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Lehmann, Donald R.'s
Scholarly Papers
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Aggregate Statistics |
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Total
Downloads
5,265 |
Total
Citations
74 |
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1.
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Gupta, Sunil
Harvard Business School Lehmann, Donald R.
Columbia Business School - Marketing Stuart, Jennifer Ames
Novartis International
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13 Nov 03
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Last Revised:
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27 Jul 11
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3,115
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42
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Customer lifetime value, valuation, forecasting
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2.
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Stephen, Andrew T.
University of Pittsburgh Lehmann, Donald R.
Columbia Business School - Marketing
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25 Jun 08
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Last Revised:
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27 Jul 11
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703
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4
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social capital, word of mouth, information transmission, conjoint experiments
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3.
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Stephen, Andrew T.
University of Pittsburgh Lehmann, Donald R.
Columbia Business School - Marketing
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488
(26,326)
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2
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word-of-mouth, attitudes, social interactions, multivariate analysis, mixture models
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4.
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Dinner, Isaac M.
University of North Carolina - Chapel Hill Mizik, Natalie
University of Washington Lehmann, Donald R.
Columbia Business School - Marketing
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08 Jan 09
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Last Revised:
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05 Sep 12
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293
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Marketing Strategy, R&D, Marketing Metrics, Event Study, Post-Earnings-Announcement Drift
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5.
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Goldenberg, Jacob
Columbia Business School - Marketing Han, Sangman
Sungkyunkwan University - School of Management Lehmann, Donald R.
Columbia Business School - Marketing Hong, Jae Weon
affiliation not provided to SSRN
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218
(68,536)
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26
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6.
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Stephen, Andrew T.
University of Pittsburgh Lehmann, Donald R.
Columbia Business School - Marketing
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214
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word of mouth, diffusion, field experiments, social hubs, networks, viral marketing
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7.
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Halbheer, Daniel
University of Zurich - Department of Business Administration (IBW) Stahl, Florian
University of Zurich - Department of Business Administration (IBW) Koenigsberg, Oded
London Business School - Department of Marketing Lehmann, Donald R.
Columbia Business School - Marketing
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08 Sep 11
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Last Revised:
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16 Feb 13
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167
(88,914)
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Sampling, Pricing, Product Quality, Bayesian Learning, News Websites
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8.
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Kopalle, Praveen K.
Dartmouth College - Tuck School of Business Lehmann, Donald R.
Columbia Business School - Marketing Farley, John U.
Independent
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67
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9.
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de Jong, Martijn G.
Erasmus University Rotterdam (EUR) - Erasmus University Lehmann, Donald R.
Columbia Business School - Marketing Netzer, Oded
Columbia Business School - Marketing
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state dependence, response process, surveys, scale usage, response styles, survey response models, item response theory, validity, reliability
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10.
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Stahl, Florian
University of Zurich - Department of Business Administration (IBW) Heitmann, Mark
University of Hamburg Lehmann, Donald R.
Columbia Business School - Marketing Neslin, Scott
Dartmouth College - Tuck School of Business
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brand equity, marketing mix, return on marketing, marketing strategy, customer lifetime value
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11.
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Ailawadi, Kusum L.
Dartmouth College - Tuck School of Business Lehmann, Donald R.
Columbia Business School - Marketing Neslin, Scott
Dartmouth College - Tuck School of Business
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Records 1 -
11
of 11 matches
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1
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