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Swaminathan, Vanitha


 SSRN Author Rank: 36,734 by Downloads
 

University of Pittsburgh


 Pittsburgh, PA 15260
 United States
 email address

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. Swaminathan, Vanitha's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
583
Total
Citations
5
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Swaminathan, Vanitha
University of Pittsburgh
Reddy, Srinivas K.
affiliation not provided to SSRN
Dommer, Sara Loughran
affiliation not provided to SSRN
Posted:
07 Mar 12
194
(90,012)
 

2.  
Swaminathan, Vanitha
University of Pittsburgh
Winterich, Karen Page
Smeal College of Business
Gurhan-Canli, Zeynep
affiliation not provided to SSRN
Posted:
06 Feb 12
159
(108,226)
1

3.  
Thomaz, Felipe
University of South Carolina - Moore School of Business
Stephen, Andrew T.
University of Pittsburgh
Swaminathan, Vanitha
University of Pittsburgh
Posted:
02 Jul 13
134
(125,455)
 

4.  
When Brand Personality Matters: The Moderating Role of Attachment Styles | Show Abstract | Download |
Journal of Consumer Research, Vol. 35, No. 6, pp. 985-1002, 2009
Accepted Paper Series
Swaminathan, Vanitha
University of Pittsburgh
Stilley, Karen M.
Saint Vincent College
Ahluwalia, Rohini
University of Minnesota - Twin Cities - Carlson School of Management
Posted:
07 Mar 12
80
(180,735)
4

5.  
How Achieving the Dual Goal of Customer Satisfaction and Efficiency in Mergers Affects a Firm's Long-Term Financial Performance | Show Abstract | Download |
Swaminathan, Vanitha, Christopher Groening, Vikas Mittal and Felipe Thomaz (2013). "How Achieving the Dual Goal of Customer Satisfaction and Efficiency in Mergers Affects a Firm's Long-Term Financial Performance", Forthcoming
Accepted Paper Series
Swaminathan, Vanitha
University of Pittsburgh
Groening, Christopher
University of Missouri at Columbia - Department of Marketing
Mittal, Vikas
Rice University - Jesse H. Jones Graduate School of Business
Thomaz, Felipe
University of South Carolina - Moore School of Business
Posted:
12 Nov 13
16
(333,419)
 

6.  
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs | Show Abstract |
Marketing Science, Vol. 31, No. 2, 2012; pp. 216-235; DOI: 10.1287/mksc.1110.0687, Tuck School of Business Working Paper No. 2013-111
Accepted Paper Series
Kopalle, Praveen K.
Dartmouth College - Tuck School of Business
Sun, Yacheng
affiliation not provided to SSRN
Neslin, Scott
Dartmouth College - Tuck School of Business
Sun, Baohong
Independent
Swaminathan, Vanitha
University of Pittsburgh
Posted:
24 Oct 12
 


Records 1 - 6 of 6 matches
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