Feedback to SSRN

 
  • Selected
  • Entire List
 

Keller, Kevin Lane


 SSRN Author Rank: 10,425 by Downloads
 Osbourne Professor of Marketing
 

Dartmouth College - Tuck School of Business


 Hanover, NH 03755
 United States
 email address

  SSRN's personal information usage policy
Authors: If anything on this page requires updating or correction, please go to your SSRN User HeadQuarters and make the change.
The RSS feed for this author will notify you of all new papers and revisions as soon as they are added to the SSRN eLibrary.
Popular RSS readers
. Keller, Kevin Lane's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
2,894
Total
Citations
8
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
A Roadmap for Branding Industrial Markets | Show Abstract | Download This Paper | Open PDF in Browser |
Tuck Business School Working Paper No. 2004-06
Number of Pages in PDF File: 30
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Webster, Frederick
Tuck School of Business at Dartmouth
Posted:
14 Apr 04
2,716
(2,395)
2

2.  
Karma Cola - Coke in India | Show Abstract | Download This Paper | Open PDF in Browser |
IIM Bangalore Research Paper No. 186
Number of Pages in PDF File: 11
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Posted:
14 Oct 12
70
(220,787)
 

3.  
Relating Brand and Customer Perspectives on Marketing Management | Show Abstract | Download This Paper | Open PDF in Browser |
Tim Ambler, C. B. Bhattacharya, Julie Edell, Kevin Lane Keller, Katherine N. Lemon, Vikas Mittal. (2002). "Relating Brand and Customer Perspectives on Marketing Management". 5(1): 13-25.
Number of Pages in PDF File: 13
Ambler, Tim
London Business School
Bhattacharya, C. B.
Boston University
Edell Britton, Julie A.
Duke University - Fuqua School of Business
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Lemon, Katherine N.
Boston College - Department of Marketing
Mittal, Vikas
Rice University - Jesse H. Jones Graduate School of Business
Posted:
26 Oct 13
59
(241,667)
6

4.  
American Brands in Developing Countries | Show Abstract | Download This Paper | Open PDF in Browser |
IIM Bangalore Research Paper No. 187
Number of Pages in PDF File: 25
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Posted:
14 Oct 12
49
(263,639)
 

5.  
Designing and Implementing Brand Architecture Strategies | Show Abstract | Add to Cart |
Journal of Brand Management, Vol. 21, Issue 9, pp. 702-715, 2014
Number of Pages in PDF File: 14
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Posted:
01 Apr 15
0
(460,252)
 

6.  
Consumer Brand Relationships | Show Abstract | Add to Cart |
Journal of Brand Management, Vol. 21, Issue 5, pp. 365-365, 2014
Number of Pages in PDF File: 1
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Posted:
27 Aug 14
0
(460,252)
 

7.  
A Case for Brands as Assets: Acquired and Internally Developed | Show Abstract | Add to Cart |
Journal of Brand Management, Vol. 21, Issue 4, pp. 286-302, 2014
Number of Pages in PDF File: 17
Sinclair, Roger Neville
Marketing Accountability Standards Board (MASB)
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Posted:
30 May 14
0
(460,252)
 

8.  
Commentaries and Reply to 'Can Brand Extension Signal Product Quality?' by Sridhar Moorthy | Show Abstract |
Marketing Science, Vol. 31, No. 5, pp. 771-778, 2012, DOI: 10.1287/mksc.1120.0729, Rotman School of Management Working Paper No. 2162983, Tuck School of Business Working Paper No. 2013-112
Wernerfelt, Birger
Massachusetts Institute of Technology (MIT) - Sloan School of Management
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Moorthy, Sridhar
University of Toronto - Rotman School of Management
Posted:
23 Oct 12
 

9.  
Hoeffler, Steve
Vanderbilt University - Marketing
Bloom, Paul N.
Duke University - Center for the Advancement of Social Entrepreneurship (CASE)
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Posted:
04 Aug 11
Last Revised:
19 Oct 14
 

10.  
How Social-Cause Marketing Affects Consumer Perceptions | Show Abstract |
Sloan Management Review, Vol. 47, Issue 2, pp. 49-55, 2006
Hoeffler, Steve
Vanderbilt University - Marketing
Bloom, Paul N.
Duke University - Center for the Advancement of Social Entrepreneurship (CASE)
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Meza, Carlos E. Basurto
Universidad de Monterrey (UDEM)
Posted:
04 Aug 11
Last Revised:
20 Nov 12
 

11.  
The Marketing Advantages of Strong Brands | Show Abstract |
The Journal of Brand Management, Vol. 10 No. 6, pp. 421-445, August 2003
Hoeffler, Steve
Vanderbilt University - Marketing
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Posted:
04 Aug 11
 

12.  
Building Brand Equity Through Corporate Societal Marketing | Show Abstract |
Journal of Public Policy and Marketing, Vol. 21, No. 1, pp 78-89, 2002
Hoeffler, Steve
Vanderbilt University - Marketing
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Posted:
04 Aug 11
 


Records 1 - 12 of 12 matches
[ 1 ]

© 2015 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollo2 in 0.156 seconds