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Keller, Kevin Lane


 SSRN Author Rank: 9,826 by Downloads
 Osbourne Professor of Marketing
 

Dartmouth College - Tuck School of Business


 Hanover, NH 03755
 United States
 email address

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. Keller, Kevin Lane's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
2,801
Total
Citations
8
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
A Roadmap for Branding Industrial Markets | Show Abstract | Download |
Tuck Business School Working Paper No. 2004-06
Working Paper Series
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Webster, Frederick
Tuck School of Business at Dartmouth
Posted:
14 Apr 04
2,664
(2,216)
2

2.  
Karma Cola - Coke in India | Show Abstract | Download |
IIM Bangalore Research Paper No. 186
Working Paper Series
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Posted:
14 Oct 12
54
(232,413)
 

3.  
American Brands in Developing Countries | Show Abstract | Download |
IIM Bangalore Research Paper No. 187
Working Paper Series
Moorthi, Y.L.R.
Indian Institute of Management (IIMB), Bangalore
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Posted:
14 Oct 12
44
(254,129)
 

4.  
Relating Brand and Customer Perspectives on Marketing Management | Show Abstract | Download |
Tim Ambler, C. B. Bhattacharya, Julie Edell, Kevin Lane Keller, Katherine N. Lemon, Vikas Mittal. (2002). "Relating Brand and Customer Perspectives on Marketing Management". 5(1): 13-25.
Accepted Paper Series
Ambler, Tim
London Business School
Bhattacharya, C. B.
Boston University
Edell Britton, Julie A.
Duke University - Fuqua School of Business
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Lemon, Katherine N.
Boston College - Department of Marketing
Mittal, Vikas
Rice University - Jesse H. Jones Graduate School of Business
Posted:
26 Oct 13
39
(266,230)
6

5.  
Consumer Brand Relationships | Show Abstract | Download |
Journal of Brand Management, Vol. 21, Issue 5, pp. 365-365, 2014
Accepted Paper Series
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Posted:
27 Aug 14
0
(427,843)
 

6.  
A Case for Brands as Assets: Acquired and Internally Developed | Show Abstract | Download |
Journal of Brand Management, Vol. 21, Issue 4, pp. 286-302, 2014
Accepted Paper Series
Sinclair, Roger Neville
Marketing Accountability Standards Board (MASB)
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Posted:
30 May 14
0
(427,843)
 

7.  
Commentaries and Reply to 'Can Brand Extension Signal Product Quality?' by Sridhar Moorthy | Show Abstract |
Marketing Science, Vol. 31, No. 5, pp. 771-778, 2012, DOI: 10.1287/mksc.1120.0729, Rotman School of Management Working Paper No. 2162983, Tuck School of Business Working Paper No. 2013-112
Accepted Paper Series
Wernerfelt, Birger
Massachusetts Institute of Technology (MIT) - Sloan School of Management
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Moorthy, Sridhar
University of Toronto - Rotman School of Management
Posted:
23 Oct 12
 

8.  
Understanding Stakeholder Responses to Corporate Citizenship Initiatives: Managerial Guidelines and Research Directions | Show Abstract |
Journal of Public Policy and Marketing, Vol. 29, Issue 1, pp. 78-88, 2010
Accepted Paper Series
Hoeffler, Steve
Vanderbilt University - Marketing
Bloom, Paul N.
Duke University - Center for the Advancement of Social Entrepreneurship (CASE)
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Posted:
04 Aug 11
Last Revised:
19 Oct 14
 

9.  
How Social-Cause Marketing Affects Consumer Perceptions | Show Abstract |
Sloan Management Review, Vol. 47, Issue 2, pp. 49-55, 2006
Accepted Paper Series
Hoeffler, Steve
Vanderbilt University - Marketing
Bloom, Paul N.
Duke University - Center for the Advancement of Social Entrepreneurship (CASE)
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Meza, Carlos E. Basurto
Universidad de Monterrey (UDEM)
Posted:
04 Aug 11
Last Revised:
20 Nov 12
 

10.  
The Marketing Advantages of Strong Brands | Show Abstract |
The Journal of Brand Management, Vol. 10 No. 6, pp. 421-445, August 2003
Accepted Paper Series
Hoeffler, Steve
Vanderbilt University - Marketing
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Posted:
04 Aug 11
 

11.  
Building Brand Equity Through Corporate Societal Marketing | Show Abstract |
Journal of Public Policy and Marketing, Vol. 21, No. 1, pp 78-89, 2002
Accepted Paper Series
Hoeffler, Steve
Vanderbilt University - Marketing
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Posted:
04 Aug 11
 


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