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Vithala R. Rao

SSRN Author Rank: 15,734 by Downloads and 23,906 by Citations

 

Cornell University - Samuel Curtis Johnson Graduate School of Management


 Ithaca, NY 14853
 United States
 email address


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. Vithala R. Rao's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
2,170
Total
Citations
11
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Narayan, Vishal
NUS Business School
Rao, Vithala R.
Cornell University - Samuel Curtis Johnson Graduate School of Management
Sudhir, K.
Yale School of Management
Posted:
05 Jul 12
Last Revised:
27 Mar 15
496
(40,213)
 

2.  
Rao, Vithala R.
Cornell University - Samuel Curtis Johnson Graduate School of Management
Su, Meng
Guanghua School of Management
Posted:
18 Apr 08
361
(54,232)
 

3.  
How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism | Show Abstract | Download This Paper | Open PDF in Browser |
Marketing Science, Forthcoming, Johnson School Research Paper Series No. 20-2011
Number of Pages in PDF File: 48
Narayan, Vishal
NUS Business School
Rao, Vithala R.
Cornell University - Samuel Curtis Johnson Graduate School of Management
Saunders, Carolyne
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
29 Oct 10
Last Revised:
27 Mar 11
260
(80,670)
1

4.  
Yu, Yu
AIG
Rao, Vithala R.
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
24 Jun 09
Last Revised:
21 Jan 16
242
(90,222)
 

5.  
Jaihak, Chung
Professor
Rao, Vithala R.
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
04 Nov 11
Last Revised:
19 Dec 11
229
(82,996)
 

6.  
Sudhir, K.
Yale School of Management
Rao, Vithala R.
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
24 Jun 04
196
(112,997)
 

7.  
Basuroy, Suman
University of Oklahoma - Division of Marketing
Rao, Vithala R.
Cornell University - Samuel Curtis Johnson Graduate School of Management
Ravid, S. Abraham
Yeshiva University - Syms School of Business
Posted:
03 Nov 11
148
(130,747)
1

8.  
Rao, Vithala R.
Cornell University - Samuel Curtis Johnson Graduate School of Management
Yuan, Hong
University of Illinois at Urbana-Champaign - College of Business
Gomez, Miguel Ignacio
Cornell University - Food Industry Management Program
Posted:
29 Jun 09
92
(208,794)
 

9.  
Elrod, Terry
affiliation not provided to SSRN
Russell, Gary
University of Iowa - Henry B. Tippie College of Business
Shocker, Allan D.
San Francisco State University
Andrews, Rick L.
University of Delaware - Alfred Lerner College of Business and Economics
Bacon, Lynd D.
Loma Buena Associates
Bayus, Barry L.
University of North Carolina Kenan-Flagler Business School
Carroll, J. Douglas
Rutgers, The State University of New Jersey (Deceased)
Johnson, Richard M.
Sawtooth Software
Kamakura, Wagner A.
Rice University
Lenk, Peter
University of Michigan, Stephen M. Ross School of Business
Mazanec, Josef A.
Vienna University of Economics and Business
Rao, Vithala R.
Cornell University - Samuel Curtis Johnson Graduate School of Management
Shankar, Venkatesh
Mays Business School, Texas A&M University
Posted:
14 Feb 14
16
(405,155)
5

10.  
Agarwal, James
University of Regina
DeSarbo, Wayne S.
Pennsylvania State University
Malhotra, Naresh K.
Georgia Institute of Technology - Scheller College of Business
Rao, Vithala R.
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
18 Jun 16
 

11.  
DeSarbo, Wayne S.
Pennsylvania State University
Park, Joonwook
Southern Methodist University (SMU)
Rao, Vithala R.
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
17 Jun 16
 

12.  
A Friction Model for Describing and Forecasting Price Changes | Show Abstract | Download This Paper | Open PDF in Browser |
Marketing Science Vol. 6, No. 4, pp. 299-319, Fall 1987
Number of Pages in PDF File: 21
DeSarbo, Wayne S.
Pennsylvania State University
Rao, Vithala R.
Cornell University - Samuel Curtis Johnson Graduate School of Management
Steckel, Joel
New York University (NYU) - Department of Marketing
Wind, Yoram Jerry
University of Pennsylvania - Marketing Department
Colombo, Richard
New York University (NYU)
Posted:
27 May 16
0
(473,074)
3

13.  
A Customized Market Response Model: Development, Estimation, and Empirical Testing | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of the Academy of Marketing Science, Volume 16, Issue 1, pp 128-140, 1988
Number of Pages in PDF File: 13
Rao, Vithala R.
Cornell University - Samuel Curtis Johnson Graduate School of Management
Wind, Yoram Jerry
University of Pennsylvania - Marketing Department
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
27 May 16
0
(468,273)
 

14.  
Genfold2: A General Unfolding Methodology for the Analysis of Preference/Dominance Data | Show Abstract | Download This Paper | Open PDF in Browser |
Advances in Psychology, Volume 60 New Developments in Psychological Choice Modeling, Pages 57–75,
Number of Pages in PDF File: 19
DeSarbo, Wayne S.
Pennsylvania State University
Rao, Vithala R.
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
27 May 16
0
(484,857)
 

15.  
A Constrained Unfolding Methodology for Product Positioning | Show Abstract | Download This Paper | Open PDF in Browser |
Marketing Science, Vol. 5, No. 1, pp. 1-19, 1986
Number of Pages in PDF File: 19
DeSarbo, Wayne S.
Pennsylvania State University
Rao, Vithala R.
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
25 May 16
0
(484,857)
1

16.  
DeSarbo, Wayne S.
Pennsylvania State University
Rao, Vithala R.
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
11 May 16
0
(484,857)
 

17.  
Incorporating Group-Level Similarity Judgments in Conjoint Analysis | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Consumer Research, Vol. 5, No. 3, 1978, pp. 187-193
Number of Pages in PDF File: 8
Green, Paul E.
University of Pennsylvania, The Wharton School, Marketing Department (Deceased)
Rao, Vithala R.
Cornell University - Samuel Curtis Johnson Graduate School of Management
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
06 Feb 16
0
(494,394)
 

18.  
Choosing the Right Target: Relative Preferences for Resource Similarity and Complementarity in Acquisition Choice | Show Abstract |
Yu, Yu, Nita Umashankar, and Vithala Rao (2016), “Choosing the Right Target: Relative Preference for Resource Similarity versus Complementarity in Acquisition Choice,” Strategic Management Journal. DOI: 10.1002/smj.2416.,
Yu, Yu
AIG
Umashankar, Nita
Georgia State University
Rao, Vithala R.
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
21 Jan 16
 

19.  
Rao, Vithala R.
Cornell University - Samuel Curtis Johnson Graduate School of Management
Yu, Yu
AIG
Umashankar, Nita
Georgia State University
Posted:
11 Oct 15
 

20.  
Structural Analysis of Competitive Behavior: New Empirical Industrial Organization Methods in Marketing | Show Abstract |
International Journal of Research in Marketing, Vol. 18, No. 1-2, pp 161-186, 2001
Kadiyali, Vrinda
Cornell University - Samuel Curtis Johnson Graduate School of Management
Sudhir, K.
Yale School of Management
Rao, Vithala R.
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
16 Jan 02
 

21.  
Sudhir, K.
Yale School of Management
Kadiyali, Vrinda
Cornell University - Samuel Curtis Johnson Graduate School of Management
Rao, Vithala R.
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
23 Oct 01
 


Records 1 - 21 of 21 matches
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