| . |
Shi, Mengze's
Scholarly Papers
Click on the title of any column to sort the table by that
column. |
|
|
| |
|
|
Aggregate Statistics |
|
Total
Downloads
1,269 |
Total
Citations
6 |
|
|
|
|
|
1.
|
|
|
Hu, Ming
University of Toronto - Joseph L. Rotman School of Management Shi, Mengze
University of Toronto - Rotman School of Management Wu, Jiahua
University of Toronto - Rotman School of Management
|
| Posted: |
|
13 Jun 11
|
|
Last Revised:
|
|
07 Feb 13
|
|
341
(41,337)
|
1
|
|
| |
|
| |
group buying, assurance contract, mechanism design, Bayesian equilibrium, rational expectations equilibrium
|
|
|
2.
|
|
|
Kalra, Ajay
Carnegie Mellon University Shi, Mengze
University of Toronto - Rotman School of Management
|
|
326
(43,622)
|
1
|
|
| |
|
| |
Sales promotion, prospect theory, customer loyalty
|
|
|
3.
|
|
|
Shi, Mengze
University of Toronto - Rotman School of Management Wojnicki, Andrea C.
University of Toronto - Rotman School of Management
|
|
160
(92,217)
|
|
|
| |
|
| |
word-of-mouth, referral reward programs, opinion leadership, Internet marketing, field experiment
|
|
|
4.
|
|
|
Shi, Mengze
University of Toronto - Rotman School of Management Yang, Botao
University of Southern California - Marshall School of Business Chiang, Jeongwen
Hong Kong University of Science & Technology (HKUST) - Department of Marketing
|
| Posted: |
|
04 Oct 09
|
|
Last Revised:
|
|
13 Oct 09
|
|
100
(134,984)
|
1
|
|
| |
|
| |
Social Network, Tie-strength, Reciprocity, Wireless Phone Service
|
|
|
5.
|
|
|
Wu, Jiahua
University of Toronto - Rotman School of Management Shi, Mengze
University of Toronto - Rotman School of Management Hu, Ming
University of Toronto - Joseph L. Rotman School of Management
|
|
97
(137,836)
|
|
|
| |
|
| |
Buzzing frenzy, Word-of-mouth, Threshold effect, Group buying
|
|
|
6.
|
|
|
Hu, Ming
University of Toronto - Joseph L. Rotman School of Management Pavlin, Michael
Wilfrid Laurier University - School of Business & Economics Shi, Mengze
University of Toronto - Rotman School of Management
|
| Posted: |
|
02 Sep 10
|
|
Last Revised:
|
|
03 Sep 12
|
|
93
(141,782)
|
2
|
|
| |
|
| |
gray markets, channel management, inventory, quantity discounts, supplier pricing
|
|
|
7.
|
|
|
Yang, Yupin
Beedie School of Business, Simon Fraser University Shi, Mengze
University of Toronto - Rotman School of Management
|
|
76
(161,024)
|
|
|
| |
|
| |
Celebrity Brand, Star Athletes, Sports Marketing, Tobit Regression, Hazard Model
|
|
|
8.
|
|
|
Cui, Tony Haitao
University of Minnesota - Twin Cities Raju, Jagmohan S.
University of Pennsylvania - Marketing Department Shi, Mengze
University of Toronto - Rotman School of Management
|
|
76
(161,024)
|
1
|
|
| |
|
| |
agency theory; pay fairness; sales force compensation; pay caps
|
|
|
9.
|
|
|
Shi, Mengze
University of Toronto - Rotman School of Management
|
|
|
|
|
| |
|
| |
frequency loyalty programs, network externality, switching costs, field experiment
|
|
