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Shames, Ervin


 SSRN Author Rank: 8,380 by Downloads
 

University of Virginia - Darden School of Business


 P.O. Box 6550
 Charlottesville, VA 22906-6550
 United States
 HOME PAGE: http://www.darden.virginia.edu/faculty/shames.htm
 email address

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. Shames, Ervin's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
3,413
Total
Citations
1
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Perspectives on Brand Equity | Show Abstract | Download This Paper |
UVA-M-0668
Number of Pages in PDF File: 15
Farris, Paul
University of Virginia - Darden School of Business
Shames, Ervin
University of Virginia - Darden School of Business
Gregg, Eric
iLoyalty
Posted:
21 Oct 08
1,755
(4,847)
1

2.  
Levi's at Wal-Mart | Show Abstract | Download This Paper |
UVA-M-0711
Number of Pages in PDF File: 24
Farris, Paul
University of Virginia - Darden School of Business
Shames, Ervin
University of Virginia - Darden School of Business
Mitchell, Gordon
affiliation not provided to SSRN
Posted:
21 Oct 08
439
(39,600)
 

3.  
Benecol Spread and Media Planning | Show Abstract | Download This Paper |
UVA-M-0664
Number of Pages in PDF File: 20
Farris, Paul
University of Virginia - Darden School of Business
Carraway, Robert L.
University of Virginia - Darden School of Business
Shames, Ervin
University of Virginia - Darden School of Business
Posted:
21 Oct 08
333
(55,500)
 

4.  
Farris, Paul
University of Virginia - Darden School of Business
Shames, Ervin
University of Virginia - Darden School of Business
Posted:
16 Jun 09
220
(87,265)
 

5.  
Kuhn Flowers | Show Abstract | Download This Paper |
UVA-M-0696
Number of Pages in PDF File: 21
Farris, Paul
University of Virginia - Darden School of Business
Shames, Ervin
University of Virginia - Darden School of Business
Posted:
21 Oct 08
182
(104,987)
 

6.  
Evolution or Revolution in the Music Industry? | Show Abstract | Download This Paper |
Darden Case No. UVA-M-0684
Number of Pages in PDF File: 10
Farris, Paul
University of Virginia - Darden School of Business
Shames, Ervin
University of Virginia - Darden School of Business
Gregg, Eric
iLoyalty
Almedia, Sonia
affiliation not provided to SSRN
Posted:
16 Jun 09
176
(108,355)
 

7.  
Advertising Agency Compensation | Show Abstract | Download This Paper |
Darden Case No. UVA-M-0539
Number of Pages in PDF File: 4
Shames, Ervin
University of Virginia - Darden School of Business
Ferries, John
affiliation not provided to SSRN
Posted:
16 Jun 09
171
(111,226)
 

8.  
Silk Soymilk | Show Abstract | Download This Paper |
Darden Case No. UVA-M-0771
Number of Pages in PDF File: 20
Farris, Paul
University of Virginia - Darden School of Business
Shames, Ervin
University of Virginia - Darden School of Business
Posted:
16 Jun 09
89
(184,686)
 

9.  
Managing the Copy-Testing Process | Show Abstract | Download This Paper |
Darden Case No. UVA-M-0680
Number of Pages in PDF File: 12
Farris, Paul
University of Virginia - Darden School of Business
Shames, Ervin
University of Virginia - Darden School of Business
Posted:
16 Jun 09
48
(256,918)
 


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