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Lehmann, Donald R.


 SSRN Author Rank: 4,026 by Downloads
 George E. Warren Professor of Business
 

Columbia Business School - Marketing


 New York, NY 10027
 United States
 email address


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. Lehmann, Donald R.'s Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
5,922
Total
Citations
81
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Valuing Customers | Show Abstract | Download |
Journal of Marketing Research, pp. 7-18, February 2004, HBS Marketing Research Paper No. 03-08
Accepted Paper Series
Gupta, Sunil
Harvard Business School
Lehmann, Donald R.
Columbia Business School - Marketing
Stuart, Jennifer Ames
Novartis International
Posted:
13 Nov 03
Last Revised:
27 Jul 11
3,896
(1,078)
49

2.  
Stephen, Andrew T.
University of Pittsburgh
Lehmann, Donald R.
Columbia Business School - Marketing
Posted:
01 Apr 09
526
(28,537)
 

3.  
The Role of Hubs in the Adoption Processes | Show Abstract | Download |
Journal of Marketing, Vol. 73, No. 2, 2009
Accepted Paper Series
Goldenberg, Jacob
Columbia Business School - Marketing
Han, Sangman
Sungkyunkwan University - School of Management
Lehmann, Donald R.
Columbia Business School - Marketing
Hong, Jae Weon
affiliation not provided to SSRN
Posted:
17 Nov 11
345
(48,460)
32

4.  
Choosing a Digital Content Strategy: How Much Should be Free? | Show Abstract | Download |
International Journal of Research in Marketing, 31(2), 192-206., Columbia Business School Research Paper Series
Accepted Paper Series
Halbheer, Daniel
HEC Paris (Groupe HEC) - Marketing
Stahl, Florian
University of Zurich - Department of Business Administration (IBW)
Koenigsberg, Oded
London Business School - Department of Marketing
Lehmann, Donald R.
Columbia Business School - Marketing
Posted:
08 Sep 11
Last Revised:
15 Sep 14
326
(52,052)
 

5.  
Dinner, Isaac M.
University of North Carolina - Chapel Hill
Mizik, Natalie
University of Washington
Lehmann, Donald R.
Columbia Business School - Marketing
Posted:
08 Jan 09
Last Revised:
05 Sep 12
319
(53,299)
 

6.  
Stephen, Andrew T.
University of Pittsburgh
Lehmann, Donald R.
Columbia Business School - Marketing
Posted:
10 Jul 12
Last Revised:
27 Jun 14
311
(54,943)
 

7.  
Consumer Expectations and Culture: The Effect of Belief in Karma in India | Show Abstract | Download |
Journal of Consumer Research, Vol. 37, No. 2, pp. 251-63, 2010, Tuck School of Business Working Paper No. 2012-104
Accepted Paper Series
Kopalle, Praveen K.
Dartmouth College - Tuck School of Business
Lehmann, Donald R.
Columbia Business School - Marketing
Farley, John U.
Independent
Posted:
17 Nov 11
113
(144,575)
 

8.  
Consumer Substitution Decisions: An Integrative Framework | Show Abstract | Download |
Marketing Letters, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2438490, Stanford University Graduate School of Business Research Paper No. 14-19, Robert H. Smith School Research Paper No. RHS 2438490
Accepted Paper Series
Hamilton, Rebecca
University of Maryland - Robert H. Smith School of Business
Thompson, Debora
Georgetown University - Department of Marketing
Arens, Zachary G.
Oklahoma State University - Tulsa
Blanchard, Simon J.
Georgetown University - Robert Emmett McDonough School of Business
Häubl, Gerald
University of Alberta - Department of Marketing, Business Economics & Law
Kannan, P.K.
University of Maryland - Robert H. Smith School of Business
Khan, Uzma
Stanford Graduate School of Business
Lehmann, Donald R.
Columbia Business School - Marketing
Meloy, Meg
Smeal College of Business
Roese, Neal G.
Northwestern University
Thomas, Manoj
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
19 May 14
70
(197,222)
 

9.  
Choice Under Restrictions | Show Abstract | Download |
Marketing Letters 19.3-4 (2008): 183-199, Tuck School of Business Working Paper No. 2474280
Accepted Paper Series
Botti, Simona
London Business School
Broniarczyk, Susan M.
University of Texas at Austin - Marketing
Häubl, Gerald
University of Alberta - Department of Marketing, Business Economics & Law
Hill, Ronald
Villanova University - School of Business
Huang, Yanliu
Drexel University - Department of Marketing
Kahn, Barbara
University of Miami
Kopalle, Praveen K.
Dartmouth College - Tuck School of Business
Lehmann, Donald R.
Columbia Business School - Marketing
Urbany, Joel
University of Notre Dame - Department of Marketing
Wansink, Brian
Cornell University
Posted:
31 Jul 14
16
(336,729)
 

10.  
Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science | Show Abstract |
Marketing Science, Vol. 33, No. 1, 2014; pp. 1-5; DOI: 10.1287/mksc.2013.0830, Columbia Business School Research Paper No. 14-19
Accepted Paper Series
Gupta, Sunil
Harvard Business School
Hanssens, Dominique M
University of California, Los Angeles (UCLA) - Anderson School of Management
Hauser, John R.
MIT Sloan School of Management
Lehmann, Donald R.
Columbia Business School - Marketing
Schmitt, Bernd H.
Columbia Business School - Marketing
Posted:
28 Feb 14
 

11.  
State-Dependence Effects in Surveys | Show Abstract |
Marketing Science, Vol. 31, No. 5, 2012, pp. 838-854, DOI: 10.1287/mksc.1120.0722
Accepted Paper Series
de Jong, Martijn G.
Erasmus University Rotterdam (EUR)
Lehmann, Donald R.
Columbia Business School - Marketing
Netzer, Oded
Columbia Business School - Marketing
Posted:
24 Oct 12
 

12.  
Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin | Show Abstract |
Journal of Marketing, Vol. 76, No. 4, pp. 44-63
Accepted Paper Series
Stahl, Florian
University of Zurich - Department of Business Administration (IBW)
Heitmann, Mark
University of Hamburg
Lehmann, Donald R.
Columbia Business School - Marketing
Neslin, Scott
Dartmouth College - Tuck School of Business
Posted:
12 Oct 12
 

13.  
A Product-Market-Based Measure of Brand Equity | Show Abstract |
Marketing Science Institute Working Paper, Report No. 02-102
Working Paper Series
Ailawadi, Kusum L.
Dartmouth College - Tuck School of Business
Lehmann, Donald R.
Columbia Business School - Marketing
Neslin, Scott
Dartmouth College - Tuck School of Business
Posted:
30 Aug 02
 


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