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Lehmann, Donald R.


 SSRN Author Rank: 4,168 by Downloads
 George E. Warren Professor of Business
 

Columbia Business School - Marketing


 New York, NY 10027
 United States
 email address


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. Lehmann, Donald R.'s Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
5,531
Total
Citations
75
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Valuing Customers | Show Abstract | Download |
Journal of Marketing Research, pp. 7-18, February 2004, HBS Marketing Research Paper No. 03-08
Accepted Paper Series
Gupta, Sunil
Harvard Business School
Lehmann, Donald R.
Columbia Business School - Marketing
Stuart, Jennifer Ames
Novartis International
Posted:
13 Nov 03
Last Revised:
27 Jul 11
3,698
(1,105)
48

2.  
Stephen, Andrew T.
University of Pittsburgh
Lehmann, Donald R.
Columbia Business School - Marketing
Posted:
01 Apr 09
519
(27,626)
 

3.  
The Role of Hubs in the Adoption Processes | Show Abstract | Download |
Journal of Marketing, Vol. 73, No. 2, 2009
Accepted Paper Series
Goldenberg, Jacob
Columbia Business School - Marketing
Han, Sangman
Sungkyunkwan University - School of Management
Lehmann, Donald R.
Columbia Business School - Marketing
Hong, Jae Weon
affiliation not provided to SSRN
Posted:
17 Nov 11
335
(47,867)
27

4.  
Dinner, Isaac M.
University of North Carolina - Chapel Hill
Mizik, Natalie
University of Washington
Lehmann, Donald R.
Columbia Business School - Marketing
Posted:
08 Jan 09
Last Revised:
05 Sep 12
306
(53,347)
 

5.  
Encouraging Social Information Transmissions To Foster Fast Information Diffusion | Show Abstract | Download |
Columbia Business School Research Paper No. 12/36
Working Paper Series
Stephen, Andrew T.
University of Pittsburgh
Lehmann, Donald R.
Columbia Business School - Marketing
Posted:
10 Jul 12
Last Revised:
30 Oct 13
301
(54,355)
 

6.  
Choosing a Digital Content Strategy: How Much Should be Free? | Show Abstract | Download |
Columbia Business School Research Paper No. 11-8
Working Paper Series
Halbheer, Daniel
University of Saint Gallen - SEPS: Economics and Political Sciences
Stahl, Florian
University of Zurich - Department of Business Administration (IBW)
Koenigsberg, Oded
London Business School - Department of Marketing
Lehmann, Donald R.
Columbia Business School - Marketing
Posted:
08 Sep 11
Last Revised:
04 Dec 13
275
(60,265)
 

7.  
Consumer Expectations and Culture: The Effect of Belief in Karma in India | Show Abstract | Download |
Journal of Consumer Research, Vol. 37, No. 2, pp. 251-63, 2010, Tuck School of Business Working Paper No. 2012-104
Accepted Paper Series
Kopalle, Praveen K.
Dartmouth College - Tuck School of Business
Lehmann, Donald R.
Columbia Business School - Marketing
Farley, John U.
Independent
Posted:
17 Nov 11
97
(154,352)
 

8.  
Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science | Show Abstract |
Marketing Science, Vol. 33, No. 1, 2014; pp. 1-5; DOI: 10.1287/mksc.2013.0830, Columbia Business School Research Paper No. 14-19
Accepted Paper Series
Gupta, Sunil
Harvard Business School
Hanssens, Dominique M
University of California, Los Angeles (UCLA) - Anderson School of Management
Hauser, John R.
MIT Sloan School of Management
Lehmann, Donald R.
Columbia Business School - Marketing
Schmitt, Bernd H.
Columbia Business School - Marketing
Posted:
28 Feb 14
 

9.  
State-Dependence Effects in Surveys | Show Abstract |
Marketing Science, Vol. 31, No. 5, 2012, pp. 838-854, DOI: 10.1287/mksc.1120.0722
Accepted Paper Series
de Jong, Martijn G.
Erasmus University Rotterdam (EUR)
Lehmann, Donald R.
Columbia Business School - Marketing
Netzer, Oded
Columbia Business School - Marketing
Posted:
24 Oct 12
 

10.  
Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin | Show Abstract |
Journal of Marketing, Vol. 76, No. 4, pp. 44-63
Accepted Paper Series
Stahl, Florian
University of Zurich - Department of Business Administration (IBW)
Heitmann, Mark
University of Hamburg
Lehmann, Donald R.
Columbia Business School - Marketing
Neslin, Scott
Dartmouth College - Tuck School of Business
Posted:
12 Oct 12
 

11.  
A Product-Market-Based Measure of Brand Equity | Show Abstract |
Marketing Science Institute Working Paper, Report No. 02-102
Working Paper Series
Ailawadi, Kusum L.
Dartmouth College - Tuck School of Business
Lehmann, Donald R.
Columbia Business School - Marketing
Neslin, Scott
Dartmouth College - Tuck School of Business
Posted:
30 Aug 02
 


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