
(112,889)
 

9.  
Bodapati, Anand V.
University of California, Los Angeles (UCLA) - Anderson School of Management
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
29 Mar 04
144
(150,386)
9

10.  
The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments | Show Abstract | Download This Paper | Open PDF in Browser |
Liu, Q., Steenburgh, T. J., and Gupta, S. (2015). The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments. Marketing Science, vol. 34 (1), 144-159. , Darden Business School Working Paper No. 1923329, Harvard Business School Marketing Unit Working Paper No. 12-012
Number of Pages in PDF File: 44
Liu, Qiang
Purdue University - Krannert School of Management
Steenburgh, Thomas J.
University of Virginia - Darden Graduate School of Business
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
06 Sep 11
Last Revised:
30 Nov 15
141
(130,411)
 

11.   Incl. Electronic Paper
Park, Sungho
Arizona State University (ASU) - W.P. Carey School of Business
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
23 Jul 11
Last Revised:
04 Nov 15
139
(155,727)
 

12.  
Liu, Qiang
Purdue University - Krannert School of Management
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Liu, Hongju
University of Connecticut
Posted:
03 Sep 13
Last Revised:
10 Aug 16
110
(131,844)
 

13.  
A Regime-Switching Model of Cyclical Category Buying | Show Abstract | Download This Paper | Open PDF in Browser |
Marketing Science, Forthcoming, Johnson School Research Paper Series No. 05-2011
Number of Pages in PDF File: 29
Park, Sungho
Arizona State University (ASU) - W.P. Carey School of Business
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
27 Jan 11
Last Revised:
01 Feb 11
108
(188,662)
 

14.  
Schneider, Matthew
Northwestern University - Integrated Marketing Communications Program
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
27 Aug 15
20
(249,801)
 

15.  
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
van Heerde, Harald J.
Massey University
Wittink, Dick R.
Yale University, School of Management (Deceased)
Posted:
14 May 04
 


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