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Hanssens, Dominique M


 SSRN Author Rank: 3,180 by Downloads
 Bud Knapp Professor of Marketing
 

University of California, Los Angeles (UCLA) - Anderson School of Management


 110 Westwood Plaza
 Los Angeles, CA 90095-1481
 United States
 310-825-4497 (Phone)
 310-206-7422 (Fax)
 HOME PAGE: http://www.anderson.ucla.edu/faculty/dominique.hanssens/
 email address

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. Hanssens, Dominique M's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
7,301
Total
Citations
77
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions | Show Abstract | Download |
Boston U. School of Management Research Paper No. 2009-6
Working Paper Series
Srinivasan, Shuba
Boston University - School of Management
Hanssens, Dominique M
University of California, Los Angeles (UCLA) - Anderson School of Management
Posted:
25 May 08
Last Revised:
27 Mar 12
1,822
(4,284)
22

2.  
Persistence Modeling for Assessing Marketing Strategy Performance | Show Abstract | Download |
ERIM Report Series Reference No. ERS-2003-088-MKT
Working Paper Series
Dekimpe, M. G.
Catholic University of Leuven (KUL) - Department of Applied Economics
Hanssens, Dominique M
University of California, Los Angeles (UCLA) - Anderson School of Management
Posted:
09 Mar 04
1,055
(10,757)
7

3.  
Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion | Show Abstract | Download |
ERIM Report Series Reference No. ERS-2002-20-MKT
Working Paper Series
Steenkamp, Jan‐Benedict EM
University of North Carolina (UNC) at Chapel Hill - Marketing Area
Nijs, Vincent R.
Northwestern University - Department of Marketing
Hanssens, Dominique M
University of California, Los Angeles (UCLA) - Anderson School of Management
Dekimpe, M. G.
Catholic University of Leuven (KUL) - Department of Applied Economics
Posted:
20 Feb 03
967
(12,325)
3

4.  
Do Promotions Benefit Manufacturers, Retailers or Both? | Show Abstract | Download |
ERIM Report Series Reference No. ERS-2002-21-MKT
Working Paper Series
Srinivasan, Shuba
Boston University - School of Management
Pauwels, Koen H.
Ozyegin University
Hanssens, Dominique M
University of California, Los Angeles (UCLA) - Anderson School of Management
Dekimpe, M. G.
Catholic University of Leuven (KUL) - Department of Applied Economics
Posted:
20 Feb 03
826
(15,644)
23

5.  
Pauwels, Koen H.
Ozyegin University
Silva-Risso, Jorge M.
University of California, Riverside (UCR) - A. Gary Anderson Graduate School of Management
Srinivasan, Shuba
Boston University - School of Management
Hanssens, Dominique M
University of California, Los Angeles (UCLA) - Anderson School of Management
Posted:
05 Mar 03
708
(19,597)
5

6.  
Hanssens, Dominique M
University of California, Los Angeles (UCLA) - Anderson School of Management
Ouyang, Ming
University of New Brunswick - Fredericton - Faculty of Business
Posted:
07 May 02
602
(24,612)
2

7.  
Product Innovations, Advertising and Stock Returns | Show Abstract | Download |
Journal of Marketing, January 2009
Accepted Paper Series
Srinivasan, Shuba
Boston University - School of Management
Pauwels, Koen H.
Ozyegin University
Silva-Risso, Jorge M.
University of California, Riverside (UCR) - A. Gary Anderson Graduate School of Management
Hanssens, Dominique M
University of California, Los Angeles (UCLA) - Anderson School of Management
Posted:
25 May 08
566
(26,804)
13

8.  
The Impact of Acquisition Channels on Customer Equity | Show Abstract | Download |
IESE Working Paper No. D/516
Working Paper Series
Villanueva, Julian
Assistant Professor of Marketing
Yoo, Shijin
University of California, Los Angeles (UCLA) - Anderson School of Management
Hanssens, Dominique M
University of California, Los Angeles (UCLA) - Anderson School of Management
Posted:
09 Jan 04
466
(34,682)
1

9.  
Dekimpe, M. G.
Catholic University of Leuven (KUL) - Department of Applied Economics
Hanssens, Dominique M
University of California, Los Angeles (UCLA) - Anderson School of Management
Nijs, Vincent R.
Northwestern University - Department of Marketing
Steenkamp, Jan‐Benedict EM
University of North Carolina (UNC) at Chapel Hill - Marketing Area
Posted:
09 Mar 04
259
(69,751)
1

10.  
Fischer, Marc
University of Cologne
Hyun, Shin
Ewha Womans University
Hanssens, Dominique M
University of California, Los Angeles (UCLA) - Anderson School of Management
Posted:
19 Aug 14
26
(305,789)
 

11.  
Rivalry as Synergy? The Japanese Automobile Companies' Export Expansion | Show Abstract | Download |
Journal of International Business Studies, Vol. 22, Issue 3, pp. 503-526, 1991
Accepted Paper Series
Hanssens, Dominique M
University of California, Los Angeles (UCLA) - Anderson School of Management
Johansson, Johny K.
Georgetown University
Posted:
11 Apr 11
4
(398,520)
 

12.  
Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science | Show Abstract |
Marketing Science, Vol. 33, No. 1, 2014; pp. 1-5; DOI: 10.1287/mksc.2013.0830, Columbia Business School Research Paper No. 14-19
Accepted Paper Series
Gupta, Sunil
Harvard Business School
Hanssens, Dominique M
University of California, Los Angeles (UCLA) - Anderson School of Management
Hauser, John R.
MIT Sloan School of Management
Lehmann, Donald R.
Columbia Business School - Marketing
Schmitt, Bernd H.
Columbia Business School - Marketing
Posted:
28 Feb 14
 

13.  
Editorial — Marketing Science: A Strategic Review | Show Abstract |
Marketing Science, Vol. 32, No. 1, 2013; pp. 4-7; DOI: 10.1287/mksc.1120.0763
Accepted Paper Series
Chintagunta, Pradeep K.
University of Chicago
Hanssens, Dominique M
University of California, Los Angeles (UCLA) - Anderson School of Management
Hauser, John R.
MIT Sloan School of Management
Raju, Jagmohan S.
University of Pennsylvania - Marketing Department
Srinivasan, Kannan
Carnegie Mellon University
Staelin, Richard
Duke University - Fuqua School of Business
Posted:
12 Nov 13
 

14.   Incl. Electronic Paper
Hanssens, Dominique M
University of California, Los Angeles (UCLA) - Anderson School of Management
Purohit, Debu
Duke University - Fuqua School of Business
Staelin, Richard
Duke University - Fuqua School of Business
Albuquerque, Paulo
Simon Business School, University of Rochester
Bronnenberg, Bart J.
Tilburg University, CentER
Posted:
02 Oct 12
Last Revised:
28 Jan 13
 


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