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Rust, Roland T.


 SSRN Author Rank: 17,076 by Downloads
 Distinguished Professor and David Bruce Smith Chair in Marketing
 

University of Maryland - Robert H. Smith School of Business


 College Park, MD 20742-1815
 United States
 email address

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. Rust, Roland T.'s Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
1,560
Total
Citations
30
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Cohen, Mark A.
Vanderbilt University - Owen Graduate School of Management
Rust, Roland T.
University of Maryland - Robert H. Smith School of Business
Steen, Sara
University of Colorado at Boulder - Department of Sociology
Tidd, Simon T.
Vanderbilt University - Vanderbilt Institute for Public Policy Studies
Posted:
11 Dec 01
696
(19,860)
21

2.  
Agent-Based Modeling in Marketing: Guidelines for Rigor | Show Abstract | Download |
International Journal of Research in Marketing, 2011, Robert H. Smith School Research Paper No. RHS 06-132
Accepted Paper Series
Rand, William M.
University of Maryland
Rust, Roland T.
University of Maryland - Robert H. Smith School of Business
Posted:
24 Apr 11
Last Revised:
28 Jun 11
642
(22,297)
4

3.  
Cohen, Mark A.
Vanderbilt University - Owen Graduate School of Management
Rust, Roland T.
University of Maryland - Robert H. Smith School of Business
Steen, Sara
University of Colorado at Boulder - Department of Sociology
Posted:
31 Jul 05
220
(82,081)
2

4.  
Viewer Preference Segmentation and Viewing Choice Models for Network Television | Show Abstract | Download |
Journal of Advertising, Vol. 21, No. 1, 1992
Accepted Paper Series
Rust, Roland T.
University of Maryland - Robert H. Smith School of Business
Kamakura, Wagner A.
Rice University
Alpert, Mark
University of Texas at Austin - Red McCombs School of Business
Posted:
26 Apr 14
2
(405,665)
3

5.  
Adaptive Mobile News Personalization Using Social Networks | Show Abstract |
Robert H. Smith School Research Paper No. RHS 2460282
Working Paper Series
Chung, Tuck Siong
Nanyang Business School
Wedel, Michel
University of Maryland - Robert H. Smith School of Business
Rust, Roland T.
University of Maryland - Robert H. Smith School of Business
Posted:
02 Jul 14
 


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