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Shames, Ervin's
Scholarly Papers
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Aggregate Statistics |
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Total Downloads
3,021 |
Total
Citations
1 |
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1.
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Farris, Paul University of Virginia (UVA) - Darden School of Business Shames, Ervin University of Virginia (UVA) - Darden School of Business Gregg, Eric iLoyalty
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1,562
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marketing, brand equity
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2.
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Farris, Paul University of Virginia (UVA) - Darden School of Business Shames, Ervin University of Virginia (UVA) - Darden School of Business Mitchell, Gordon affiliation not provided to SSRN
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419
(32,137)
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joint ventures, marketing programs, marketing strategy
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3.
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Farris, Paul University of Virginia (UVA) - Darden School of Business Carraway, Robert L. University of Virginia (UVA) - Darden School of Business Shames, Ervin University of Virginia (UVA) - Darden School of Business
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252
(58,792)
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advertising, advertising media, advertising strategy, media planning
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4.
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Farris, Paul University of Virginia (UVA) - Darden School of Business Shames, Ervin University of Virginia (UVA) - Darden School of Business
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185
(80,782)
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advertising, decision making
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5.
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Farris, Paul University of Virginia (UVA) - Darden School of Business Shames, Ervin University of Virginia (UVA) - Darden School of Business
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179
(83,280)
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service operations, marketing, retail marketing, strategy
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6.
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Farris, Paul University of Virginia (UVA) - Darden School of Business Shames, Ervin University of Virginia (UVA) - Darden School of Business Gregg, Eric iLoyalty Almedia, Sonia affiliation not provided to SSRN
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161
(91,894)
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channesl of distribution, pricing
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7.
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Shames, Ervin University of Virginia (UVA) - Darden School of Business Ferries, John affiliation not provided to SSRN
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135
(107,298)
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advertising
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8.
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Farris, Paul University of Virginia (UVA) - Darden School of Business Shames, Ervin University of Virginia (UVA) - Darden School of Business
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84
(151,816)
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advertising, promotion, brand strategy
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9.
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Farris, Paul University of Virginia (UVA) - Darden School of Business Shames, Ervin University of Virginia (UVA) - Darden School of Business
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44
(211,898)
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advertising
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Records 1 -
9
of 9 matches
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1
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