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Rao, Ram C.'s
Scholarly Papers
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Total Downloads
179 |
Total
Citations
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Dogan, Kutsal University of Texas at Dallas - Naveen Jindal School of Management Haruvy, Ernan University of Texas at Dallas - Naveen Jindal School of Management Rao, Ram C. University of Texas at Dallas - Department of Marketing
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06 Oct 05
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Last Revised:
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07 Aug 08
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128
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Segmentation, Competition, Game Theory, Pricing, Rebates, Printers
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Thomadsen, Raphael University of California, Los Angeles (UCLA) - Anderson School of Management Zeithammer, Robert University of California, Los Angeles (UCLA) - Anderson School of Management Mayzlin, Dina USC Marshall School of Business Orhun, A. Yesim University of Michigan, Ross School of Business Pazgal, Amit Washington University in Saint Louis - John M. Olin Business School Purohit, Debu Duke University - Fuqua School of Business Rao, Ram C. University of Texas at Dallas - Department of Marketing Riordan, Michael H. Columbia University - Columbia Business School Shin, Jiwoong Yale School of Management Sun, Monic Stanford Graduate School of Business Villas-Boas, J. Miguel University of California, Berkeley
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51
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3.
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Rao, Ram C. University of Texas at Dallas - Department of Marketing Wansink, Brian Cornell University Jain, Sanjay Texas A&M University (TAMU) - Department of Marketing
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game theory, hyperbolic discounting, behavioral economics
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Rao, Ram C. University of Texas at Dallas - Department of Marketing Ruan, Ranran University of Texas at Dallas - Naveen Jindal School of Management
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Trade promotions, retailer, category management, packaged goods, brand competition, pricing, mixed strategies, Nash equilibrium
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Records 1 -
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