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Lehmann, Donald R.


 SSRN Author Rank: 4,753 by Downloads
 George E. Warren Professor of Business
 

Columbia Business School - Marketing


 New York, NY 10027
 United States
 email address


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. Lehmann, Donald R.'s Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
5,659
Total
Citations
77
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Valuing Customers | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Marketing Research, pp. 7-18, February 2004, HBS Marketing Research Paper No. 03-08
Number of Pages in PDF File: 13
Gupta, Sunil
Harvard Business School
Lehmann, Donald R.
Columbia Business School - Marketing
Stuart, Jennifer Ames
Novartis International
Posted:
13 Nov 03
Last Revised:
27 Jul 11
4,218
(1,049)
49

2.  
Choosing a Digital Content Strategy: How Much Should be Free? | Show Abstract | Download This Paper | Open PDF in Browser |
International Journal of Research in Marketing, 31(2), 192-206., Columbia Business School Research Paper Series
Number of Pages in PDF File: 39
Halbheer, Daniel
HEC Paris (Groupe HEC) - Marketing
Stahl, Florian
University of Zurich - Department of Business Administration (IBW)
Koenigsberg, Oded
London Business School - Department of Marketing
Lehmann, Donald R.
Columbia Business School - Marketing
Posted:
08 Sep 11
Last Revised:
15 Sep 14
378
(48,812)
 

3.  
The Role of Hubs in the Adoption Processes | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Marketing, Vol. 73, No. 2, 2009
Number of Pages in PDF File: 46
Goldenberg, Jacob
Columbia Business School - Marketing
Han, Sangman
Sungkyunkwan University - School of Management
Lehmann, Donald R.
Columbia Business School - Marketing
Hong, Jae Weon
affiliation not provided to SSRN
Posted:
17 Nov 11
353
(52,891)
27

4.  
Dinner, Isaac M.
University of North Carolina - Chapel Hill
Mizik, Natalie
University of Washington
Lehmann, Donald R.
Columbia Business School - Marketing
Posted:
08 Jan 09
Last Revised:
05 Sep 12
339
(55,481)
 

5.  
Consumer Expectations and Culture: The Effect of Belief in Karma in India | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Consumer Research, Vol. 37, No. 2, pp. 251-63, 2010, Tuck School of Business Working Paper No. 2012-104
Number of Pages in PDF File: 14
Kopalle, Praveen K.
Dartmouth College - Tuck School of Business
Lehmann, Donald R.
Columbia Business School - Marketing
Farley, John U.
Independent
Posted:
17 Nov 11
145
(130,993)
 

6.  
Consumer Substitution Decisions: An Integrative Framework | Show Abstract | Download This Paper | Open PDF in Browser |
Marketing Letters, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2438490, Stanford University Graduate School of Business Research Paper No. 14-19, Robert H. Smith School Research Paper No. RHS 2438490
Number of Pages in PDF File: 23
Hamilton, Rebecca
Georgetown University
Thompson, Debora V.
Georgetown University - Department of Marketing
Arens, Zachary G.
Oklahoma State University - Tulsa
Blanchard, Simon J.
Georgetown University - Robert Emmett McDonough School of Business
Häubl, Gerald
University of Alberta - Department of Marketing, Business Economics & Law
Kannan, P.K.
University of Maryland - Robert H. Smith School of Business
Khan, Uzma
Stanford Graduate School of Business
Lehmann, Donald R.
Columbia Business School - Marketing
Meloy, Meg
Smeal College of Business
Roese, Neal G.
Northwestern University
Thomas, Manoj
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
19 May 14
129
(144,285)
 

7.  
Choice Under Restrictions | Show Abstract | Download This Paper | Open PDF in Browser |
Marketing Letters 19.3-4 (2008): 183-199, Tuck School of Business Working Paper No. 2474280, Columbia Business School Research Paper No. 14-32
Number of Pages in PDF File: 17
Botti, Simona
London Business School
Broniarczyk, Susan M.
University of Texas at Austin - Marketing
Häubl, Gerald
University of Alberta - Department of Marketing, Business Economics & Law
Hill, Ronald
Villanova University - School of Business
Huang, Yanliu
Drexel University - Department of Marketing
Kahn, Barbara
University of Miami
Kopalle, Praveen K.
Dartmouth College - Tuck School of Business
Lehmann, Donald R.
Columbia Business School - Marketing
Urbany, Joel
University of Notre Dame - Department of Marketing
Wansink, Brian
Cornell University
Posted:
31 Jul 14
43
(274,001)
 

8.  
Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)Similarity When Sequentially Sampling Products | Show Abstract | Download This Paper | Open PDF in Browser |
Biswas, Dipayan, Lauren Labrecque, Donald R. Lehmann, and Ereni Markos (2014), “Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products,” Journal of Marketing, 78 (1), 112-126., Columbia Business School Research Paper No. 15-36
Number of Pages in PDF File: 29
Biswas, Dipayan
University of South Florida
Labrecque, Lauren
Loyola University of Chicago
Lehmann, Donald R.
Columbia Business School - Marketing
Markos, Ereni
UMass Boston
Posted:
27 Mar 15
Last Revised:
20 Apr 15
24
(334,672)
 

9.  
Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Consumer Research, 2014, Columbia Business School Research Paper No. 15-13
Number of Pages in PDF File: 28
Biswas, Dipayan
University of South Florida
Szocs, Courtney
University of South Florida
Krishna, Aradhna
University of Michigan, Stephen M. Ross School of Business
Lehmann, Donald R.
Columbia Business School - Marketing
Posted:
16 Jan 15
20
(352,105)
 

10.  
Krishna, Aradhna
University of Michigan, Stephen M. Ross School of Business
Briesch, Richard
Southern Methodist University (SMU) - Edwin L. Cox School of Business
Lehmann, Donald R.
Columbia Business School - Marketing
Yuan, Hong
University of Illinois at Urbana-Champaign - College of Business
Posted:
21 Jan 15
10
(397,316)
1

11.  
Harlam, Bari A.
CVS/pharmacy
Krishna, Aradhna
University of Michigan, Stephen M. Ross School of Business
Lehmann, Donald R.
Columbia Business School - Marketing
Mela, Carl F.
Duke University - Fuqua School of Business
Posted:
21 Jan 15
 

12.  
Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science | Show Abstract |
Marketing Science, Vol. 33, No. 1, 2014; pp. 1-5; DOI: 10.1287/mksc.2013.0830, Columbia Business School Research Paper No. 14-19
Gupta, Sunil
Harvard Business School
Hanssens, Dominique M
University of California, Los Angeles (UCLA) - Anderson School of Management
Hauser, John R.
MIT Sloan School of Management
Lehmann, Donald R.
Columbia Business School - Marketing
Schmitt, Bernd H.
Columbia Business School - International Business
Posted:
28 Feb 14
 

13.  
State-Dependence Effects in Surveys | Show Abstract |
Marketing Science, Vol. 31, No. 5, 2012, pp. 838-854, DOI: 10.1287/mksc.1120.0722
de Jong, Martijn G.
Erasmus University Rotterdam (EUR)
Lehmann, Donald R.
Columbia Business School - Marketing
Netzer, Oded
Columbia Business School - Marketing
Posted:
24 Oct 12
 

14.  
Stahl, Florian
University of Zurich - Department of Business Administration (IBW)
Heitmann, Mark
University of Hamburg
Lehmann, Donald R.
Columbia Business School - Marketing
Neslin, Scott
Dartmouth College - Tuck School of Business
Posted:
12 Oct 12
 

15.  
A Product-Market-Based Measure of Brand Equity | Show Abstract |
Marketing Science Institute Working Paper, Report No. 02-102
Ailawadi, Kusum L.
Dartmouth College - Tuck School of Business
Lehmann, Donald R.
Columbia Business School - Marketing
Neslin, Scott
Dartmouth College - Tuck School of Business
Posted:
30 Aug 02
 


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