Nashville, TN 37203
United States
Vanderbilt University - Marketing
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Brand management, consumer behavior, marketing strategy, brand attachment, attitude strength
mediation analysis
Median split, Median-split, Dichotomization, Categorization
Median Split, Median-Split, Dichotomization, Categorization
centrality; degree; closeness; betweenness; eigenvector centrality; social networks
movie ratings, professional critics, amateur communities, movie revenues, consumer satisfaction
Marketing Research, Marketing researchers, Big data, Brazilian Journal of Marketing
cluster analysis, factor analysis, multidimensional scaling
business enterprises, customer relations, customer satisfaction, marketing strategy, customer services, quality of service, customer loyalty
compensation, motivation, agency theory, pay disparity, sales management
Online retailing; Perceived price unfairness; Trust; Reputation; Customer loyalty; Online revenge intentions
centrality, eigenvector centrality, social networks
Relationships, Relationship marketing, Dyads, Correspondence analysis
attitudes, brand choice, product categories
Online auctions; Dynamic pricing; Bidders; Networks
Correspondence analysis, Perceptual maps, Positioning, Brand positioning
Adaptive selling behavior, Adaptive selling confidence, Salesperson’s outcome performance, Firm’s customer orientation, Salesperson’s skills, Intrinsic motivation, Role ambiguity, Customer satisfaction, Customer retention, Dyadic data
Mean centering, Multicollinearity, Moderated multiple regressions, Interactions in regression
services, multidimensional scaling, perceptions, classification
sociometric measurement, sequential dyadic interactions, sociometry, multivariate directed graph, log linear model
Multidimensional scaling, Perceptual maps, Confidence regions
health-care costs, trade-offs, political party, conjoint analysis
Network analysis, Brand switching, Car industry
business performance, cross-cultural management, job satisfaction, religion, sales force management
social networks, network analysis, exponential random graph network models
moderated regression, mean center
Deception; Channel; Online; Customer satisfaction; Word-of-mouth
Centrality, Degree, Closeness, Betweenness, Eigenvector Centrality, Social Networks
marketing research
Negotiations, Agents, Network Analysis
relational data, bipartite graphs, soeiomatrix, categorical data analysis
financial incentives; fairness; salespeople; international compensation; culture
high reliability, mindful organizing, patient safety, reliability-enhancing work practices
benevolence trust, competence trust, monitoring, relationship life cycle, industrial marketing, business marketing
Online auctions, Dynamic pricing, Bidders, Networks