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Swaminathan, Vanitha's
Scholarly Papers
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Aggregate Statistics |
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Total
Downloads
283 |
Total
Citations
3 |
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1.
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Swaminathan, Vanitha
affiliation not provided to SSRN Reddy, Srinivas K.
affiliation not provided to SSRN Dommer, Sara Loughran
affiliation not provided to SSRN
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135
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ingredient branding, co-branding, scanner data, spillover effects, brand equity
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2.
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Swaminathan, Vanitha
affiliation not provided to SSRN Winterich, Karen Page
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration Gurhan-Canli, Zeynep
affiliation not provided to SSRN
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101
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1
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brand relationships, brand evaluation, self-construal, self-concept connection, country-of-origin
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3.
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Swaminathan, Vanitha
affiliation not provided to SSRN Stilley, Karen M.
affiliation not provided to SSRN Ahluwalia, Rohini
University of Minnesota - Twin Cities - Carlson School of Management
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47
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2
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brand attachment, brand personality, attachment theory, signaling with brands
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4.
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Kopalle, Praveen K.
Dartmouth College - Tuck School of Business Sun, Yacheng
affiliation not provided to SSRN Neslin, Scott
Dartmouth College - Tuck School of Business Sun, Baohong
Independent Swaminathan, Vanitha
affiliation not provided to SSRN
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loyalty program, customer tier programs, frequency reward, database marketing, segmentation
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Records 1 -
4
of 4 matches
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